Network Crisis PR experience talk about facing bad competition

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After more than 10 years of ups and downs in China's internet, China's internet users have more than 300 million, China's network of enterprises have tens of millions of, the Internet in the company to bring new marketing ideas, but also at the same time facing the threat from the Internet, the Internet and any new things, with a sharp dual-sided, Like a double-edged sword, not only in the crisis to help companies tide over the difficulties, but also to enable enterprises in a harmonious situation, an instant collapse, this is the power of the Internet. What do you do when your business encounters a crisis of trust on the internet, and what happens when one of your competitors attacks you maliciously on the Internet and damages your business's credibility? More and more enterprises in the use of the Internet to promote products at the same time, also suffered from the crisis incident, enterprises can not escape, can only face their opponents, Develop network crisis PR.

Since the internet entered China, its shape has been the most localized, China's Internet has its special cultural form, which is closely related to China's national conditions, the emergence of network crisis PR is the best proof, enterprises encounter network crisis, divided into different situations, the most common situation is the competition of enterprises in order to suppress you, On various platforms on the Internet, maliciously publishing some defamatory information about your business, when your customers see this information, they will distrust your business, directly affect sales, and the worst impact on corporate branding is ongoing, and some companies do not know how to handle these negative information I had to swallow my words and even finally went bankrupt, which reminds me of the President of the Institute of Network Marketing, the founder of the University of Yili, today's enterprises, if they can not rely on the internet to grow and develop, will be defeated by the Internet. This shows that, in the Internet age, any enterprise is inevitable to become an object of attack, so to solve this crisis, we must understand some of the rules of the Internet and problem-solving skills, I have done in an educational institution to promote the network, just in time to catch a crisis in public relations, this experience has given me a lot of experience, but also have some ideas.

At that time, a competitor of the company every day in Baidu Bar, classified information on the site posted some bad malicious information on our company, some information can even be said to be defamatory, take the Baidu bar, because the weight in the search engine is very high, popularity has a very prosperous, so, When we search our company's brand words, the negative information in the paste will be exposed. This problem has plagued me for a long time, using a variety of promotional methods, or no avail, but under, I went to ask Yi Ma guest Network Marketing college teachers, in fact, Baidu Bar in the corporate negative information can be deleted, as long as the normal procedures to go. The general procedure for the deletion of the post is to prepare a copy of the business certificate, and stamped with the company's official seal; second, the guarantee letter and seal, the guarantee letter is to ensure that the enterprise to delete the behavior and the consequences of full responsibility; Third, authorization, authorization is the company to go to Baidu to delete the post of the employee's authorization certificate and stamped; Finally, That is, the most important thing is to use Word documents to copy the links of negative information, the malicious replies in each post are copied, and then stamped with the official seal. After these things are ready, basically you can successfully delete the post. Of course, if you can apply to stick bar is the best, but now apply for the right to the main requirements of the high, and finally, I follow the network Marketing college teacher said to do, and finally paste the negative information are deleted.

In fact, the Internet competition and traditional competition is the same, also filled with a lot of bad competition, which is the inevitable development of any thing in the situation, the only way is to face the challenge, as much as possible contact with a number of website operators, the importance of networking, in dealing with public relations crisis, often play a very important role, My own experience is an example, at that time without the guidance of the teachers of Yili, may not be able to solve the company's problems.