NET when 3 consecutive quarter profit operating profit margin less than 1%

Summary: When released today, the results show that Dangdang net revenue for the second quarter of 1.9608 billion yuan, an increase of 31.3%, when the second quarter net profit of 28.8 million Yuan, 3 consecutive quarterly profit. Even when it's time to make a profit, the electric business

When the results were released today, the net income of Dangdang in the second quarter was 1.9608 billion yuan, an increase of 31.3%, when the second quarter net profit of 28.8 million Yuan, 3 consecutive quarterly earnings.

Although when it came to profitability, the industry's profits were as thin as razor blades, when operating margins were less than 1% per cent in the second quarter, and only 0.7%, a 0.1% increase from the previous quarter.

When the Q2 revenue 1.96 billion yuan year-on-year increase of 31%

When the revenue for the second quarter was $1.96 billion, it grew by 13% over the previous quarter, by 31% from 1.49 billion yuan a year earlier. Dangdang two quarterly clothing, such as the third party platform trading to achieve 1.43 billion yuan, an increase of 82%.

When the second quarter continues to force the clothing category, in the PC and mobile end of the synchronous launch of "New Flash purchase" channel, strengthen the sale of clothing business, including Cardanton, Cardin, the United States, Granville, southern cloth and other brands also in the season when.

When the second quarter to achieve total revenue (GMV) for 3.3 billion yuan, including clothing, such as the platform business of hundreds of 1.43 billion. Among them, the apparel category trading growth rate is higher than the platform, the two-quarter scale has exceeded the overall platform turnover of 50%.

When the Q2 cost 1.6 billion yuan Year-on-year increase 29%

When the cost of the second quarter was 1.6 billion yuan, the 1.419 billion yuan in the previous quarter grew 13%, compared with 1.238 billion yuan a year earlier to 29%, when the proportion of total revenue was 82%.

When Q2 gross margin 358.6 million gross profit margin 18%

When the second quarter of the gross margin of 358.57 million yuan, a significant increase in the previous quarter, gross profit margin of 18.3%, with the last quarter flat. When the gross margin of the promotion, mainly clothing and other brands relatively high gross margin, in addition, the book price war reduced.

When the gross profit margin for three years of the highest value, but also since the first quarter of 2013 for six consecutive quarters stable over 17%.

When Q2 cost 343.9 million Yuan Year-on-year increase 3%

When the cost of the second quarter was 343.97 million yuan, it increased by 12% over the previous quarter, 3% from a year earlier.

When Q2 operating profit 14.59 million yuan operating profit margin 0.7%

When the operating profit for the second quarter was 14.59 million yuan, it was when the operating profit for 3 consecutive quarters was positive, when operating profit margins for the second quarter were 0.7%, up 0.1% from the previous quarter, and 5.3% a year earlier.

When Q2 net profit of 28.8 million yuan for 3 consecutive quarters

When the net profit of the second quarter was 28.8 million yuan, it was 14 times times the 2 million profit in the first quarter, while the loss was 64 million in the same period last year. The first half of Dangdang net profit breakthrough 30.8 million yuan, after the listing of the first year (2010) annual profit. And 2011, 2012, 2013 when the net loss for three consecutive years, respectively-228 million yuan,-444 million yuan, and-143 million yuan.