Netizens complain about arrival delay

"Da, Da da ..." the Northeast Frontier County, more than 50-year-old Kong in front of the computer non-stop to press the mouse, and finally in the early morning of November 11, 2012 just after the "second kill" to two bottles of high-grade white wine. "This is my most satisfying achievement, save the Chinese New Year drink." ”

On the same day, there are more than 200 million portrait Kong as involved in the "Double 11" crazy big promotion; that year, the domestic several big electronic mall race to set off a wave of network shopping tide, the impact of the North and south.

Kiss, did you buy it online this year?

Pain and happy 1 minutes to sell 48,000 pieces of goods;

800 million items per day for sale, 60 million people "shop", the average of 48,000 items sold per minute This is not a figment of the imagination, but the real data sketched out of the online shopping landscape.

10 minutes turnover of more than 200 million yuan, more than 19 billion yuan a day, a year to break through the trillion yuan this is not unrestrained, but netizens took out the true gold and silver.

This year May, June, August, Suning easy to buy, Jingdong Mall, days, such as the cat and several major electricity prices, suning pay attention to 5 to 8 times times on weekdays, Beijing East also doubled growth; "Double 11" Taobao department to create a "shopping carnival", Taobao and day cat sales on a half-day more than this year "11" Golden Week Shanghai 395 Large and medium-sized commercial enterprises more than 5,000 outlets operating income.

"Double 11" one day deal 269 single, we only three people, too busy to sleep, face not wash, even water is afraid to drink. Taobao shopkeeper Ning said. "The official flagship store" customer service said: "Each customer service reception customers in hundreds of people, we hit the keyboard knock fingers are broken." ”

And looking at a pile of unknown whereabouts of the "victory", "net shopping talent" Xiao Liu suddenly realized: "One day spent one months of wages, wake up, do not know whether they have been brushed or been rinse?" ”

10 years ago, online shopping was still a dubious novelty. Independent Electric Business analyst Li Chengdong forecasts, if plus Jingdong, Tencent, Suning easy to buy, this year the entire online market accounted for the total retail trade ratio or over 7%.

Love and sadness promotion on the "burst warehouse", credit loopholes

Until the "double 12" coming, "double 11" goods arrived. The passion for shopping has been exhausted in the waiting. Beijing Netizen Xiao Jiang said. Due to logistics reasons, ning "Double 11" after the replacement of nearly 10 parcels.

Logistics is one of the most criticized problems in online shopping. According to E-commerce complaints and rights of public service platform statistics, November 2012 received e-commerce complaints, about 54% is a "double 11" during the shopping problem, including "slow arrival" the most.

Secondly, false promotions, phishing scams and imperfect credit systems are also important factors in the development of online shopping. This year, "8 15" Jing-dong, Suning, Gome set off the electric business war suspected price fraud, by the National Development and Reform Commission decree rectification; China E-commerce Association and other institutions, according to the data show that, as at the end of June 2012, over the past year, 60 million internet users to buy a number of fraudulent web site

However, flaws. People still see the "sincerity" of online shopping. "China's online shopping market overall evaluation report" pointed out that compared with the traditional market, the quality of the net purchase seems to be more reassuring: 2011 online shopping complaints involving product quality of only 8%, while the consumer association accepted the quality of the complaint is half. At the same time, users of the overall evaluation of online shopping continued to improve, in 2011, the overall satisfaction of the net purchase of users reached 90%.

The next ten years, anytime, anywhere shopping day arrives

"I want to put the product on the whole, the shop bigger, hope that after the express can prop up all the electrical business." "This is Taobao shopkeeper Ning desire."

In the next 10 years, people anywhere in China will be able to get online shopping in 24 hours. This is the future of Alibaba Group board chairman and CEO Ma Yun Planning.

The big development of the net buys to break through the "bottleneck" of the logistics first, this already is the consensus of each big electric business enterprise. Amazon, Jingdong, Suning easy to buy and so on embarked on the road of the self-logistics system.

Lei, director of China's e-commerce research center, also points out that these factors determine consumer ownership, with cost-effective products, quality services and attractive brands.

The development of the net buys also to occupy new field. In addition to the express industry, the rapid rise of the mobile internet is becoming a new "blue sea" for the electric dealers. Through mobile phones, tablet computer clients, elevators, subway stations and even toilets, "anywhere online shopping" is a reality. 2012 mobile phone surpassed desktop computer for the first time to become the largest Internet terminal.

Zeng, chief strategic officer of Alibaba Group, said: "Standing on the threshold of 1 trillion, we see 10 trillion of the future." "(according to Xinhua news Agency)