Network Brand protection should start from the domain name foresight

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Domain name is an intangible asset, is the site's entry and identification. If the site layout content can be described as the site's appearance and character, then the domain name can be said to be a website name. Represents the external brand symbol of the website. Not only plays the role of website entrance and recognition, but also plays the role of Brand trademark, shaping the Web site's network brand image. In particular, the development of e-commerce, so that enterprises net frequent, online development has obviously become a breakthrough in the development of enterprises. Enterprises to do e-commerce online marketing, you need to establish a corporate web site, so that the choice of a good domain name as a network of enterprises trademarks, to better build the corporate Internet brand image. As the intangible assets of the website and enterprise, the function of domain name is very important. The development of the Internet has also led to the development of large-scale high-end domain name industry, domain name trading and domain name registration to become a scarce resource, timely protection of domain names so as to protect the Internet brand image of the abnormal importance.

Domain names are critical for personal sites and are more important for big sites and corporate sites. Enterprise and Domain name interdependence, choose a good suitable for the enterprise domain name can achieve a corporate brand, is conducive to better enterprises in the network segment development. Domain Name and enterprise network development E-commerce close contact. Now many enterprises and large websites have included domain name protection in the Enterprise Development Strategy and brand protection strategy. Most enterprises will protect the registered domain name in advance as a development strategy, or even high-priced acquisition of product-related domain name as a protection point, preemption domain name opportunities. Some enterprises in order to open up new areas of business, or expand the business market, in addition to the opening of the official website level two domain name, but also at the expense of buying products related domain name, as a separate new domain name to enable or do protection. Tencent, like the successful acquisition of its related products QQ group related domain name qqun.com, Baidu Bar high price acquisition tieba.com domain name and as protection point. Taobao recently also successfully acquired Amoy information taozixun.com/cn/com.cn and "Amoy gangs" taobangpai.com/cn/com.cn6 A related three domain names, plus the previous acquisition of Zhifubao.com, Daogou.com, 1688. COM, wangwang.com and other domain names, Alibaba has for its business acquisition of more than 10 related domain name, is described in the brand protection has made a long-term plan.

Well-known enterprises and websites concerned about a domain name, will further elevate the value of the domain name, or even the market trend of the domain name. Alibaba this a series of three-piece domain name acquisition action is bound to set off a three-spell domain name registration and trading spree. The price of three spell domain name will certainly rise, be malicious to rush the three spelling domain name also will be more and more. Therefore, the website and the enterprise need to do the domain name protection measure in advance. Some domain names that are registered before the enterprise or trademark, have special relationship with trademarks and brands, which directly prove that such domain names are lawful to exist even if they confuse trademarks without infringing them. Even if the enterprise or individual rights, it is not easy to arbitrate back. Therefore, the site and enterprise maintenance domain name rights and interests need to have a long-term vision, forward-looking, timely registration or purchase of related domain names, and consider the future development of enterprises and websites and business expansion, enabling the product independent domain name. Like Tencent to buy qqun.com and Qzone.com, Taobao a series of acquisitions are to enable the two-level domain name for its business to better prepare for the development of the current stage of the site's best brand protection means.

In the domain name set off a new round of registration spree at the same time, a domain name as the center of the Internet brand image of the battle has begun. Whether your website or enterprise has the opportunity to master in this war, from now on should establish brand awareness, timely protection and brand-related domain names. (text//triumphantly)