NET SEO director Guo Yanjing: Improve the site traffic skills to share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Traffic is a site's fundamental, there is traffic to click on the ads, in order to become present, is also the symbol of the success of the site. How to get traffic is a problem that every website operator must think about.

March 3, Admin5 Thursday Edition chat activities, invited net www.ganji.com seo-Guo Yanjing (Cobra) to share how to get the site traffic and SEO aspects of the topic, this paper collated part of the focus, welcome to discuss.

Q: Cobra is the early well-known webmaster representatives, 15-Year-old added to the internet, said the experience at that time, detailed introduction of the first site you do, as well as the difficulties encountered at that time.

A: I started my website since 02, at the beginning of the time to use is y365,8u8 space, was very silly, obviously is the space of HTML, but I preach dynamic Forum program, and do not support FTP, is a Web page form a single upload, busy for half a day, and finally to delete. At that time the domain name should be yjdzz.y365.com glasses station. Flash was very hot at that time, is the website of Flash. The problem at the time was the income problem, because the alliance was so unreliable that it did not realize the opportunity to become aware of the wireless alliance.

Q: Hello, Miss Guo, how to obtain the flow of products, such as weight loss products station. Can only rely on SEO rankings? Is there any other way?

A: For small and medium Web sites, the main way to obtain traffic, or the most cost-effective way, is the search engine, SEO is one of the best way. Of course, if there is energy and funds, can also carry out SEM marketing. Now web2.0 form of the site, the effect of the electrical business is also very good, there is time to study.

Q: 1, I am a pregnant woman to prevent radiation clothing Taobao customers, how do you want to do the promotion to obtain the incoming traffic? 2. How can we have a higher conversion rate after the flow?

A: 1, the search flow is in fact the most accurate, now have a micro-blog, you can also from the previous passive marketing, into active marketing, to search for those needs, or discuss the topic of people in this regard, to participate in the expert's perspective, and then guide into a single. 2, now many of the electric business site, there are special optimization page of the group, they are based on statistical data, click Data, etc., to analyze and tune. For example, Baidu Statistical Thermal force function, is the analysis of user behavior tools, recommended use. A website to improve the transformation of 糨, advertising direction, positioning, as well as the site's products and so are related, is a system of work.

Q: Hello guests, in the introduction of the beginning of the 2008 operation of Shijiazhuang City Network, the website of the year traffic breakthrough 118000, what did you do to optimize the implementation of these flows? I would like to have a detailed introduction.

A: In the local station, our team has not invested a lot of money, but we used 10 tens of thousands of of the input, we do millions of people traffic. But at that time because of web products, Web technology, sales of products and other experience lack, as well as the most important funds, resulting in a bottleneck in the site. Local station traffic entrance, search + URL encyclopedia + direct input.

Q: To do the local Web site, in addition to insist that more important things to pay attention to. The local website refers to the county gate, hoping to be guided.

A: It is very important to do local station positioning, the site is composed of which channels, now the success of the local station is mostly based on the forum as a breakthrough point, so that a lot of manpower to create content, they then open up revenue-oriented property, talent, health and so on channels, this is the current success of the local station planning.

County-level website, we have a Xinji community in Shijiazhuang, there is time you can study, they are also started from the forum, should be your path. Small places a lot of traffic entrance is not a search, because and geographical related keywords almost no IP, hundreds of dead.

Q: See the introduction of the Guo Yanjing, mainly rely on the search engine interception of traffic, do not know the way there are skills, can give an example.

A: This interception of traffic, in fact, is cheating, interception to hear some. For the current search, whether Baidu or Google, cheating is almost difficult, or life cycle turn, or not on the volume. Unlike 02-05 years, a random domain name easy to engage in hundreds of thousands of IP, and usually have more than one months of life cycle, very comfortable. Do not say that the search has been perfect, said that the current record and so on card you, how do you change the domain name and then cheat?

Q: How does the personal website do not need Baidu, also can have the traffic? Thank you for your guidance.

A: Usually the source of personal web traffic, more than 70% of the channel is Baidu, you say you want Baidu? A portal site, even if it is very closed happy net, the source of the search is also a certain proportion, the specific number of unclear. In short, large and small sites, are inseparable from Baidu. Of course, such as Taobao and so is a special case, the strategy is more important. Many web site traffic sources, the following aspects for the source, search engine (SEO+SEM), web site encyclopedia, direct input (product and brand promotion), hard wide, alliances and other items.

Q: Net this time in CCTV do the "Yao Chen Drive Donkey" ads, in the SEO interception volume lost to the people net. Do not know at that time have not considered this situation, what is now doing to recover the loss of the adjustment?

A: Drive donkey you take him as an event, SEO is can ignore things, in the marketing premise, SEO let some steps why not? The market mixed, Bai can be said to be pure earned, picked a cheap.

Q: What channels should be used to attract traffic to the local shopping station?

A: Small and medium-sized shopping guide station, search or for the big head, to find ways to create a large number of original, valuable content, people interactive Encyclopedia also spend money to find someone to do the content, if we can grasp the input-output ratio, then do it. Then there is the promotion of sem,web2.0 form.

Q: Page display number of clicks page hits page ECPM [?] estimate revenue AdSense content ads best Channel 12,301 0.08% us$0.09 us$1.09, my traffic has about 4000, PV 15000, but the click rate is too low. How to raise it? Thank you, gentlemen.

A: A5 webmaster network has a large number of advertising optimization articles, you can try. For example, the ads around the article, such as the column related content next to the click Rate will be high. But there is a point, your unit price is very poor, if it is comprehensive, local site, suggest to put Baidu Bar, these types of Web site Baidu return should be higher than Google. Industry sites, such as women's stations, weight-loss stations and so on, his price per unit is usually $0.1 about.

Q: Do Taobao customer site, how to optimize the rapid increase in traffic, improve conversion rate?

A: Taobao customer flow or Baidu majority, to find ways to make every page Taobao customers have a valuable content, Baidu can still get good traffic. Of course, you have the resources, you can also use resources to cash out, such as having a friend in the hands of a software, 100,000 users a day, one months income is very good. Another example of a Web site friend, he said Taobao revenue, than the revenue of Google Alliance is higher.

Q: See the introduction of the guests know that you are very early contact with the Internet, what makes you embark on the path of E-commerce, the impact on your big people or things? The guests are wonderful all the way, have you ever had the most depressed confused time? When was it? How to get out of this predicament?

A: The first net, because happy dictionary, then want to go online to answer questions, participate in the program. But the Internet Café 3 yuan per hour, very expensive, at that time thinking about how to make money online, recoup the cost of surfing the Internet. Then contacted a lot of webmaster circle people, and slowly do various types of Web sites. Do the electric Business website, is because the ex-girlfriend, a long story, is the past, in short, a lot of energy, research direction for 2 years on top. The most influential ones are the friends who grow up at every step, such as the bad guys who have known each other for the past 03 years to North Autumn and 06. They are on my way to grow up, in the industry, in life, people do things to give a good guide.

The most depressed, to say is the first half of 07, I cast 10 tens of thousands of in the above warrants, 2 days more than half of the time, there are suicidal thoughts. Oneself grasps the bad direction, will not invest in the future, this lesson is very profound. In the second half of the year, in the network invested a lot of energy, that year to recover the loss of the warrants, but also harvested a lot of internet experience.

Q: Hello, Miss Guo: I am now learning seo bits and pieces nearly a year, but do not know where to go from the direction of development, now do the Wuhan SEO keyword ranking up, but the work in Wuhan has not been found, do not know how to position themselves, trouble Guo teacher guidance, thank you!

Answer: There are many kinds of SEO, why Beijing is now a lot of electric dealers, buy in the Recruit SEO, they recruit not to only do keyword SEO. Larger sites, do SEO is not to do a word of the problem, is a strategic problem, leadership ability problem, you can not list 100,000 words, all hand to do, large companies can not be a person to do this piece. Wuhan such a city, you still find a potential internet company, try to do SEO, while doing this, you will learn more things about the company, such as products, markets and so on.

Q: I would like to ask guests, I am using Phpwind to do the forum, the forum inside some of the original content, I will be in the tail to write the name of their own site and then add hyperlinks, will this be the optimization of the excessive? Is it helpful to improve the ranking of the website?

A: Since it is a forum, please do not be too pushy seo. The forum wants a social atmosphere, not a big flow, and your starting point is wrong. If you really want to do traffic, it is recommended to open a classified information channel, or Yellow Pages channel, they are more suitable for optimization. If you want to combine optimization with the forum, it is recommended to open a news channel, the forum has fun things sorted out, the form of the article to obtain search traffic. In short, do the forum, do not use the Forum post page to find the flow of search, this is not a good decision.

Q: What do you get from the ten-year Internet experience? Another, the guests are good at interception of traffic, mainly through what means to intercept traffic?

A: Experience is very important, up to 10 years of experience, see how Taobao hit ebay, how Baidu hit Google, see the wireless alliance from prosperity to exhaustion, see ... In 02-05 years, Baidu has no heavy technology, very little manual intervention, Google Cheat technology is not perfect, only to drill holes. But this is the past, in the future or to get down to learn the true ability to use the proper means to obtain flow, and then become present.

Q: What do you call the interception flow mainly from SEO or have other coup? I personally also think that SEO if the keyword attention to high ranking, is able to bring the flow of unexpected. What do you think is the key to success in promoting and operating a website, such as a large website?

A: Interception of traffic now do not mention, this is the past, now there is no coup, only to stabilize the foundation, slowly improve. There are too many requirements for large websites, such as adequate funds, stable teams and so on. Because now is the bystander, has not had more experience, at this stage cannot share.

Q: Now the guests in net work, I would like to consult to get an information class Web site, mainly provide some free messages, how to operate it? Do you have any good suggestions or proposals for personal webmaster?

A: Now the individual stationmaster as long as solves the flow to obtain the question, can survive. And so you have the flow first, and then think about how to optimize the product to improve the flow of the current bar. SEO is to do the first site to learn the direction. A5 website has a lot to share.

Q: How do you see the trend of the Internet or E-commerce in the future? In addition, in the E-commerce line you have been in the same business for more than 10 years, the guests you now how much? It doesn't matter if it's inconvenient to disclose.

A: This one has more experience than me, and there are many people with vision. You can count the number of people around you now online shopping, these people will be involved in the future, this is a very large market. But upfront is a burning money era, if really want to cut into E-commerce, the easiest way is to open a small shop taobao, slowly bigger. I have a friend in Hangzhou, Taobao sold bags, now 5 crown, the annual sales are tens, profit of about 20%, formerly a personal webmaster. Beijing has a friend, Taobao selling jewelry, part-time in doing, he has his own work, it is said that there are nearly million monthly income. Fuzhou has a friend, is also a personal webmaster, Taobao selling fitness equipment, from 09 a month of about 2K of income, to achieve the current 7K of income.

As for personal situation, now working in Beijing, no car, no room, no girlfriend, less money, more experience.

Q: I have a non-mainstream QQ group site, do not know how to improve traffic, is the new station on the QQ site, is rich in content, and to each forum hair outside the chain.

A: Search is on the one hand, you can also use other forms of promotion, such as the design of products so that users use the QQ group to disseminate themselves, to see how the United States Mito how to do. Last year and a classmate chatting, he said in search of the question, answer some questions, plus the URL of his site, every day from there to get the traffic is about 7000 IP, game aspects of the site. There are many ways to promote, which is suitable for themselves, but also need a lot of people to communicate with the circle, a lot of research to promote the way others.

Q: 1 Can you elaborate on how to get traffic? Is it best to have case analysis? 2 Site is everyone concerned about the matter, can be an example to illustrate, such as how to do ads, how to do Taobao guest. How to do the information station. 3 regarding the local portal's running personnel configuration, can instruct?

A: 1, search is on the one hand, is optimization. Web site Daquan spending can be. The rest is marketing in all its forms. This case is too much, A5 a lot, I often see. 2, different ways of doing different websites. But the small and medium website mainly relies on the search, has done this research OK.

3, this also and many local station communication, the difference is also very big. But the general direction is technology, art, editing, sales, operation and so on. Originally we Shijiazhuang city network do very bad, technology can say 1 people, in fact, is far from enough, art outsourcing, this is not advisable, edit 5, this is necessary, the content is the first, operating me and friends responsible for the early do not sell traffic, this is also wrong. With how many people, and the structure of your local station, is only a forum, or to do real estate, talent and other channels, this do not look at others, their own enough can be.

Q: How many sites does the guest have now? How much is the daily income?

A: There are still 10 sites that can be ignored by daily income. is not a personal webmaster era, now do 10 of several stations, most of the research industry used, such as research SEO, research and purchase links, study the effects of a variety of promotional forms. Do SEO in a big site, a lot of changes you do not see the effect, that does not do a few small station to try, the effect is good to apply to your website, this is kingly.

Q: How to intercept Google traffic? Now my station has a few keywords are google first. There is no flow, the index is also OK. Baidu thousands of IP, Google about 100.

A: Usually do the site, Baidu and Google's ratio between the 7:1---10:1, a lot of web site data. Do optimization if not orders, you can ignore Google, the great energy is not to return, not worth it.

Q: The flow has increased, how to increase the click rate? My by more than 2000-4000 IP.

A: This can look at a few large classified information ads, the portal advertising. Their position, display form and so on are worth studying. In addition, the proposed use of Baidu's hot try, this can see the site which area users like to click.

Q: How can travel websites improve traffic, everyone said the search engine to get traffic, but like Hainan tourism, Sanya Tourism These popular keywords in Baidu rankings fundamentally do not go, Baidu seems to be very sensitive to these words, now in addition to the long tail keyword to point traffic, do not know what method can improve traffic? Ask Guo eldest brother, thank you!

A: Do search, there is no do not go up the word, as long as there is sufficient resources, reasonable strategy. Not to mention such a word, Baidu is not artificial. Long tail can look at Baidu know the situation, where there are users need to find things, see can be met on your site not. When the tourist station starts mainly relies on the search, if is the travel agency, may directly attempt under Web2.0 form promotion.

Q: What are the best ways to promote traffic?

Answer: Best or SEO. followed by the web site encyclopedia. Of course, different industries, different sites still have a difference. Attention is how to do seo.

Q: I am also now, every day to find some small money, I am the county forum, how to attract users?

A: Now the county Forum, traffic to hundreds of under normal circumstances will have bottlenecks. Attract users, in addition to search, you can use the local bar, the relevant Baidu know the topic such as guidance. Must grasp the local events, the first-hand information on their website, and vigorously spread. Want to make money, or suggest to do some industry stand.

Q: How to improve the site PR of the new station? Another, the guest thinks SEO essence is what?

A: PR is Google, now PR high content of the site, in Google are not necessarily row ahead. Baidu, which has nothing to do with PR, will not look at this. Many PR6 website, in Baidu is down right. The essence of SEO in different periods of demand is also different, such as small sites to be content, is outside the chain. Big sites have these, strategies, execution, and so on.

Q: Hello, if I want to go to a portal station do SEO, as SEO supervisor, how can I manage my team, how to distribute the work? Thank you very much.

A: Different Web site architecture is different, in short, around doing a good job in the chain, content, the structure of several aspects of the site. It is more important to analyze the industry and set out the strategy. For example, a certain investment to join the site, their leader is SEO, he can recruit products, recruit technology, recruit editors, recruit operations, all thrown under the SEO.

Q: Do 1 Taobao station, do fictitious station. Rely on Taobao, can do it? For example, to buy old books Taobao shop!

A: This is the question of where you open the shop. Open a shop in Taobao is the equivalent of you open in a big store, how you come to pull a lot of people in the Mall to buy your things. You do a separate Taobao shop, the equivalent of you in the village very biased location open a shop, how you attract people to buy, think about how difficult it is.

Q: On the use of Taobao two-level domain name, do the station can do? No own space, no own domain name! Is it possible to be an Taobao guest?

A: Taobao two-class domain name is in Taobao open shop, and Taobao guest is two concepts. Really want to learn something, or do a website, Taobao customer is to buy a space, buy a domain name on the program, do interface, and then promote. You do not do content, do not do seo, for beginners, there is no place to learn.

Q: Guests to join the internet for a long time, compared to you just joined the Internet and the current network situation, the Internet has more opportunities and challenges?

A: For personal webmaster, is actually a challenge. A few years ago, the individual to do the site, as long as the flow, there will be alliances to cash out. Before, copyright this piece of influence is not very big, collect a music station, novel station, tens of thousands of IP soon has. But in the future, the threshold of personal webmaster more and more high, the difficulty of obtaining traffic will be high, and the choice of the type of Web site is also less and more important is that the personal webmaster will not do sales, can not be changed. Opportunity is a personal webmaster has a considerable number of experience, into large companies have a good development, such as operations, markets and other positions can be competent.

Q: Thank guests today to participate in the A5 version of the event, and finally want to invite guests to give you a summary of the proposal for the new entrants to the Internet, to pay attention to what problems to avoid detours, in order to make their first pot of gold on the network.

A: The easiest way to avoid detours is to learn more. Online can learn a lot of sites, such as I often on the A5 webmaster nets, Baidu News. Although left the school, but now 1-2 hours a day is placed in the information acquisition, such as industry, policy, every night to spend half an hour to digest, and with their own situation integration, digging up what good ideas, ideas.

Make the first bucket of gold online, there are a lot of ways: to be a personal webmaster, access to traffic by the Alliance to become a guest, relying on professional ability to make money, to do a part-time job to Taobao to raise a website to make money. Now the internet does not worry about making money opportunities, afraid you have no vision, you do not heart. In short, learning Exchange is the first, there will be more time to share with you.

The above discussed a lot of skills to obtain traffic, but also need to implement in practice, do the promotion, do the content, do a good user experience, to continue to obtain traffic. There is no shortcut to the Internet, want to avoid detours will be more to see more learning, experience has also been harvested. Hope that the above discussion is helpful to you, also please continue to pay attention to A5 forum every four organizations of the edition chat activity, at the same time A5 version Chat Exchange QQ Group 140703718 already opened, welcome friends to join, study together. (Wen/Meng Jiang finishing)

More about the flow of topics to discuss the content, you can also go to the version of the chat post address: http://bbs.admin5.com/thread-2398848-1-1.html