Network game is to lightweight or heavy

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There are some contradictions in the online gaming industry, such as hand and page tour is considered to be the mainstream of online games, but the client online game manufacturers have no sign of decline in profits, even the first front client for the manufacturers to contribute to the profit is still increasing. For example, once large-scale online games manufacturers claimed to occupy their own market share, but today, the development of leisure online games stalled, and large-scale online games to develop step-by-step, the way. Another example, from the product, the dance troupe, running Kart once able to match the World of Warcraft, but today the player is still the mouth of the dragon, Tianlong Eight, the journey, seven-male hegemony. But the carrier from the client into a Web page. Even by virtue of "looking for your sister" "I am MT" such a successful game of the Games company, also put a lot of cash into the development of online games.

The question is: is the net game to be lightweight or heavy?

The drawbacks of casual chess game lightweight

One of the drawbacks: low success rate. Although today we see a lot of leisure games success, such as looking for your sister, Angry Birds, but compared to a large number of small online games vendors, such a success probability is still very low. In China alone, 2013 so far, to get and find your sister as successful game no more than five, is not expected to exceed 10 a year, and China has nearly 500 game manufacturers. It can be seen that some people predict online games success rate of less than 2% of data, and not exaggerated.

The disadvantage of the second: Pay rate is low. In point card mode, each player is a paid user. In the age of props, 10 registered players, five or so are paid. But 100 casual gamers, probably only one or two are paid. The rest of the 98 players are lost, and the two paid users, loyalty is still not large online game players loyal. This forces casual game operators to constantly lose players, and constantly to pull new players, nausea cycle.

The disadvantage of the third: easy to be cottage. Casual games because of simple design, simple play, simple operation, so very easy to be cottage. Beijing handheld New Town in the past 8 years, a large number of products have been small manufacturers Shanzhai, including the company's own research and development of Texas poker, bucket landlords and other popular games, once the number of players over million, Shanzhai products immediately appear. This is because of the casual game itself product attributes, on the other hand, because of China's imperfect copyright protection.

How to overcome the three main drawbacks of casual games, how to repair the degree is to determine whether the leisure game is the key to success.

Be sure to innovate. Casual games may be replicated, the first innovation may linger, but if not innovation, must be death. First, product innovation, the need for innovative players like casual game products. The second is the market innovation, the net swims the enterprise needs to lay out the new market.

Be sure to network. Now a lot of casual games is actually a stand-alone game mode, even the network of casual games, the most is only two people against this simple model. The deep network of leisure games refers to the integration of the game into the social, communication, sharing, creating a series of functions. Leisure game networking can at least reduce the loss of players, to maintain the loyalty of the game, so casual games need to form an acquaintance circle, so that the players to establish a closer relationship.

Through at least one point: casual games can also be a heavy win.

This article by the Shenzhen website Construction company Square Dimensional Network http://www.szfangwei.cn/original, reprint please indicate the source, Fangwi network, the most understand the Internet.