Net Sheng, the top domain name of the garment network

Business is to provide consumers with a new shopping environment through the Internet--online stores, where consumers shop online and pay online. This model saves time and space for customers and businesses, greatly improving transaction efficiency, especially for busy commuters, which can save valuable time. But the characteristics of the goods sold online are also very obvious, only limited to some special products, such as books, audio-visual products, digital product, flowers, toys and so on. These goods to the buyer to see, listen to, touch, smell and other sensory experience requirements, such as clothing, audio equipment, perfume needs consumer specific sensory experience of the goods are not suitable for online sales, of course, also do not rule out a small number of consumers to identify a brand a certain model without the need for on-site experience to decide to buy, but such a few consumers, People prefer to believe in their experience to decide whether to buy.

So so far, the successful enterprises in the business market, such as when, excellent, are selling some special goods. At present, the payment method of electronic commerce is the combination of delivery and payment, while most of the enterprises choose the Logistics outsourcing mode to save the operating cost. With the change of users ' consuming habits and the promotion of the demonstration effect of excellent enterprise, online shopping users grew rapidly and accounted for 5 of the Internet users in 2004. 4%, China's e-commerce market scale to the end of 2004 reached 4.5 billion yuan, this business model in China has been basically mature.

Facing the great impact of the US subprime mortgage crisis and the global financial crisis, the domestic business-to-business operators are adjusting their business models continuously. Yesterday, the reporter from the network sheng business Bao was confirmed, the network has officially intervened in the field of the industry, related to the purchase of apparel network platform "Clothing Network" (yifu.com) has been officially online.

This is the last year's merger of Chinese apparel network, participation in China's mechanical experts network, as well as this year, "swallow" including the Chinese textile Network, the Chinese clothing network, including four industry sites, network Sheng recently in the E-commerce industry chain strategic layout of another major move, but also the net Sheng 12 years to break the first time to adhere to the business-to-business domain.

Deliang, chairman of the network Sheng Business, said that the future of personal consumption consumer market hidden huge business opportunities is to promote the clothing online line of the main driving force. A person familiar with the matter said that, as a result of the business involved in logistics, inventory and many other links, is not a can let input produce immediate effect of the field, the network Sheng has been lingering outside the door. However, with the recent two years of domestic apparel network market environment increasingly mature, online payments, logistics and other support systems gradually improve, has always been prudent investment net Sheng decided to dabble in the field of business.

and Taobao "all-inclusive" different, "clothing network" focus on the field of clothing, the main sales sportswear, casual wear, women, men, accessories and other commodities. Its business services by the network Sheng Bao's China Apparel network subsidiary, "Zhejiang Point to see E-commerce Co., Ltd." to operate independently, the network Sheng not directly involved in day-to-day management. Clothing Network CEO Liao Bin revealed that "clothing network" domain name yifu.com is Deliang snow for many years the top clothing international domain name, very simple and easy to remember.

According to the China Business-to-business Research Center Electronic Business experts introduced, China's existing apparel business E-commerce has three main modes: First, Taobao, Pat Net as the representative of the "mall model", that is, the company provides display and trading platform, profit model relies on the collection of shop fees and advertising costs. One is to PPG, where customer prudential goods VANCL as the representative of the "OEM Mode", light assets, heavy channels, walking is the development of the brand's own road. The third category is to Bono as the representative of the clothing manufacturers "derivative mode", relying on the original manufacturer resources, since the establishment of e-commerce companies, to build three-dimensional network shopping and physical store sales channels.

Unlike the above model, clothing network to get through the original isolated clothing E-commerce and business-to-business platform, try "multi-brand, short channel, sales" of "B2B2C mode." "Through the integration of clothing supplier resources, in helping traditional clothing manufacturers to expand sales channels, while greatly increasing the choice of apparel online shopping." On the other hand, due to the clothing brand manufacturers and clothing network channels, the credibility of online shopping and quality has also been guaranteed. "Liao Bin said.