Network domain Lu Peng: Large companies gather small and medium-sized companies will be more competitive

This year, Shanghai China JOY, the new book "Nine Circles" by the industry and the player's high attention.　　Network Domain Computer Network Co., Ltd. was established in 1997 in Shenzhen, so far, the domain has developed "Huaxia ol", "Hero Island ol" and other works. It is reported that this April, the domestic well-known internet company Tencent (00700.HK) to more than 150 million yuan, the acquisition of game developers Shenzhen net domain remaining 40% of the shares. Tencent said in a statement that Tencent had a 100% per cent stake in the net after the deal was completed. According to the analysis, the domain is Tencent in 2005 in order to enter the large multiplayer role playing game (MMORPG) market and the primary layout.　　After this year's joy, the reporter interviewed Lu Peng, deputy general manager of the network.　　Reporter: China press and publication General Administration Ko Xiaowei in last year China game industry annual meeting said "Tencent lets the person and the formidable", the net domain achieves this scale now, why chooses to join Tencent? Lu Peng: When the plan to join Tencent, in fact, our size is still possible, but we want to do a long-term boutique route, so we are very clear to see their own: Short board operations relatively weak in research and development. Before, we and Tencent joint operation "QQ Huaxia" found a cooperation opportunity.　　This is equivalent to: if we do alone, is to make their own cake to eat, but with Tencent, that is to make the cake bigger, although still have to and Tencent points, but get more cakes.　　Reporter: Shenzhen network domain and Tencent Other studios have no difference?　　Lu Peng: I think the difference is not big, relatively more than before, we can get more in the technology, market and other resources to share.　　Reporter: For now "Chinese game market more and more ' oligarch ' trend", you should have more keen feelings. Lu Peng: Yes, after the early market development, the current market environment, operating costs, risks are different from the previous years, I think the large companies around the small and medium-sized companies do have a more obvious competitive advantage, but with '　　Oligopoly ' I am afraid a bit improper, small and medium-sized game companies, as long as the product has its own characteristics, the same have their own survival and development space. Reporter: Will China's online games industry appear "oligarch"?　　Players are concerned about the emergence of oligarchs, the corresponding "monopoly" will appear, and "monopoly" is often reminiscent of "high price" or "Overlord clause", which may hurt the interests of the players.　　Lu Peng: Oh, now the development of China's gaming industry is far from this anxious state.　　Reporter: It seems that you see this trend is more than derogatory, can you speak specifically about your understanding? Lu Peng: Too many small and medium-sized companies in the same quality product development, this is a waste of talent, but also a waste of time, players on the game industry confidence and expectations of the overdraft. If the game industry into the major group operation into the mainstream mode of the stage, then from the industrial point of view, will be more conducive to the optimization of product structure and talent structure, more effectively improve research and development efficiency and product quality, so that the industry more orderly, while wideBig players can finally benefit from it. Reporter: Is it possible to enter the domain of Web game or mobile game development?　　Some manufacturers think this is a waste of high-tech resources, what do you think? Lu Peng: I do not think so, large MMORPG and web game can be complementary, the former development time, such as two years ago when the large MMORPG, to 2 years after the development of basic molding, not necessarily adapt to the current player needs, this is a big risk. And the web game development cycle short, the market hot grasp timely, perfect research and development product line, response to market demand are very helpful, it is like eating a big meal at the same time also have a homely dish, to meet the needs of different players.　　As a game development enterprise, to meet the needs of the players is our survival and development of the foundation, but also our opportunity.　　Reporter: That domain will have plans to develop such as I pad, such as multiple terminal platform product line? Lu Peng: I think in the future the proportion of heavy viscous players will be less and more, more and more players like to play games, but can not afford the whole time, fragmentation time will be more. Meeting the needs of these players will bring us new opportunities.　　So this market is bound to be promising, it may also become one of our future research and development direction.　　Reporter: Thank you for your acceptance of our interview.　　Lu Peng: Thank you, also hope that more players can experience our "Nine Realms" and "Ray of Light", we create quality games for players will not let everyone disappointed, hope that more people pay attention to our game, and we join hands in common development. (Edit Zhang Xing)