NET Wine Network CEO Rui: High "white" go down the altar high "red" where?

Rosy color, mellow taste, deep connotation, taste of red wine is like taste life. Red wine is a symbol of health and taste! Red wine to white wine, it is easy to think of Song Ci. "The sword continues to record" contains: "Dongpo in Yutang, has the screen scholar good Correll, because asks:" I the word than the willow Word how? ' To Yue: ' Liu Herbalist word, only Seventeen-Eight girls hold red teeth, singing Willow Shore Xiaofeng. Bachelor's words, must Kansai the Han, holds the iron plate, sings Jiangdong '. "Then, if the liquor belongs to the" uninhibited faction ", red wine is like" graceful faction. " Now, in China, the wine-rich country, white wine (especially high-end liquor) apparently encountered some trouble. In the reserved, wine whether lying let go? Red wine market share is still progressive from the Central Military Commission prohibition, to before long Maotai and Wu Liang Ye's huge ticket, liquor industry in the current frequent setbacks, high "white" greatly down the altar of the trend. But in the net Wine Network CEO Rui, "(high-end) liquor industry, although now a bit depressed, but it is still mainstream consumption, consumer habits will take time to change, in addition, wine relative to liquor, the price is still relatively high, consumers belong to minority groups, Therefore, the situation of liquor a family alone will be maintained for some time. "Net Wine network is the first location in the high-end wine consumption E-commerce site, Rui that the development of the industry, mainly to see whether the need to adapt or lead the market, rather than rely on other people's mistakes to achieve success." Of course, Maotai, Wuliangye-oriented high-end liquor has suffered setbacks, its status has been shaken, high-end wine as a supplement to liquor, (even in some sectors, such as entertainment in the red wine is the symbol of taste), the process of increasing market share should have a certain degree of improvement. Wine market into a rational development track as a professional, Rui has a clear understanding of the Chinese wine market. At present, because the wine in the domestic popularization time is short, the market has many imperfections, the low-end wine market is still the mainstream, domestic wine enterprises in the gradual rise, its share is expanding, but still concentrated in the low-end areas, this is the current situation of domestic wine market. "From the development point of view, the domestic wine market has experienced a burst of growth, now has gradually returned to the rational development track, and has moved to fine differentiation, overall is a steady growth in the low-end wine market will be the most fierce battlefield, the high-end wine market is still imported wine world." With the market norms and the growth of imported wine, wine profiteering era will gradually end, fake wine rampant situation will gradually improve. "Rui Analysis said. Network Wine Network four core advantages against peers after 2012, foreign wine speculation on the short end, can be said that the current import wine market is not as hot as before, net wine network seems to be in an inappropriate time to enter the Chinese market. But Rui said, "We should also see the overall import volume and consumption still showing a strong growth trend, in fact, this growth is more rational and normal level." In the long run, the domestic wine market is still in the growth stage. NET WineNetwork selection of this industry to enter, in addition to the industry optimistic, itself also under a lot of Kung Fu. "External aspect, net Wine network positioning high-end, differentiated marketing." We are the first high-end import wine electric business platform, with other electric business platform's direct competition surface reduces, the pioneering middle-end market competitor also is few ", Rui to this to have the confidence," the net wine net own factor, has four core advantages--product true, the pattern is new, the category whole, the price is excellent. Global direct mining, each bottle of wine has a unique identity; mode of innovation, service innovation, experience innovation, the world name Zhuang all-inclusive, services, Web site function, establish and perfect experience shop, to achieve the combination of line online, to ensure that the value of the super rationalization, to give members value returns. "NET wine network to foster their own integrity system wine is more than the price of liquor, net wine is sold wine is imported wine high-end products. Although the domestic high-end crowd, but most of the fete to liquor, net wine Network in the electrical business integrity system has not yet a sound situation to grasp the passenger flow, the industry has a skeptical attitude. Rui said that the domestic wine market is not standardized, the electronic business integrity mechanism is still to be perfected, this is the network wine network encountered difficulties, but also opportunities. Many luxury enterprises do not like to deal with the domestic electric business, is because of China's electricity industry's confusion and lack of integrity. NET Wine Network from the inception of the first, adhere to the word integrity. The first step is to establish a brand image, for consumers to buy real good wine, the quality of products in the first place. The second is to do a good service. Wine is different from other products, the sale is only the starting point, the service is the beginning. The third is to do a good job of publicity, so that consumers more understanding of wine, to understand the network wine, in the expansion of corporate visibility, but also to promote the whole industry to improve the atmosphere.