NET swims into the new power of Chinese cultural industry, the perfect world leads the development of industry culture

BEIJING, March 19, during the two sessions, cultural industry again into hot spots. Zhouqi, president of the perfect World Interactive entertainment company, said: "As the new strength of the cultural industry, the online games industry in the development process should be more cultural consciousness, to continue to introduce the essence of Chinese culture of the fine, shoulder to carry forward the mainstream values, enhance China's soft power responsibility." ”

NET swims into the new power of Chinese cultural industry

From the current development of China's online games, in the last six years, the development trend of China's online game publishing industry continues to be good, has developed into a world Network game manufacturing power. The number of users from 32.6 million to 120 million, the market revenue from six years ago to the 6.54 billion increase to today's 44.61 billion yuan. In the process of development, the development of Chinese national original network game has come out of a leap-forward development path. After experiencing the development phase of the initial single imitation, online games enterprises continue to increase the content and theme of innovation, the national original network game from small to large, from heavy quantity to quality, from the content to the form and business model continues to improve the level of development, has been six consecutive years occupy China's online game market dominance. In the entire cultural industry export field, according to the Ministry of Culture Statistics, 2011, a total of 34 Chinese enterprises independently developed 131 PC network games into the overseas market. Achieved sales revenue of 360 million dollars, up 56.5% from 2010. In all forms of cultural export, online games export growth rate is the fastest! The National original network game has become one of the important forms of Chinese culture "going out", which has promoted the international influence of Chinese culture.

The perfect World leads the online games industry culture development

As the representative of the national original online games, over the years, the perfect world in the promotion of cultural development in some of the practices and the CPPCC Committee members of the views can be said to coincide.

First, as the national "cultural Enterprise 30" one of the perfect world, since its inception, has been adhering to the original, and actively absorb the local culture as the product core, to create a group of independent intellectual Property rights of the online products, greatly enhance the cultural awareness, for the development of the entire industry to show the attitude.

Second, whether it is "against the fairy", "Tian Tu Long Kee" and a series of products with a clear oriental culture, or "star vector online" so the use of other cultural elements for the integration of the reconstruction of the example, the perfect world's purpose is very clear: adhere to cultural integration, to create classic products.

And in the inheritance of cultural feelings, known as the "Nineth art" of the online games obviously have a very high dissemination value, especially those with traditional culture for the background design of the game, its specific cultural needs and value orientation can unconsciously affect the player. With the help of years of marketing channels, the perfect world not only occupies a place in the country, but also become China's online gaming enterprises in overseas development leader. At present, its products have been exported to more than 100 countries and regions around the world, and achieved a phased success. "We hope that the Chinese culture contained in the products can be accepted by the local market, which will enhance the influence of Chinese culture imperceptibly." Zhouqi said.

In fact, whether advocating "cultural awareness" or "return to the Essence", the two viewpoints are the same. Online games and cultural integration is the trend is inevitable. If the two cannot be merged, it is likely to be difficult to accept in the course of development in the future, let alone the sense of cultural identity, or even lose its significance in the cultural context, development can only be more and more dazed. (Beijing, the IT channel)