NET true + Open + cloud--France Telecom Orange announced the new strategy of the net

April 19 17 o'clock, an office building in the Beijing CBD, Orange Business Services (orange) of the net real meeting room is waiting for a very moment. The huge display screen is constantly switching from Paris, London and the Netherlands, the high-definition image of Arnhem. 1 hours later, a global sync launch began, and it was broadcast via the internet, and Beijing was one of four publishing sites. This is a conference on the real business, but also the telecommunications operators are rarely the form of the Conference. The French telecoms subsidiary has taken this approach because Orange has poured into the industry's rare new elements-openness and cloud.

When the net really meets the cloud

The net really is not a new business in fact. In recent years, many operators have launched a network of real high-definition video conferencing business. One of the unique features of Orange is its combination of cloud characteristics.

Orange's net Solution TelePresence Pass is a new cloud-based service that further enhances the existing portfolio of video services to provide enterprise customers with more economical, flexible, and scalable solutions. Enterprises only need to buy or rent cloud network real infrastructure, you can get full hosting services, enjoy end-to-end quality assurance, the implementation of the monthly billing mode.

It is reported that the cloud characteristics of TelePresence pass make it very cost-effective, enterprise users do not need to invest heavily in equipment or solution management. Enterprises can rent a certain bandwidth for the network real business, when not using the network, this part of the bandwidth can be used for other ICT services. With the injection of cloud characteristics and the updating of the equipment, Orange's network really needs a significant reduction in bandwidth. According to Orange, the vice president of Network Solutions business, Nicolas Roy introduced, at present, the orange screen really need for each screen bandwidth has been reduced to 2Mbps, before the need for 5Mbps. The decline in bandwidth does not affect the quality of the network really service, the reporter saw in Beijing Conference room, the screen shows the hands of the Dutch speech is clearly visible.

Compared to the domestic cloud computing, many foreign operators in the development of cloud computing is more pragmatic, less slogans, but more applications. Orange is a typical family. The company set a target of 3 years ago, by 2015, to enable cloud-based services for the company to contribute about 500 million euros of revenue. In the "Conquest 2015" strategy unveiled in 2010, France Telecom ranked cloud computing as a priority growth area. Orange's cloud business earned about € 50 million in 2010, and reached 100 million euros in 2011.

The net really needs an open platform

At the conference, Orange also announced that the United States Verizon on the net real business signed the latest interoperability agreement, this is orange on the open Network true platform to launch another step. Previously, Orange and At&t, BT, India, Tata, Telefónica, Deutsche Telekom and other operators signed the network really interoperability agreement. At present, Orange also hosts the Open Video Collaboration Alliance (OVCC), its goal is to promote the market to the video interoperability direction.

Talking about the importance of the net is really open, Orange China Chief technology officer Liu Xin said: "The net really is a specific business, but also want to open." Can not really do the internet real business, no users will like. "It is with this in mind that Orange started the development of a truly open platform early on." In order to enable the enterprise to carry out video communication with external entities, Orange has launched the telepresence Community (NET real community). With a number of international telecom operators to enter into a compatible agreement, Orange's net customers can be with more and more other system users compatible, establish a connection. At a moment of globalization, this means that multinational companies can hold video conferencing and business activities with a wider range of global customers, partners and suppliers.

At present, Orange Enterprise customers in their own and business ecosystem can easily use the advantages of integrated video conferencing. Orange chief executive Vivek Badrinath said: "Our goal is that companies anywhere can use video without restrictions." The key is to provide customers with numerous video collaboration options so they can choose the solution that best fits their business needs. "Orange is dedicated to implementing interactive services that make it easier for our customers to use the Web to communicate through any network," said Andrew Mcfadzen, head of Orange International Network solutions. Our goal is to make the net really like a telephone without geographical restrictions. ”

In fact, Orange's open Network strategy is also reflected in the diversity of the terminal. According to Liu Xin, at present the company's network real business can be applied to a variety of terminals, in addition to professional network real equipment, but also for personal computers, tablets, smartphones and so on. At the press conference, a staff member of Orange demonstrated the real application of the net for the tablet computer, it is easy to operate, the picture is clear, it can be said that the net is really a breakthrough in the application terminal.

Quality Network is the key

For operators, the biggest advantage of carrying out the network real business lies in its powerful network. "Like a Ferrari with a strong performance, the car can't run without high quality and smooth road support," Liu Xin. And Orange has a very good "road" resource in his hands.

Orange is a branch of French telecom that specializes in business-to-business services, backed by the powerful voice and data global network of France Telecom. At present, Orange operates in 220 countries and regions, of which 166 countries and regions have local support. Its network of real video business has covered 106 countries and regions, the net really more than 500 conference rooms, has built more than 7,000 video conferencing system.

In order to enhance the quality of the network and improve the quality of network SERVICE, Orange has continued to invest in the network. In 2011, the company invested 750 million euros in the Internet to expand coverage and improve service quality, raising the network capacity and coverage of emerging markets, including China, by 20%. The company also deployed a 40g/100g optical network in Europe and built a 10G dual-loop network connecting Asia-Pacific, Europe and the United States. Orange's network adds 21 web-true service countries and continuously increases bandwidth. Currently, Orange's service availability in 147 countries and regions has reached 99.8%~99.95%.

The transformation of ICT will eventually return

It is undeniable that operators of high-quality networks are still encountering difficulties in their ICT business. Liu Xin, who joined France Telecom in 1997, touched on this point. "I am a It-born, so I feel very deeply." France Telecom's initial transition to IT services was too difficult. "However, through talent reserves, mergers and other means, orange, like other operators slowly set up a professional ICT team."

At present, Orange's business covers the cloud computing, Enterprise Mobile, machine-to-machine, security, unified communications, video conferencing and broadband and other integrated communications services. The company offers a wide range of options for "turnkey" solutions from a self-contained to a fully managed, customer-level client with a very professional customer support service. At present, Orange has thousands of corporate customers and 1.4 million mobile data users worldwide, and is highly praised.

AkzoNobel, headquartered in the Netherlands, is the world's largest paint and paint company. Previously, it and Orange signed a 3-year, total of millions of euros of the net contract, the world launched with 15 sites of the boarding pipe network solution, the site is located in Canada, Sweden, the United Kingdom, Brazil and China. The company's chief information officer, Pieter Schoehuijs, said the system had been expected to recover costs 18 months later, actually 15 months earlier. He revealed that the net really brought the savings to AkzoNobel significantly. The company reduced its 50,000-hour travel last year, accounting for 25% of total travel and 20 tonnes of carbon dioxide emissions. 4 of annual high-level meetings also become annual interviews 1 times, the rest of the net is the real video conferencing format. At present, the company's average use of the net every week up to 60 hours.

Today, Orange is among the world's leading service providers in the area of ICT solutions. Orange4 won the World Communications Award for the best operator of the global award.

(Responsible editor: The good of the Legacy)