Network education website Operation Promotion faces the Lost

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According to the data obtained from the Internet center, the key indicators of the network education sites in China in the 2009 showed significant growth trend. The most comprehensive increase in the site type. Whether direct visitor size or a single visitor's interest, have a more obvious improvement, including education-related forums, education sites within one day of the overall visitor size has reached more than 32 million, this number has exceeded the total number of Chinese netizens one-tenth. Education sites have become an important force in China's Internet field. It is well known that the global economic crisis has been under way since 08. And the trend of the education site of the contrarian growth gives us a clear revelation, the Internet continues to rely on the concrete application of visible.

But the huge market demand and entry conditions are relatively low to bring me is a lot of educational sites springing up, from the national major stations to the local station basically all-inclusive, is only one of the tutor this has reached a very scary number, just in Baidu search "tutor" this keyword has 95, More than 300,000 and one of the home to do the bidding on the 17, can be seen in the competition is how fierce, at the same time, the small number of local private tutoring network is also a lot of free use of place names and the composition of the key words have been many hit results. But the real brand is not a few, access to the majority of consumers recognized brand is not, the final result is that consumers do not know how to choose, after a comparison of the final choice of more traditional tutoring service center. The most important advantage of the analysis of education is the implementation of web-based education, I remember that there was a long distance education program, but now with the development of the network rely on satellite transmission of distance education seems to find a new development trend, and foreign network education has developed quite mature. Although there are many online distance education in China, but most of them do not scale.

According to the data analysis from the Internet center, the main bottleneck of network education is that people have not enough cognition to the network education, and the present technical defect is difficult to produce the platform which accords with the large-scale operation of the market. To tutor industry as an example, 85% of the site are published teacher and student demand information, students appointment teachers online door-to-door service, the platform to charge intermediary fees or information costs profit; 10% of the use of information platform for the combination of distance education software to achieve network teaching; 3% Using information platform and other chat system to achieve the network teaching; 2% of other methods. In the face of huge market demand, but not fully tap the real demand for products, so development can only be shackles in the initial stage, not fully developed. Therefore, the education of the Web site in the operation also appears to be heavy fog.

Because as an educational platform, the user is the teacher and students, but the real pay for it is the parents, directly but the user does not have to pay for it, and even many times as a direct user of the platform will not have much interest, so it is very difficult to operate such a platform. The operating mode of the platform is generally to serve the users well and charge some fees as a profit. and educational platform as a mode of third party operation, not only to serve good teachers but also to serve the students still have to let the buyers rest assured that it is really difficult to do. SNS Web site in operation has been considered a profit model is not clear, in fact, children and primary and secondary school sites to promote the operation is also more contradictory, like the Moore Manor users are young children, but the real pay is the parents, education, such as the site, perhaps in the parents side of a good pass a little, For students there is no Moore manor that kind of entertainment, and even often use the platform or passive. Because the platform to function as the main development of the distance education implementation tools for students appear and blunt, and all the superfluous part is limited to the teaching function. Even if they are developed into cartoon software according to the psychology of students, they cannot attract students like Moore Manor. So the particularity of the website user also decided, education class website to find out must overcome these problems.

When researching this type of Web site, there is a website that needs to be mentioned here. This site is called "Dream School", is Shenzhen Booz Network Technology Co., Ltd., a distance education platform website. The site uses Flash to develop a new virtual community, each user can set a cartoon image in the community, and also designed costumes, room layout, friends, educational games and other entertainment systems, tightly grasp the children's interest. At the same time also developed a strong teacher teaching system, from preparing lessons, review, lectures and even lectures can also be divided into "one-to-one" and "One-to-many" classes. The most prominent feature is that the platform of all teaching is carried out in the virtual community, students will not face the blunt software interface, but seems to play the game. In the face of parents, the platform to provide a minute time, teaching evaluation system, but also opened up a parental learning supervision system, so that parents put down their hearts. In the face of the teacher to give independent pricing rights, after deducting system fees to obtain all the student consumption amount, and even opened a recommendation system, as long as the recommendation of students to join, you can get 20% of the student consumption as a bonus, a great tutor to move into the network teaching momentum. The specific people can own experience, personally feel just this new change is enough to give the current education of the development of Web sites to open up a new model-entertainment learning!

Author: Dream Academy (www.classroomol.com) original, reprint please retain this copyright information, thank you for your cooperation.