Network Community Marketing income rising investment value appears

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Sing (Comsenz) and Eric Consulting (IResearch), "webmaster" club jointly launched the "2010 China Network Community Research Report" will be released recently. The survey shows that during the period from 2008 to 2010, the revenue of Chinese network community continued to warm, and the investment value of the network community was further revealed.

According to the research data, in 2010, the proportion of Chinese network communities below 1000 yuan (including those without income) decreased by 5.3 and 9.9% respectively in the 2009 and 2008, meanwhile, the net community proportion of the revenue scale in the various intervals of 1000 yuan was increased in different amplitude.

At the same time, this data also reflects, along with the development of electronic commerce, stationmaster tendency advertisement type has to the alliance type advertisement shift trend. CPA, CPS Advertising Alliance, Traffic Union and Software Alliance ads and other forms of alliance advertising, based on the operation of simple, pay-per-pay billing model, the majority of small and medium-sized webmaster has been universally recognized.

It is understood that this investigation focused on the analysis and study of the current Chinese Internet community in the development of some new situations and hot issues, for the development of the Internet community to provide data support and theoretical basis. Online survey from the beginning of July 24 to September 5 end, the collection of Community netizens sample number of 5,929, Community operators sample number of 3,551. The survey results "2010 China Network Community Research Report" will provide detailed data support and direction guidance for the latest development and application of the network Community market.