NET wins the world CEO Ye Shi: unprofitable electric quotient is immoral

I have been to some of the industry salon, found that most of the participants are defiant, everyone can say a lot of the concept of the tide, what mobile interconnection, Solomo, O2O, as if they are the next jobs, the next second will be http://www.aliyun.com/zixun/ aggregation/17502.html > Change the world. However, when the discussion is a little deeper, it will be found that only a concept is known, and very little is often known about how to operate it.

I think behind this phenomenon is a "capital success" at work: on the one hand, too many internet companies in the financing to survive, by burning money to maintain the illusion of prosperity, the dream by listing overnight wealth, and on the other hand, people can only disguise themselves as the next Google, can be favored by capital. So the rhetoric of the wind, we are busy sit, the real thing to do more and less. This is particularly harmful to the power companies, because most of the electrical business is the nature of retail, but the display and trading platform from offline to the line. The most important aspects of retail industry-products, supply chain, display, marketing, terminal payments, after-sales service, no one is the need to accumulate experience through practice, and constantly optimize the details of the "technical work", these are not sitting in the café pure chat can be completed. Do the community just began to say not anxious profit I can understand, because others play is the media, but to do the electricity business to say to 0 profit, this is a bit of a pull, do not make money toss what retail business? Unprofitable electric dealers are immoral because you are either burning the wind or selling fakes that will destroy the real creativity and competitiveness of the business and the industry, and the latter will destroy the reputation and reputation of the company and its dealers.

Electricity business is a good situation, or winter will come, nearly two months has been the topic of public debate. My point is that if you agree that the Internet is bound to change our lives more deeply, then the trend towards the online transfer of economic behavior as part of life itself is inevitable. Electric dealers are destined to become our future consumption of the important battlefield, this from the rapid development of Taobao, the substantial bookstore has been a large number of closures can be proved. However, if the domestic electric companies really want to become a sustainable development of mature enterprises, we must return to the nature of the retail industry, faded in recent years the concept of domestic internet industry flying impetuous gas, down-to-earth in every aspect and detail. Only in this way, the domestic electricity market will not become a pure Low-cost promotional stores or fakes a street.

I believe that capital can make gold shine faster, but it does not have the magic of alchemy.

Ye Shi, born in Beijing, graduated from sociology major of China University of Political Science and law; Zeng EF Education, blue cursor, NCG crystal Huan Interaction, litters group as project manager, North China district Director, strategic cooperation Department Director, etc., currently as the network to win the world's chief operating officer, Tiancheng Communications agency deputy general manager.