Network business famous, famous brand, famous shop road difficult line

The recent internet is stepping up efforts to rectify, and as the domestic network business important http://www.aliyun.com/zixun/aggregation/6335.html "> trading platform Taobao is also constantly in the direction of some more standardized way to adjust, The long-term development of the network trading market is certainly a good thing, but there are some phenomena in the domestic internet, but also let artificial network business of famous, famous brand, famous shop road feel difficult, to be more efforts

2009 Ma Yun in Guangzhou Canton Fair has a wonderful speech, attracted a lot of people's attention, but also for him to promote the network of goods and network business revolution made a good idea propaganda, but there are some examples in the speech to make people feel that this idea seems to be somewhat wrong, the words are:

In the last one months, I just walked past the Hong Kong cigar box store in Hong Kong street, very expensive, I picked out one of the cheapest is also 13,000 yuan, I love dearly for a long time, back home I think no, I want to check on Taobao, the same box on Taobao sold 720 yuan, exactly the same, what happened, and friends from Hong Kong to buy a game of chips, 13,000 yuan set, there are 15,000 yuan/ Set, 9000 yuan/set, I checked on Taobao is 350 yuan, all the people think it must be fake, it can't be true, I found that the production of chips in the factory is in Jinhua, Zhejiang, the chips exported to the United States, Hong Kong from the United States after the importation of Hong Kong, mainland China to buy back from Hong Kong, Now the situation is Jinhua's factory directly sold on Taobao, that is, sell 350 yuan, many brands of television and manufacturers told me that we sell a television set, from design to manufacturing and sales, sell back only to earn 10 yuan, thousands of yuan of TV only earn 10 Yuan, if a TV only earn 10 Yuan, How can I hope that the manufacturing innovation and the investment research and development, the money by who earned away, a friend told me that China has a very famous wine, sell 800 yuan/bottle, but the cost of wine is only 10 yuan, 300 yuan spent on television advertisers, 300 yuan spent to channel business, and 100-200 yuan to give feedback and packaging, Why consumers buy only 10 yuan worth of wine, but to spend 800-900 yuan, which is unfair to consumers, not fair to the manufacturing sector

In the above paragraph, we do not see the value of the brand of goods, product design original value, service value, because these values are to increase the cost, so the network business mechanism is simplified to these increase the cost of the elements are ignored, Of course, we do not know whether this is for the big Taobao strategy intentionally or inadvertently ignored or as Jack Ma himself said, but this concept of Jenschen obviously on the platform some of the phenomenon caused the impact

In the trading platform to search any famous, famous brand, we can find a lot of very cheap goods, of course, we will not simply believe that these low-priced goods really just as the channel shortened by Ma Yun, consumers are worried about the quality of goods but it is difficult to judge the real and fake,

Even the famous shop is not good where to go, search for "lemon green tea" or any one Taobao shop to try, how many shops alongside the famous shop signs flooded in search results, the cause of this phenomenon is what?

Does it mean that operators deny the value created or owned by the whole effort of famous, famous brand and famous shop? Forced businesses can only use Low-cost to please consumers, such a concept does not change, so endless the Shanzhai site, products will make network business famous, famous brand, famous shop road is difficult to do, this is unfair to consumers, the channel business is also unfair