Network age, how to promote the network low cost!

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Not every enterprise will have their own E-commerce department, and not every enterprise will have a lot of high weight of the site, when the effect of business-to-business decline, bidding costs are rising, at the same time, how to small cost of the network to promote it?

As this article does not emphasize, generally refers to mechanical enterprises or other small and medium-sized enterprises.

1. Reasonable bidding, money is money!

Not every product is worth bidding for, and not all products are competitive. Reasonable positioning their flagship products and effective management of their own bidding, not disorderly money is to make money.

If you get a small amount of information by bidding, and you get only the least part of the value of the bid, do you find any of these values?

A. Bidding stations are generally not penalized, even if your expenses for bidding are not very large.

B. Continuous flow, a once there are some continuous flow, it is easy to link the flow of the word and the site.

C. Get the long tail word that really means.

2. Build a 3-5-person optimization Team

3 Team: Leadership: Part-time bidding operation, long tail statistics, customer service, optimization: responsible for the site to set words and update maintenance, optimization support (commonly known as outside the chain): business-to-business, blogs, forums, and other part-time customers.

Here optimization requirements to understand some code or art, of course, optimization support will be a little art can also.

4-person Team: Will optimize the independence out, recruiting a graphic arts part-time optimization support.

5-person Team: Add a code technician to develop the Web site.

In this way, the 3-person team each month's expenditure is: 2000+1500+1200, about 4700 (limited to Zhengzhou region), and 5 people team words in 2500+2000+1800+1800+1200, about 9300, that is, a year of staff costs 6w to 10w. And this cost, compared to the bidding, the cost has been much lower.

3. Try more promotional programs!

In addition to bidding and optimization, to boldly try PPC and other promotional programs, even if the effect is not particularly obvious, but still more advantages than disadvantages, specific skills please search.

4. Advance awareness of shared optimization!

More and more enterprises find a good optimization (promotion, marketing personnel for the business of E-commerce department is too big, he not only developed effective promotion strategy and inspection strategy, but also the whole team's atmosphere and efficiency to improve a lot, and regular lectures are also the protection of the team's ability to upgrade.

However, a good technician is so scarce, so many enterprises think of sharing this optimization staff, each month only need to spend part of the salary (after all, only a few times, the treatment will certainly save a lot of money), but can let the master to grasp the direction of training, the actual value of far more than spending.

In this scenario, there can even be a team of 2 people, a responsible for code and maintenance, a business-to-business forum, etc., and the optimization program has external support. Under this scheme, the cost of one months is about 3000, and the effect can be more than 3 team.

Of course, these programs are the emphasis of the small cost, in the fierce competition, are often 3-5 responsible for optimization technology, each work has a person responsible for, then the big team how to deploy personnel? Please pay attention to the following! For example, professional to do milling Machinery Heng-An heavy industry network team of more than 20 people, a clear division of labor, with skilled , embodies a strong network marketing capabilities!

This article address: http://seo.zzxqw.com/?p=846