NetEase first self-study hand tour product "Mini Journey"

Since the official launch of the full platform, has been maintained in the appstore top 10 bestseller list. It is reported that recently NetEase vice president Wang Yi formally disclosed to the outside world this hand-held products on-line part of the performance, "the first day of income that is over one million, a week has accumulated open service 40 sets."

This data allows the industry to recognize that NetEase is not a "paper tiger" in travel circles, but a "real tiger." NetEase rely on their years of research and development accumulation, the ability to hand in the mobile game market to achieve its success in the terminal era. For NetEase this "mini journey" issue and product updates, Wang Yi made a more in-depth interpretation.

Mr. Wang Yi, vice president of Netease Games

Week open service 40 groups, the daily income of over one million

It is reported that "mini journey" beta into the app store bestseller list on the day 7, 5 free list. As of 29, a total of one week open beta server has been opened into 40 groups. The game performed very well in the intermodal channel and was very satisfying in terms of retention, billing and user activity, with daily revenues well above a million.

For such a Westinghouse IP Derivatives Netease, why go hand in hand in the Western Games game breakthrough success? Wang Yi said that "Mini-Journey" won the "Fantasy Westward Journey," "Westward Journey," a joint official recommendation, also extended the reputation for many years is the main reason. At the same time, "Mini Journey" joined Netease classic round tactics on the battle strategy, the game played a lot of innovation.

Promote success, targeting potential users swim

The promotion of "Mini-Journey" can be said to be successful: Westward Journey 10 million people assembled, the most cost-effective media delivery portfolio strategy, beauty marketing spawned Internet carnival, etc., which NetEase also share with the media mobile marketing strategy On the experience.

Wang Yi believes that Netease's own effective marketing strategy and the rational use of media, microblogging promotion is an important reason to promote success. Before going on-line, Mini-Journey started a series of marketing activities from an early start, fully mobilizing the players 'expectations and enthusiasm for the game, and thus aroused a large number of players' interest from the early stages of testing.

Hand tour quality competition "love at first sight"

As a traditional terminal game giant, NetEase also keen insight into the difference between hand-travel and tour in the test, pointed out that the quality of mobile games should strive to "love at first sight."

Iteration of mobile games is very fast. End-game research and development cycle is long, and mobile games to take into account the rapidly changing market, the need for faster changes in user needs. This requires a more elaborate production of mobile games team products, more careful consideration of user experience, and put more effort. In addition, the quality of hand-travel requirements are higher, and strive to "love at first sight." The mobile games on the market many, hand travel attributes and different tour, more emphasis on how to compete for the player's fragmentation time, which for the game quality requirements are very high.

"Star Wars" gameplay blitz, the future increase community, gang

For the "mini journey to the west" gameplay, the most favorite game player is the characteristics of "Star Wars" gameplay, Star Wars does not consider the equipment, depends entirely on the strength of law enforcement and formation with a combination of players is the wisdom and tactics fair showdown. Mini-Journey follow-up will be "Fantasy Westward Journey," "Westward Journey," this very mature, classic community play to "Mini Journey" to increase the interaction of players.

"Mini journey" battle screen

It is understood that the next "Mini Journey" will be put into the game in the gang system, the gang will join the Strategy Tower anti-play law, as well as ring fun form of play. Gang this set will allow players more sense of belonging, more interaction between each other. Please pay attention to the new version of online time.

Finally, Wang Yi said that NetEase has always been to create a boutique game, game player feedback, hoping to bring players more fun games, more enjoyable gaming experience.