Net profit increased by 45% in the middle of step

Step by Step High (002251) issued semi-annual report results show that the first half of the company to achieve operating income of 4.257 billion yuan, an increase of 26.78% per cent, the net profit of the listed company shareholders 153 million yuan, the year-on-year increase of 45.2%;　　The company said that during the reporting period, the company is operating well, the performance of a relatively fast growth, the main reason for the opening of the 4 new stores in 2009 has been through the incubation period, into the rapid development phase, the department store's endogenous growth was higher than last year, the reporting period can be compared to store sales At the same time, the company to speed up the province of introspection outside the network layout, new stores rapid increase in the size of sales, increase market share.　　In addition, the company's store cost control capacity further enhanced, sales costs accounted for operating income ratio from 14.08% last year down to 12.99% of the reporting period, enhanced profitability. First half, the company's main business supermarkets, department stores to consolidate market position, expand market share, took a variety of promotional activities, merchandise gross profit margin slightly decreased over the same period, but sales revenue has been better promoted.　　Supermarket business income growth of 22% year-on-year, department store income growth of 35.88%. The company also forecast a three-quarter profit, which is expected to be the 2011 1-September net profit attributable to shareholders of listed companies is 20% to 50% over a year earlier. (Yiu Xuan Jay)