Netizens stay up late to rob red envelopes and happy to count money

With the arrival of the double 11, brewing one months of the electric business War opened, many people on the November 10 night in the computer ready to buy a discount goods, the Electronic business site turnover also repeatedly record. As of 11th 2 o'clock in the afternoon, Taobao cat turnover has exceeded 10 billion yuan, far more than the largest online shopping festival in the United States daily turnover. And the popular online shopping contrast is, the traditional business on the same day performance.

I didn't sleep for the promotion.

"Keep for a night, finally grab the goods I want." "11th noon, the Island City Citizen song Lady tells the reporter with red eyes, in order to meet double A network commodity big promotion, she has already put the good merchandise to the favorite folder in advance." Worried about the 11th morning to get up again may not have the goods, she from 10th night until the 11th 5 o'clock in the morning, finally satisfied with the goods all bought down.

Reporters interviewed a number of young people, found that the early morning of November 11, the Internet to buy a few, interviewed 20 people, at least four adults involved in snapping up.

NET purchase over US

Taobao Day Cat released data shows that November 11 after 0 o'clock in 10 minutes, the number of visits over tens of millions of dollars, Alipay total turnover exceeded 250 million yuan. By 11th 2 o'clock in the afternoon, the 14-hour turnover exceeded 10 billion yuan. November 12 0:07, Taobao Cat official microblogging release said, 11th all day, Alipay total turnover of 19.1 billion yuan, of which 13.2 billion days, Taobao platform 5.9 billion yuan. In addition, the Electric Business website Jingdong Mall, Suning and other sales also have a big increase. And that morning, because the next single person too many, days cat website Once paralyzed, a lot of people under the order can not pay money.

"By 4 o'clock in the afternoon, sales have doubled!" "Local electric Shangsup mall director Chen told reporters that the mall in addition to have an independent website, has entered the days of the cat and Jingdong, they combine double 11 in advance 4 days to start the promotion," the overall feeling of the promotion is very successful. ”

The reporter learned that the November 11 shopping carnival was launched by Taobao, a total of more than 10,000 network business participation. As a result of participation in the activities of the brand and commodity concessions, so the other brands have to follow up the promotion, a so-called "China online shopping festival" in this birth.

It is reported that the first Monday after Thanksgiving is the largest online shopping festival in the United States "online Monday (Cybermonday)", the day last year, the U.S. shopping website online sales amounted to 1.25 billion U.S. dollars, about 7.8 billion yuan. The 11th-day cat's turnover is far more than this figure, showing a huge consumption capacity.

Traditional business performance is mediocre

Compared with the electric business website Gongchenglvede, the reporter in the island City traditional business interview found, Singles Day business reaction is flat, many businesses do not even overall promotional plans. "Today's cooling, out of the window, less people, a part of the source." "A sales person in a department store said.

Industry insiders believe that the "Singles Day" promotional electric dealers to win over traditional businesses, is a traditional retail business and the new retail trade in the positive confrontation. The electric business is slashing tens of billions of sales, reflecting that China's retail business is "fundamentally changing" the form of online transactions has been the former as a supplementary channel for the retail industry, transformation into the mainstream form of domestic demand, which began to completely push the traditional retail business upgrade.

Watch Web page paralysis, payment difficulties, goods out of stock ...

"Cheap cake" is not easy to eat

Although many of the people involved in the online shopping to buy the right goods, but also a lot of people feel sorry. Live Taidong Yang said, endure most of the night, a lot of previously bullish price of goods almost all out of stock, feeling very disappointing. Reporter found that although the "Network Carnival" a lot of goods do fall to more than 50 percent, but there are still some of the goods after the discount price concessions, and the Web page paralysis, payment difficulties, shortage of goods and other old problems still exist.

On the evening of November 10, Miss Chen Yawned and looked at her watch: 11:45. "You can buy it right away!" "Open eyes, Miss Chen said to her boyfriend Xiaozheng, hurriedly will online" shopping cart "open, ready for blood spell. At this time, Miss Chen's "shopping cart" has saved more than 900 yuan of things, money has already been charged into the Alipay, everything is all right, only owed the East wind.

The hour hand jumps to 00:00, the small Zheng immediately points the webpage "the payment" link, unexpectedly is, the webpage is paralyzed. He repeated the refresh, the Web page still shows no access, eventually 10 minutes will be able to complete the operation of things, a full use of nearly two hours before the payment was successful.

It is understood that the rapid increase in trading volume is the cat's system pressure to increase rapidly, network failure phenomenon is very common, the cat responsible person said that these are expected to appear before the problem, although the early preparation, but the peak flow is still beyond the imagination.

In addition to the shopping process is not very smooth, there are people in the late night after the electricity dealers fraud. The citizen Liu said: "At first I took a fancy to a guest's coat, after careful comparison found that every Sir Net and Day Cat mall have, 11th before the day of the cat on sale 299 yuan, in every guest's official website is 199 yuan, I know that the cat is the first increase in prices and then lower prices. Stay up late to zero, found that the price of 299 yuan into 269 yuan, than the Sir Net even higher 70 yuan. ”

On Weibo, complaining about the price fraud of the micro-blog is very much, netizens, "unicorn-Woods," said, "The cat on the thing double 11 discount than no discount is more expensive?" No. 10th before this price, 11th immediately increase! Price fraud? "Netizen" Sea day one Boat "said," The day cat, Jing Dong and other electric business giant, heavy old technology, attracted a large number of customers. To observe the sale of businesses behind the price promotions, there is no discount after the first rise, low prices and no goods, and other fraudulent activities. I think consumers should be rational consumption, not for the price of the move, to buy the goods, buy the right items. ”

There are courier companies 9th entered the "level of vigilance"

Working overtime is inevitable.

It's not just the influx of consumers who are busy all night, but the sellers and the 100,000-meter couriers. 11th reporter interview learned that with the electrical business is closely related to the express industry has entered the "alert" state. By the previous several times the electric Dealer promotion war's influence, this time the Double 11 promotion, many shops in the netizen before the order has already announced in advance, the courier certainly will delay. But whether the courier will again burst the warehouse, some consumers still expressed concern.

"I've been busy since number 9th." "On the morning of 11th, Zhu, who was sent to express at Qingdao University, wiped the sweat from his head, he told reporters that these two days the volume of goods has significantly increased, usually he sent forty or fifty pieces a day, these two days can reach 90 to 100, has not talked to reporters, Zhu Master started the car gallop and go," Do not send tonight will have to work overtime! " ”

In recent time, the eight Great Lakes in a courier receiving and dispatching point is often busy until seven or eight o'clock, the transceiver point staff said, because many electric business activities not only on November 11 this day, so the net shopping volume will have increased, and double one day they will certainly overtime. However, home express delivery courier, Master Liu told reporters, he felt that the phenomenon of courier explosion is likely to appear, they are even overtime can not be avoided, after all, now the staff is not very abundant, so the public have to wait patiently.

According to the National Express Industry Association Statistics, this year the express industry will have more than 800,000 people service in the "Shopping festival", Shentong, Yuantong, such as the top ten private courier to send the first-line range of people from the previous 300,000 to 365,000 people.

In addition to increasing capacity, many businesses have creatively launched a "slow delivery" service this year. Reporter in the day of the Cat Mall State paint official flagship store saw this "special services", the longest can be left 30 days, which means that, as long as the consumer successful payment, will retain orders, according to the needs of consumers to arrange delivery time. It is understood that the introduction of "slow delivery service" is mainly building materials such as goods, such as paints, floors, slow delivery time can be postponed to four months at any time delivery.

Do building materials business Mr. Wang told reporters, paint and other products consumers are not eager to get the hand, "slow delivery" can alleviate the overall capacity of the express industry problem, to adapt to the personalized needs of consumers, ease the delivery of business pressure, it is a good thing. However, the slow delivery service requires a full understanding of the individual logistics services and good faith to continue to do.

Remind

NET purchase reservation evidence to avoid consumer disputes

In response to this year's domestic electricity business launched by the online shopping war, combined with the past complaints, the city's Department of Consumer Protection to analyze the online shopping may encounter the consumption trap, to remind the public attention.

According to the introduction, the current online purchase of consumer complaints concentrated in four areas: first, prices after the price, seemingly discounted, actually higher than before, the second is low prices, seemingly very attractive prices, but has been sold or out of stock status; third, shop sales staff service is not in place; four is the courier to slow delivery, and even the goods damaged, Lost and so on.

City Consumer Protection Committee reminded that the public in the online purchase order, it is best to keep the chat record, the next single screenshot, confirm mail and other information, problems and business customer service communication, if there is a dispute, through the National Consumer Insurance Committee, Trade and Industry Bureau or China e-commerce Complaints and public service platform to seek redress, rights and help to recover the loss.

Analysis

The short-term outbreak of consumption has advantages and disadvantages

Zhang Zongjiang, a PhD in finance at Qingdao University, has also been eyeing the sales promotion campaign. Compared with the August electric Business "Thunder Rain" of the war, Zhang Zongjiang that the price war is not "malicious speculation", because this is indeed a benefit, and indeed stimulate the consumer's purchasing power.

However, Zhang Zongjiang also believes that the "war" is always the case, consumption in the short term a large number of releases is not a long-term solution. Because the big promotion will overdraw the public's consumption ability, after this wave of sales peak in the past, everyone will be dormant for a while, no longer consumption, which leads to the overall actual consumption may not be much. In addition, the promotion of the time businesses rush, express burst warehouse, warehousing is also a big problem. He added that most Chinese online shoppers like low-priced goods, and if they are always sold in the form of promotions, it is likely that consumers will develop a bad habit of "not promoting or buying".

Background

How Singles Day turns into online shopping

It is understood that the singles festival online shopping spree by the domestic electricity business created. According to the analysis of the people, Singles Day is a young hot new festival, and young people are the main force of online shopping, which contributed to the "Singles Day" and online shopping "marriage".

Data show that 2009, the shopping site Taobao Day Cat launched the day "brand merchandise 50 percent" activity, the day sales amounted to 100 million yuan, the 2010 sales to 936 million yuan, the number in 2011 soared to 5.2 billion yuan.

Taobao's "lead", this year, the domestic electric power companies scrambling to pour in, as early as one months ago, the major electric network of promotional ads have been on the web everywhere. Compared with the Singles Day of 2011, this year's Battle of the electric business platform almost includes the domestic major electric platform. In addition to the cat, Jingdong, suning easy to buy, Gome Online mall, shop No. 1th, Amazon China, Xun nets, Dangdang and so have also joined. This version of the text/reporter Chen De Ma Zheng Wang Yuankong