NET swims the Red Sea, the Giants defeated

"Giant" in the game market in the Red Sea in a defeat. Online games user size tends to saturation

Giant sail technology has been Chengdu incubation platform Tianfu New Valley Star Enterprise Branch of the core team is still in, the main game "Dragon Soul" is still operating online games has become the Red Sea, Tencent, Shanda and other giants monopoly market fight each other

Prior to that, the giant Chengdu branch of the first name in the industry was disclosed, called "Giant sail Technology", meaning the company's future smooth sailing. However, the West China Metropolitan newspaper reporter learned from the giant network, because the game operation did not reach expectations, giant sail technology has been withdrawn from the Shanghai headquarters in Chengdu.

Game industry personage thinks, the net swims competition is very intense now, even if pay 120% of effort, unsuccessful still occupy majority.

Low-key evacuation of core team back to Shanghai

Giant sail technology has been Chengdu incubation platform Tianfu New Valley Star Enterprise. Yesterday, the reporter came to the high-tech district of Tianfu New Valley, has not seen the company's brand.

He moved out last June. "Tianfu New Valley related responsible person told the reporter," Giant sail technology owes house lease cost for several months, repeated reminders only back to the park to deal with the rent formalities. It revealed that the company had a team of 110 people at its peak, with only 30 people moving out.

Giant network yesterday to reporters confirmed the matter, but its relevant officials said, Chengdu branch is not closed, but moved back to Shanghai headquarters, "the core team is still, the main game" Dragon Soul "is still in operation. ”

The director said that the giant sail technology evacuated from Chengdu, because the performance of the game did not reach expectations, moved to Shanghai headquarters can get more support. He also told reporters that the giant network of Chengdu's game talent reserves are still optimistic, but also consider back to Chengdu.

Poor performance giants shrink front

Giant sail technology originated in the grand acquisition of Chengdu Kam-day technology, and by its core research and development team built, at that time, representing the development of the highest level of Chengdu online games. November 2009 became the giant network subsidiary, the giant vice president Shanhui himself.

It is reported that at that time Chengdu online games industry are very optimistic about "dragon Soul." There have been news, "Dragon Soul" team inside the "Junlingzhuang", vowed to play the game's battle, and to seek independent listing.

However, "Dragon Soul" after the launch of unsatisfactory results. Giant network insiders told reporters, "Dragon Soul" on the line, online number of long-term maintenance of about tens of thousands of people, far below expectations. Headquarters had to shrink the front line and move the team back to Shanghai with a small push to revise and plan to operate overseas. ”

Competition is very successful online games are different numbers

Chengdu has the strongest research and development team, as well as the strong background of the giant network, the giant sail technology Why the Dragon Snake tail?

Local network game developer Ho Wei told reporters that after 2010, online games have entered an unusually intense era of competition. "This is the Red Sea, Tencent, Giant, Grand, perfect World and other giants monopoly market, fight each other, even if the effort to invest 120%, unsuccessful is still the mainstream." According to the IT teahouse, not long ago, Chengdu has two game companies to abolish its online games program.

Online games grew slowly in 2011, according to the data released by Eric's advisory. Since 2009, online users have been fast growing community friends, mobile games, micro-blog streaming, and the online games industry's own lack of innovation problem has not been resolved. In the next few years, online game growth will be further reduced.

Rothi Reporter of Huaxi Metropolis Daily