NetQin CEO Lin Yu: Mobile digital media will greatly increase productivity

At the Forum of "Communication Innovation in the era of mobile interconnection" organized by the China News Agency, Renmin University Journalism College, and NetQin Mobile Co., Ltd., China News Service President Liu Nou, executive dean of the Journalism College of Renmin University, Ninning, Professor Guoming, vice dean of journalism School of Renmin University of China and CEO of NetQin Lin Yu, discussed the innovation communication in the mobile internet era.

Liu Nou, president of China News agency, said that with the rapid development of cloud computing and 3G technology, the popularity of terminal products such as mobile phones and ipads is not only a kind of communication technology, communication medium, but also a cultural way, which inevitably brings a revolutionary era to the media. He believes that in the face of the new pattern of communication, we must innovate in the means of communication, seek to combine with the new media, how to spread the information to the target audiences at home and abroad, and how to make the audience more willing to accept the information, but also complement the traditional way ... are topics to be explored.

Ninning, executive director of the School of Journalism, Renmin University of China, said that the mobile internet era, whether the content for the king, the channel for the king, or the end of the king, as long as can grasp the opportunity to innovate, you can go ahead.

When talking about the key to the development of the media industry in the era of mobile interconnection, Guoming, Vice-Institute of Journalism, Renmin University of China, said that one is to embed the circle, the other is to integrate resources. In his opinion, how to set up the value of the relationship among the fragmented social circles has become a particularly important value appeal, how an industry can establish the relationship between people, people and things, and gain the grasp and integration of the relationship, then occupy the high end of industrial value.

Net Qin CEO Lin Yu that Mobile digital media will greatly increase productivity: first, it makes the transmission and use of information more convenient, more efficient and lower cost, two, the future Cross-platform Cross-platform implementation, will make the production efficiency greatly improved, third, mobile internet is a deeper and wider involvement in the field of economic life.

But in the affirmative, "mobile internet based on the spread of human relations in the strengthening", "cloud technology to make mobile Internet integration information platform" and "mobile marketing to make Word-of-mouth marketing possible", Lin Yu also stressed that such communications need digital information security as a prerequisite. He said: "Open platform is bound to create a variety of information security risks, the payment business gradually digitized mobile, and the Network Qin Mobile security technology is designed for a variety of mobile platforms, to protect information security." ”