Network entrepreneurship: Business can not be separated from marketing science

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Network, has become an important noun, appears in our life, now many young people are dealing with the network every day, they through the network of shopping Taobao, information acquisition, making friends and so on, at the same time, "network entrepreneurship" The word is more and more appear in our vision.

Network entrepreneurship in many young people now seems quite convenient, with less cost, quick results, low threshold, so many people herd, large and small sites springing up in endlessly. Then the network business is not just a simple set up site, he and the real world of products, but also need relevant marketing knowledge, then in many people think that network marketing is just a simple ranking, technology, art and other aspects, marketing how to do it? This explains the concept of "4P" in marketing.

Website in many people's eyes is simply exist on the network, and the traditional marketing of 4P not much relationship, what is 4P? products, prices, channels, promotions. We analyze how the website through 4P to do marketing.

One: Product

Products are the most basic of the existence of marketing, there is no product sales, and the site is the hands of our webmaster products, how to do a good product planning, to meet the needs of society, this is a very important issue. Therefore, our webmaster often think how to make the site look beautiful, how to improve the speed of web site access; Logo How to design ... And so on, in fact, this is what we are packaging this "product", just in practice, other people packaging products may be a bottle of beverages, a book, and our product is the entire site.

Two: Price

Do the Web site we are ultimately to achieve profitability, in the product station community station more and more attention today, product pricing is an important aspect, on our website, the price of the products sold? Can you bring convenience to customers? Do you save customer costs? These are included in the price chain of the product sales website. And there are many community sites and so on, their website advertising bit price? Can this price match the desired effect? These are the prices in the site's embodiment.

Third: Promotion

Online promotions for many products are now often the biggest rivals in real-world sales. Many products for a variety of purposes or for the development of network sales needs, often on the internet to carry out a very low discount promotions, achieved a very good effect, many webmaster also often through a variety of promotional activities to sell site products and advertising, have reached the desired goal.

IV: Channels

The website is the product sale and the promotion new channel, at the same time the website itself also through the various channels propaganda, the website appearance, has made up many virtual goods channel not unimpeded insufficiency, as well as the website itself also through various channels, like BD advertisement, GG advertisement and so on propaganda oneself, seeks the customer.

Therefore, the Web site is only a means to develop the interests of the development of the site is the purpose, and our own knowledge accumulation can make us good through the site to earn profits.

The original source: National Agricultural Personnel Network Original website: http://www.nzrcw.com/LookNews/Article-264.html

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