Network business on behalf of the operation of a huge gap in the growth of the annual leap

Network business on behalf of the operation of rapid development but the gap is still very large. CFP Map

How to promote shop, decorate shop, attract customers? These are the troubles of the traditional enterprises that have just set foot in electronic commerce. With the development of electronic commerce and the current industrial situation in Guangdong is mainly export-oriented, lack of domestic channels, E-commerce has become the way out of these traditional enterprises, but this transformation will also face the lack of resources, technical support and experience and other issues. Because of this, for the brand to provide all e-commerce sales of business on behalf of the operation Services, began to Baife annual rapid expansion. At present, e-commerce service market is developing rapidly, and the rise of this new type of electronic commerce mode has also provided convenience for traditional enterprises to enter electronic commerce. But even if the rapid development, can not meet the demand for operating business, the gap is still very large.

E-commerce on behalf of the operation of an annual leap in growth

Recently, the cat released data shows that since September last year, the number of days of CAT scheduled operating service providers from 100 to 300. Through to the online shopping mall merchants to provide online shop on behalf of the operation of services, business to the annual Baife speed of rapid expansion. To this industry leader in Shanghai Bao Zun as an example, its cat in the days of the operation of the shop up to 64, last year's sales of about 1.5 billion yuan, more than 1th sales of the rookie of the same period, involving apparel, home appliances, cosmetics, mother and child, automobiles and other industries. On behalf of operating services has become a new type of E-commerce model.

As an ordinary consumer, what you do not know is that when you are shopping at a mall such as a cat or a cool day C 2C, it is not the employees of these companies who provide you with the consulting services and the orders, but the "electric dealers" who, on behalf of the operators, can provide all the services except the goods, such as shop decoration, Product photography, marketing promotion, customer service orders, shop day-to-day operations, logistics systems, data analysis and a series of outsourced services.

So far, the reporter found that the generation of operators are divided into two, one is to cool days as the representative of the mall to provide on behalf of the operation of the service, it is understood that the current network of dealers can provide for brands in addition to customer service and shipping all services. The other is a dedicated service provider. This service provider, in the category according to the scope of business into the overall pallet service providers, store on behalf of operators, through-train extension service providers, photo design service providers, it software service providers and training advisory service providers, for high-quality service providers, in its shop support policies, training, marketing and other aspects of the promotion activities enjoy more priority and so on. According to statistics, the Cat Mall has nearly 300 companies to operate service providers stationed. Reporter recently learned from the Guangdong Provincial Network Merchants Association, currently stationed on behalf of the association's operating service providers have nearly 50%.

10%-40% of sales on behalf of operating Service Commission

This industry's fees, generally have two models, one is based on commission commissions, one is the direct charge for services. However, the service provider market is in short supply big electric business service provider pick brand business phenomenon is more common, such as just test water on behalf of the operation of the cool Day Mall, in the provision of services will be a certain screening, the first batch of operators selected for the operation of the store are well-known brand owners, manufacturers or agents. Industry insiders revealed that the current business service provider's profit model for commission, service fees, such as water inverted mode, commission ratio ranging from 10% to 40%.

Le cool days related responsible person said, as a new mode of service, it has its unique existence value, and it can be applied to a wide range, whether it is due to the rapid development of the business of the shortage of shop operators, or just involved in the field of electrical business operations lack of experience. Especially based on the current situation of many of China's network operators have just been transformed from the traditional industry, the entire industry's operating capacity is uneven, the development of the electric business is not yet mature and balanced, on behalf of operating services can be filled to a certain extent blank. On behalf of the operation of the business, more suitable for the three categories of enterprises, foreign brands, traditional enterprises (domestic offline brand) and the transformation from the factory brand Amoy. And these enterprises increasingly enhanced awareness of e-commerce, making the operation of the business hot, and in short supply. According to the data from Alibaba, 86.5% of the days of cat businesses have some or all of the business outsourcing to the service provider's idea, and the actual generation of shops less than the total number of cat shops 2%. A few days ago, the Guangdong Provincial Network Business Congress, the day to participate in the enterprise 50% of the traditional enterprises. Visible, on behalf of operating service provider's gap is very large.