Network distribution are you ready?

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These days, constantly have to do business friends said to me, ready to open up network distribution channels to make up for the shortcomings of traditional channels, while maintaining a high degree of competitiveness. But when I asked them how they were going to do network distribution, they were at a loss and Gu.

In fact, I can understand their loss. Because they are not as familiar to the web as we are to network distribution. Although in the traditional channel construction above, they are familiar with this way. But, in the network distribution channel construction, they are confusing. As for how to build their own distribution sites, how to develop marketing rules, how to determine the level of agents, how to provide cash registers and so on, they have never been contacted, and never imagined.

A friend said, this is very simple, go to university to recruit a group of e-commerce students, let them to form their own network channels. But is such a channel reliable? What's the experience of the college students who just walked out of the campus? And don't say that, even if these college students have such a capability. But how much time does such a process take? How much time and effort does such a process take? For a business, I think at least there should be a cost accounting it? One months of good things, you do three months. The other 10,000 dollars can do well, you 100,000 yuan to do well. Well, you've lost at the starting line.

If you are ready, you can do it freely. So how do you prepare for it? I think, for most enterprises, if you want to establish their own network distribution channels, the quickest and most successful way is to professional e-commerce solutions to seek help. I have a home to do friends, agents of several brands. He was very well built in the traditional channels. However, several powerful rivals have already distributed network distribution and market share is lost. In response to competition, he also decided to open up network distribution channels. The problem is that if you start your own layout now, it will be much later than your opponents and will take more time and energy.

He consulted me on such a situation. As a friend, in fact, can only give a reference. However, I know that the leading E-commerce service provider Shopex launched its own business-to-business products "Distribution King", should be considered options. Because, Shopex after many years of accumulation, has a wealth of e-commerce experience, and currently has 450,000 users, and the number of 1500 daily growth, visible shopex is trustworthy. Of course, according to my understanding of the situation, "Distribution King" This product is very good.

Because, the current domestic do e-commerce more for the business. But many companies want to build their own business-to-business platforms and distribute their products. From the current point of view, enterprises to do business-to-business more for the chain enterprise, the formation of internal business-to-business mode. However, for the external business-to-business model, many enterprises can only use the Third-party platform. So, this kind of demand, has promoted like "The distribution King" such product production. Why is internal business-to-business different from external business-to-business? Imagine, internal business-to-business more for authorized dealers, channel belongs to traditional channel, marketing policy, etc. for traditional mode, settlement also take the traditional way, this and network distribution has a certain distance.

and network distribution, need to find agents through the network, and then take another set of marketing policies. Of course, there are network payments and so on, and internal business-to-business is a big difference from external business-to-business. Like "Distribution King" on the payment of cooperation with the third party, it is very good to solve the enterprise to establish business-to-business distribution site difficulties. And, "Distribution King" only need to download the installation can use the mature mode, very simple and convenient. But for the enterprise, can reduce the construction station cost, also can compress the construction station time.

In a word, network distribution is good, but if the enterprise is not prepared enough, blindly enter the words, it will outweigh the gains. Therefore, in order to establish network distribution channels of enterprises, only good enough preparation to achieve the final victory.