Netease game "New Words Xiyou 2" brand conference held in Hangzhou Grand Theater

NetEase Vice President Wang Yi for the first time to "Fun Stanford mobile" as the theme, announced its 12th anniversary of the "Let the Story continue" brand strategy three major initiatives aimed at the mobile Internet era allows players to be more "at any time, heart , Anywhere "wanton happiness.

Fun 肆 移動. Products: New Words Westbound 2-pocket version listed in June 2014, the same name mobile games listed in 2015;

Fun 肆 移动. Marketing: Launch of the Westward Journey IP theme movies, literature, animation and the surrounding culture-carrier-class pan-entertainment;

Players Fun: Players invest 100 million yuan rich player privilege, held high frequency online Pk game, players meet, urban Internet cafes competition.

Click to enter the new Westward Journey 2 brand conference topic Learn more: http://xy2.163.com/m/

Wang Yi, vice president of Netease Games, delivered a speech "Let the story continue"

Site, the new words Journey 2 product manager less 皞, Netease mobile division colleagues and support for the new words of the old Westward Journey 2, the industry a number of key media, the representative of Chinese Xian Xia fictionist Guan Ping tide, the famous game animation team virtual impression animation The studio on behalf of the stone bear together to verify the entire process.

Fun 肆 移動. Products: 12 rounds of rewards dedicated to the player's memorial ceremony

As the cornerstone of Netease game, "New Westward Journey 2" with many years of high quality operations and rising popularity is called "China's online game gods."

"Pocket Edition is more like a commemoration of the 12th anniversary reincarnation dedicated to players together to keep the story going." New Westward Journey 2 product manager Shao Shao said that after the previous player needs research, pocket version has now been identified for the first version will be Will cover a copy of the mission, simultaneous dialogue, child-rearing features ... ... designed to allow players in the mobile Internet era, in the spare time debris can wanton interaction, entertainment.

New Westward Journey 2 Pocket Edition interface youthful and beautiful, will launch many players look forward to function

At the same time, he disclosed that Ding Lei, CEO of NetEase, has always stressed the operation concept of "returning to the beginning" with the development team. The development team will continue to ensure the fine operation of the existing client and pocket editions and simultaneously put into the refined research and development of mobile games with the same name Meet the player in 2015.

Fun 肆 移动. Marketing: Westward Journey IP culture online game culture carrier-class pan-entertainment marketing

Wang Yi, vice president of Netease Games, said "let the story continue" is also the core concept of 2014 New Westward Journey 2 marketing, will be more focused on the core IP from the Westward Journey, but also for the player's pan-entertainment marketing, the introduction of thematic literature, film and television , Animation and the surrounding culture and other online games carrier-level volume of work, and will take the lead in integrating Yi Xin, Netease news client, youdao dictionary, cloud reading, cloud music and other mobile platform product resources to promote.

The face of the current hot books, movies and other works of IP licensing hand travel development craze, the new Westward Journey 2 game IP reverse output, seemingly not common sense cards, but also gave the industry a revelation: cultural precipitation and emotion The game itself is a cultural symbol.

Westward Journey IP culture online game culture carrier-class entertainment marketing has been the industry's many partners to support

According to reports, by the Tianmian potatoes and tube tide with the participation of "New Westward Chapter 2" novel of the same name is expected to be listed in July, covering 32 provinces and cities nationwide bookstores and newsstands; Virtual Impression Studios new words 2 the same name 3D Animation will also be released simultaneously, in the field of film and television New York Westward Journey 2 will also be directed by creative director Jeffrey Lau, April boot shooting the first big game of gamers, the future will be more open attitude, and major media, brands in-depth cooperation.

Fun 肆 移動. Players: NetEase pork leader to pay tribute to 170 million loud players

In today's era of foul game flooding and let players "tired do not love", "New Journey Westward Journey 2" also pay tribute to the players on the scene, released the annual branding "companionship is the longest confession," and the first exposure of big data: The total registered users increased to 170 million, active users reached 20 million.

If you invite Li Bingbing, Liu Zhenwei joined the new words of the Westward Journey 2 more entertaining and diversified marketing, early in 2014 with Ding Ding's greeting hit the "these years, how are you doing?" Slogan than the ads touches the player's heart, Aroused widespread resonance.

New bullhorn 2 players first NetEase pork bullshit 2 customized version of "Tang monk meat"

According to the official disclosure, received more than 50,000 letters from a number of players, many players affectionately called Ding Lei as "passionate cousin," so that he was very moved, specifically for Netease Pork New Westward Journey 2 launched a customized version of " Tang monk meat, "the future there will be more than a thousand players can get such an exclusive gift.

As Ding Lei said, "This year I have to come up with 200 million yuan to let others see the big player Cattle B light", in addition to product and marketing level, the new Westward Journey 2 will also be invested 100000000 yuan Rich Talker exclusive privileges , High-frequency times held online Pk game, players meet, urban Internet cafes competition, as a 170-gigabit player Ding Hui Hui.

On the Chinese style online games "New Westward Journey 2": NetEase flagship MMORPG online games, 170 million registered users, with Westward Journey and Journey to the West as the creative background, create a "450 ° free era", the father of Westward Journey Liu Zhenwei, Li Bingbing joined, bringing new character attributes, a new summon beast play, a new plot and picture, more full service melee PK and naval a copy of the gameplay and many other innovations!