NET pulls out a "donkey": the credit mechanism of online recruiting

Absrtact: View the latest quotes during the Spring Festival Xie na riding donkey look for work ads, still stay in people's impression, February 13, in the Net Network Recruitment festival launch ceremony, net again pull out a donkey: online recruitment integrity mechanism. But more coincidentally,

View the latest quotes

During the Spring Festival, Xie Na "ride donkey look for work" advertising, still stay in people's impression, February 13, in the "NET Network Recruitment festival launch ceremony", net again pulled out a "donkey": Online recruitment integrity mechanism.

But more coincidentally, just the day before the net Recruitment festival, 58 with the city on February 12, the first launch of "Quick Find a good job" recruitment season, take the lead for job seekers and employing units to provide high-quality platform for job supply and demand, while claiming to use the Internet thinking to transform online recruitment.

Competitive online recruitment with large competitors, in order to bring more innovative models for the talent market, this is behind both sides of the competition, but also to subvert the traditional online recruitment market efforts, Qi Qi to worry, Zhaopin, Chinahr three major recruitment website guns.

Who will win in the end?

58 "internet thinking" played by the city

58 after the city went public, all the steps became more "ferocious".

The Spring Festival has not finished, there are a large number of enterprises began to recruit after the post. In addition to through the talent market, job fairs and other channels to release recruitment positions, many enterprises also directly set up recruitment stations in the railway station, will look directly at the foreign rework group, the first time "Rob people."

February 12, 58 with the city's first launch of the "quickly find a good job" recruitment season activities. 58 City president and CEO Yiu Jingbo in an interview with The Times weekly reporter said that 58 of the city during the Spring festival during the busy, with a view to the first time to start the recruitment season activities.

Yiu Jingbo said that 58 of the city's main face each year is blue-collar jobs, waiters, sales, Realtors. For the service industry, many employees are the Spring festival one months ago quit, and so after a year back to find work, so the Spring Festival before and after the 58 recruitment of hot time, 58 with the city is adapting to this trend.

At present, 58 of the city launched the "48-hour entry" activities, "the service industry is not like blue-collar jobs, the first interview, the second interview, in 58, blue collar can guarantee within 48 hours of entry." "Positioning the blue-collar employment market is a major feature of the 58 recruitment season in the city, and for this talent market, Yiu Jingbo stressed:" We combine the Internet age and blue-collar market job search features, job seekers only need 30 seconds to fill out their own job information and release. Because blue-collar workers and white-collar different, mainly work place and other information, 58 for different talent market to provide a corresponding convenient access to employment. ”

According to the 58 "China Blue Collar Job Guide" published jointly by the City and the Rapid Transit Institute, the total number of blue-collar workers expected to reach 27,980 in 2014. As the cost of work conversion decreases, most job seekers are looking for more suitable jobs after the "look again" mentality. In addition to the entity recruitment channels, recruitment site has become the first choice of the channel.

In fact, for job seekers who post resumes on the internet, the biggest blow is to throw in hundreds of resumes and eventually get no reply. In order to ensure that job seekers are more efficient, in the recruitment season, 58 of the same city innovation put forward a "48-hour Bing" commitment, anyone through the 58 platform delivery resumes, will be within 48 hours to receive the enterprise reply.

During the event, the recruitment unit will be the first time to browse, to determine whether the qualifications of job seekers meet the requirements of recruitment, and in the background to select "Refused", "pending" or "Can interview" button, while job seekers will receive a message, know the initial screening.

58 the same city vice President Xiaohua said that this function is the recruitment channel in full research based on the innovative features. "It is helpful for job seekers to adjust their job orientation in time, and also make the information of both supply and demand more symmetrical and communicate more smoothly."

To address the problem of recruiting companies that have the most headaches for many job seekers, in the recruitment season, 58 of the same city adjusted the original credit system, from the original screening and processing of fraud content, to improve the threshold of information dissemination, the future may be to the publisher and the viewer should be realistic name system, and so on, to minimize information fraud, Safeguard both the supply and demand use of both interests.

Xiaohua to The Times weekly reporter said: "This recruitment season in each of the company, are 58 in the city in 40 million of the enterprise members screened out of the complaint-free enterprises, the qualifications of the recruiter after a rigorous audit, to avoid false information and the emergence of the position." Once the enterprise fails to perform the 48-hour response responsibility, it will be disqualified. ”

Fair "donkey" to play 200 billion market

58 the same city recruitment launched the next day, February 13, in the "first Chinese grass-roots talent employment Opinion Leaders Forum and net network Recruitment festival launch Ceremony", net CEO Yang Hao Chung put words: "net the next phase of the goal is two years will be online recruitment revenue to do 1.5 billion, beyond the worry, Radically change the market pattern of China's online recruiting industry. ”

In the opening year of the network recruitment festival, NET will recruit information from the grass-roots talent from the "Taobao mode" upgrade to the "Cat mode", the introduction of good faith mechanism-day Donkey train: the recruitment platform for the enterprise to carry out the official audit, screening and certification, to ensure that all positions are true and reliable, if the job seekers suffered economic losses due to corporate fraud, NET will be responsible for the payment.

As early as 2013, Yang Hao-hu, who tilted its strategic focus to online recruiting, asserted that the market share of job openings at the grassroots level was at least 200 billion. The industry was in an uproar at the time, as the online recruiting market, which has grown in China for more than 10 years, has just over 3 billion.

Yang Hao-hu is so counted: "If according to the middle-level talent only job-hopping 1 times a year, of which 30% of the people through the professional intermediary to find work, professional intermediary fees and charges conservative 1000 yuan/person, that market size will be up to 200 billion yuan per year." ”

and from the net recruitment data show that 2013 year 1.09 billion people through the fair to find work, daily average of 3 million, the initial appearance of the grassroots talent market in the huge blue ocean. The big market, the opponents press, these two factors lead to net constantly in the mode of change: One is the main credit recruitment "Day Donkey Train", will be the classification of grass-roots personnel recruitment information from the "Taobao model" upgraded to "cat mode", and the second is "Olive Tree" to open a "good job to the doorstep" of the C2B mode.

As we all know, the traditional online recruitment has formed a "corporate demand, candidates to vote resumes" of the business model, but this model has appeared in the recruitment of matching inaccurate, inefficient and so on, in fact, the traditional "sell resumes" recruitment site has been more difficult.

NET olive trees to C2B, so that "good job to the doorstep," net also called this "good Voice" mode: Through the olive tree can be accurate matching high-quality job opportunities to real-time to job seekers, by the job seekers themselves to select the position of the preferred. For enterprises, the olive tree on the one hand to help enterprises from a large amount of job seekers to select qualified and have a clear intention of the job seekers, on the other hand, can also be missed by the job seekers to inquire, improve the recruitment efficiency.

From this net Ride "donkey" and so on, in fact, it is clear that the classification of information sites are trying to become the online recruitment market reshuffle, trying to "weather."

Both Subversion and war.

It is not difficult to see that 58 of the same city and net two online recruitment activities, not only is the time very close, in the market has been aimed at the broader grassroots market, but, a so-called "blue collar/grey collar" market, one called "grassroots talent", in the recruitment model, a "internet thinking", " 48-hour entry "mainly, a start of the" donkey "," Olive Tree "mode, each have different names, but essentially played a good faith, innovative signs.

58 with the city and net at the same time exerting force, in fact, is a traditional online recruitment site subversion. Online recruitment was once a hot field of foreign capital chasing, after nearly a decade of development, but also gradually formed worry, Zhaopin, Chinahr "three points in the world," the stable pattern, the three income at one point accounted for the entire market 70%.

Prior to this, professional online recruitment website worry, Zhaopin, Chinahr has "three points world", the three fell into the same quality of competition, the Red Sea fight constantly. It can be seen from the beginning of 2012, the gradual decline of Chinahr, Zhaopin has also faded out of sight. To give the most intuitive example, the previous occupation of the major offices of the intelligent recruitment ads have been replaced with Xie Na riding donkey "ride donkey looking for work."

In the interview, Yang Hao-hu that the current traditional online recruitment has not adapted to the new talent market needs, with mobile internet integration of local life information service platform is becoming the main channel of recruitment market, "a lot of people want to find a close to home work, then use mobile phone with geographical location can be found near the job information, This is more in line with the future needs of the talent market. ”

Coincidentally, 58 together with the city and net this year to move the mobile end of the company's strategy to mobile migration, such as the 58 city this year has 70% of the strategy to move mainly.

However, whether local life information services can subvert the traditional three online recruitment sites, still need 58 of the city and net further efforts.

Yang Hao-hu said that last year, net's recruitment line revenue rose 180% year-on-year, net's target is two years to achieve online recruitment of more than 1.5 billion revenue, become the first online recruitment industry. But net on the one hand to subvert the previous worry, Zhaopin for the mainstream online recruitment market pattern, on the other hand, also facing the competition from the 58 city. The challenges facing net are great.

In the interview, Yang Hao-hu also a small ridicule of rival 58 city: "Online recruitment, they are following us." "However, for the competitor's account, Yiu Jingbo an exclusive response to The Times weekly reporter said," We started the recruitment season activities, 58 in the recruitment field for many years. ”

The local Life Information service, the two strong encounters, 58 the competition pattern of the city and net will have more wars and variables this year.