Net profit margin of more than 50% companies in Bokhary

Liang Jinming Graphics Recently, the "It Leadership Summit Forum" of the real estate celebrity Ren Zhiqiang in the interview language is amazing, ridicule IT industry to make money too easy. This language, caused a lot of verbal warfare.　　However, as Ren Zhiqiang said, the IT industry's profitability is indeed staggering, especially the controversial concept of online gaming stocks, "suck the gold" ability is beyond doubt. With the annual report, the "Overseas listed Corps" as the main focus of the concept of online gaming stock profitability again caused market concern.　　Tencent, NetEase, Shanda games, giant network, the perfect world, swimming and many other companies in the Nasdaq (micro-BO) listed online net interest rates are more than 50%, the ability to absorb gold in real estate and other industries since sigh. Ferocious "Penguin" revenue Super Asia, the third place total at present, the domestic listed online games company basically has announced 2011 years of performance. According to the results of the company, China's online gaming companies still show Tencent, NetEase, grand pillars trend.　　Tencent, NetEase, Grand, Perfect World, swim, giant and so on six net swims company total income accounts for 85%, the market share further to the giant centralism. Among them, the momentum of the most fierce than the "penguin". Tencent Gaming Business 2011-year revenue strength increased by 66%, to 15.8 billion yuan, become the first online business income breakthrough tens of billions of dollars of the company.　　This number also accounted for almost one-third of the market share of the national games last year.　　Ranked second, the third NetEase and Shanda games business are 6.6 billion yuan and 5.3 billion yuan respectively, which means Tencent's revenue exceeds the total market favorite. More than 50% of the net profit margin of online gaming companies as a veteran online games giants, NetEase and Shanda in the game in the last two years the performance of a little weak.　　NetEase online gaming business ranked second in the industry last year, growth of 32.5%; the privatization of the parent company's Shanda games momentum growth slowed more clearly, 2011 net operating income reached 5.282 billion yuan, compared with last year's growth of only 17.3%. Still, the two companies ' online gaming business is equally profitable. 2011 NetEase's gross profit margin of about 65%, and analysts pointed out that this is mainly due to the high cost of NetEase, in the agent "World of Warcraft" before the gross margin of NetEase was as high as 84%, NetEase's current independent research and development capabilities can not be underestimated, the future margin change is very strong possibility　　and Shanda Game 2011 years of gross profit of 3.344 billion yuan, a growth of 21.5% per cent last year, gross margin of about 63.35%, its net profit is only 1.477 billion yuan, net profit margin of less than 28%.　　With the first echelon of the continuous large-scale difference, the second echelon of the game companies pay more attention to profitability, which can also be derived from its net profit margin analysis. The well-known Shi Yuzhu's giant network, although the market share only ranked sixth, but its profitability is the strongest.　　According to earnings analysis, its 2011 gross margin of up to 85.6%, net profit margin as high as 60.6%. According to the U.S. Professional Financial information website cnanalyst.com Evaluation of the past 12 months (2011) The highest profit rate of the top ten Chinese concept stocks, three online gaming companies ranked among them.　　According to its statistical data, the giant network topped the list with a net profit margin of 52.23% per cent, with a 50.66% per cent net profit margin, while NetEase ranked fourth on the net profit margin of 44.36% (including all business in the game). Internet companies are scrambling to get online. At present, China's Internet in the United States, Hong Kong and China's a-share gem has nearly 40 listed companies, of which the main business or online games in the earnings accounted for a considerable proportion of the company has 18, accounting for nearly half of the share.　　such as in the United States listed NetEase, giant network, Shanda games, Sohu Tour, the Perfect World, the Nineth City, Rice Rice Network (micro-BO), in Hong Kong H-shares listed Tencent, Kingsoft software (micro-BO), Network Dragon, as well as gem listed in the Green Treasure. In some of the most high-profile companies that went public last year, the online gaming business is also taking on an increasing share.　　For example, Qihoo 360, which featured network security and Web site navigation, had surpassed One-fourth of total revenue in the fourth quarter of last year, and Renren, the main social network, earned more than One-third of its revenues in the fourth quarter.　　In a shares, there are also many enterprises began to look to network games, such as the domestic poker industry leading enterprises Yao Kee Poker announced March 9 this year, will be with the Beijing joint public and 91 mobile cooperation, into the leisure network chess game field, triggering the stock speculation. But the golden age of high profits in the online gaming industry is fading, the Internet analyst Xu said March 21 on Weibo. Because more than before the investment, can be a good game, and the new game users will certainly far less than the old game users, so the profit margin is inevitable.