Network data analysis of hospital and training industry you can't just look at the bounce rate.

Source: Internet
Author: User

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Bounce Rate (Bounce Rate) is a key indicator of website data analysis, site bounce rate directly reflects the overall quality of a site, jump out of the high rate of the site can check these aspects, such as whether the site structure classification is clear, page content and the topic matching, relevance page links do good , the navigation is reasonable, the foreground page is beautiful, the server speed, as well as the customer intent of the excavation, these indicators do well, the site's bounce rate will be greatly reduced.

But then again, the site's bounce rate although it is our traditional measure of the quality of the site's key indicators, but with the development of the Internet, the site itself with the development of the Internet and changes, from the maturity of E-commerce, corporate web site from information to marketing Xing's transformation, We find that the once-hard indicator of the site's bounce rate is not generally used to measure all sites.

Take now Network marketing very hot industry hospital medical, education and training website, the purpose of the site is to guide more customers to consult, some do a more professional site for different customer classification set up a topic page (landingpage) to improve the site page targeted and conversion rate.

This time when a customer has some aspect of the demand search XXX keyword into one of our landingpage, feel the introduction of the page in line with their needs, so he did not click on other pages to understand, But the direct click of the Landingpage Advisory button and our network customer service staff for a dialogue, so that the successful completion of a network marketing the whole process, but because we generally use online consulting tools are third-party purchase, such as Web site business, live800, 53 customer service, music language, TQ negotiate pass, click after consultation, pop-up is the online consultation page URL, this URL belongs to the outbound link, statistical tools will be considered to jump out, like such a successful marketing process, and finally be mistaken statistics for our future data analysis will cause great obstacles, So we are in the analysis of network data in accordance with the nature of their own site to the correct view of the jump rate, can not blindly only use the bounce rate to measure the good and bad of their site.

So this situation can not be solved, the answer is yes, such as Google Analytics (Google statistics) of the virtual page can solve the problem, he can be described in the case of the outside of the site URL to a Google Analytics can be identified in the site URL, As a result of the site within the URL to statistics, write so much today, about Google Analytics (Google statistics) virtual page after the specific operation I will write to the blog.

Thank you for my blog Yubo Network Marketing analysis of concern, the first address of this article http://www.internetmarketinganalysis.org/post/analytics_BounceRate.html, reprint please keep!

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