Netting "Elves" to build the Internet eco-circle Nokia quietly turned to "weaving nets"

To weave a net of the Internet, Nokia does not get the industry's giants to collude. Comics: 邝飚 Youku, a popular magician Liu Qian "play" Nokia mobile phone video clicks Very high, the middle is mixed with many Internet applications based on the mobile phone. Liu Qian called it "the miracle of creating hands".　　This is the vision and ambition of Nokia. Last week, Nokia officially released its flagship model N97 this year.　　Unlike in the past, this is no longer the screen size, storage size, camera pixels and other hardware indicators, but a set of plant in the model, known as the Internet ecosystem New concept ——— Internet Elf. It is noteworthy that Nokia, such as Sina, Taobao and other domestic internet giants pulled in, the latter to create these so-called "elves" of the application software. According to Nokia's internet strategy, more software will be placed on the "O VI", a software store similar to the Apple and China Mobile program.　　Comparing with Apple, Nokia's advantage in the user scale, compared with China Mobile, its mature sym bian operating system is a magic weapon.　　Nokia, who has moved to the Internet, began retired. Software store quietly online what is the O vi? Nokia announced the Internet brand as early as 2007, and called it its main strategy for transforming the Internet. However, over the past two years, the industry's understanding of O VI has remained vague. What exactly is O VI?　　No one can say it clearly. Since then, Nokia has started to promote its online store concept in the name of O VI, a model similar to Apple's software store a ppstore.　　However, the widely-watched store is not booming, and even many Nokia phone fans say the "goods" in the Nokia O ' VI store are not very good. Just as the industry is still scratching the head of Nokia's so-called internet strategy, last week, Nokia launched a high-profile domestic launch of N 97 handsets. On the surface, this flagship model is the main actor, but the real gain is the eye of the O VI.　　Because just the day before, Australian operator v Odafone Nokia users found that the Nokia O VI Store has been able to display the normal, and subsequently, Irish and Singaporean users began to experience the first time to the O VI store. Wooing the internet giants "We are entering China to build a strong and vibrant ecosystem for the O VI store." In the near future, our application developers, operators and other partners will also benefit from the "O VI" store to bring rich and targeted content to Chinese consumers.　　Nokia Global vice President Deng said.　　This is the first time Nokia has put forward the concept of "ecosystem" according to Deng's description, O VI store has not yet officially online, but some software applications have been placed on the new Model N 97 above the carrier, and by mobile phones, networks and these software services, together constitute the so-called "Internet ecosystem" Nokia. This Some software that has landed N 97 is known as the "Internet Elf", which provides users with a one-click service that brings rich Internet content to the user's mobile phone.　　It is understood that the current Nokia based on N 97 has launched 10 "interconnected elves", including Sina News, Sina Finance, Taobao, great wisdom, Ctrip travel Network and so on, include consulting, life, work and other levels. Whether Sina, Taobao or big wisdom, Ctrip, which occupy an important position in their respective areas of the domestic internet giants have been Nokia pulled in. and "Interconnection Elves", in essence, is installed in the Nokia Sym Bian operating system terminal software, similar to P C on Q Q, Amoy Wangwang, great wisdom and so on.　　In this way, mobile phone users do not need to enter the Web site, but directly click on the relevant icon, you can open the function and connect the Internet. Nokia's ambitions to embed Internet apps into mobile phones are not new. The same is true of China's shift in the Internet. According to China Mobile's plan, the software store is also the future development direction, compared with Nokia, China Mobile has mastered the network, easier to build the platform.　　However, China Mobile insiders told reporters that with the arrival of 3G, the future of its terminal center of gravity will be moved from mobile phones to netbooks, and even PCs.　　Invisible, this gives the Nokia that always Chanbao handheld terminal to create the opportunity. For the launch of support for the 97 Mobile Phone wizard, Sina vice president and Sina Wireless general manager Wang Gaofei optimistic about its formation, and said that the future will be more cooperation with Nokia. "2012, the number of mobile internet users worldwide will be far more than computer users." Deng said that at present, about 40 million users in the country will often use the mobile Internet, "We have to do is to build this ecology, Nokia will provide a platform to launch more terminals." "While the global handset industry is still distressed by the sharp decline in hardware manufacturing profits, only a handful of companies, such as Nokia and Apple, can do the job because they also have an operating system in addition to terminals." According to the introduction, currently there are 200,000 registered institutions and individuals are based on SYM Bian platform development software.　　The place where Nokia is superior to Apple lies in the wider user base. "Sina wants to play the information advantage to the platform outside the PC, Taobao hope that mobile phone users can always use E-commerce." Yang Qun, national policy analyst, said that China Mobile would not be involved in hardware, and Motorola and Sony Ericsson would only do hardware.　　The internet giants have no choice but to rely on the handheld platform to expand their business rapidly, which is the ambition of Nokia. Newspaper reporter Fangnan Intern Zhang Yiqi