Network game Overlord term end: Internet State action

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Code of Action--"virtual economy Sunshine"

Internet National Action

Stolen number of frequent, plug-in rampant, no reason "seal", no refunds and other problems continue to the online games industry, after a decade of "barbaric growth", is about to end the chaotic era.

June 22, 2010, the Ministry of Culture officially promulgated the "Network game Management Interim measures" (hereinafter referred to as the "method"), the first systematic online game entertainment content, market subjects, business activities, operating behavior and legal liability to make clear provisions.

This is not an isolated case. In the past one months, the relevant departments frequently issued various regulations to strengthen the regulation of the Internet supervision: the general Administration of Industry and Commerce of the "Network Commodity transactions and related services management interim measures", the People's Bank issued the "Non-financial institutions payment Services management measures" and SARFT issued the "Internet TV content Service Management code" Internet TV integrated Business Management Code of two major documents.

All kinds of indications are that the online economic behavior is being valued and recognized by relevant departments. The state's regulation of the internet is tightening. In the electronic commerce (electric Business Channel), the Network game development 10 years, "the fictitious economy Sunlight" became this "the National action" the Code name.

Vulnerable player Benefits

According to Analysys International data, the 1th quarter of 2010, China's online game market revenue scale of 7.819 billion yuan, the main impetus for the first echelon of manufacturers: Tencent, Shanda, and other manufacturers. Analysys International analysis that China's online game market products oversupply, homogeneity of serious, resulting in market growth slowed to the lowest point in recent years.

In the past 10, online gaming companies have grown savagely, with margins as high as 80% or 90%. However, too fast growth behind is that the moral bottom line and windfall profits are always tortured, can not be caused by too much gray zone.

Wanton issue of virtual currency, the use of online games to engage in disguised gambling and gambling profits; have the absolute right to suspend, terminate or delete the user account, can be arbitrarily exercised including the seal number, confiscated props and even prohibit certain functions such as "Stop Right", the possession of the user has not used the deposit of funds and not "transfer" or even "stop" to be returned.

For harm to the user's behavior, Rainstorm Entertainment CEO Zhu Wilian said, can be listed hundreds of: small to tamper with the content of the game, such as a red knife, without the user's consent to change to blue; Big to the game suddenly stop operation, but not return the user's deposit funds.

On the April 28, 2009, thousands of players were affected by the sudden cessation of service at the "Mop seven" of the mop's web game. Mop said the balance in the paid player account would be credited to another game in the company, and no player who disagreed would be able to return the balance.

January 2010, "Blood legend" of a Hebei player and other players PK won the trophy-a need for game equipment "Resurrection Ring", the result of the game operators grand to steal the proceeds of others forcibly withdrawn.

The reason is based on the user to enter the game signed by the End User License Agreement: Users of the Grand game manager of the inquiry should be clarified, otherwise Shanda company has the right to terminate the use of online games users. Shanda Company discovers the illegal or suspicious behavior, has the right to notify the judicial or competent authority at any time, and has the right to report the basic information and the behavior of the user to the organ for investigation, and the inconvenience or distress caused by the user shall not request any damages or compensation to the Royal network.

Such cases have become more and more, in fact, because the "seal" of the dispute has been the biggest gap between players and game operators. Due to the lack of regulations, "disorderly seal" phenomenon is difficult to eliminate. The introduction of the "approach" is expected to make a difference.

The era of "overlord clause" ended

Just a year ago, in June, Ministry of Culture, the Ministry of Commerce promulgated the "on the strengthening of virtual money management Network Game Notice" (hereinafter referred to as "notice"), the notice to stop the game in the "Open box" function, the total amount of virtual currency issued on a quarterly basis, and the issuance of enterprises prohibit foreign payment operations. These measures have significantly reduced revenue and profit margins for many gaming companies.

However, this for the lucrative online gaming industry end "barbaric growth" is still far from enough, if regulators want to achieve more effective and lasting management of the online games industry, there will be more forceful measures to be introduced.

"This is the introduction of departmental regulations, the status second only to the law, more effective than the notice," the content is more comprehensive than "notice", can be called as the "Basic Law" of the online games industry. "A senior personage of the net swims industry says.

As the first department of our country, which is specialized in the management and regulation of online games, the scheme will be formally implemented on August 1. In addition to further emphasis on the virtual currency regulatory requirements, its content more focused on the protection of the legitimate rights and interests of users, in particular, the State Council will be responsible for the cultural administration of the establishment of the "Network Game service format agreement must be", is expected to eliminate the existence in the online games industry for many years

In accordance with the provisions of article 26th of the measures, the termination of operations or the number of seals shall be communicated in advance and the reasons stated. At the same time, if the legitimate rights and interests of game users have been damaged or disputes, operators must not refuse to take evidence for real-name users. If not resolved, the user can apply for litigation or directly to the people's Court for public prosecution, the court must accept, the player can also tell operators to refuse to provide evidence, and then to inform the damage of the interests of the facts.

The above mentioned online games industry veteran Personage pointed out, in the concrete management means, "the method" is through "the card Tight" on-line payment link, the indirect management illegal net swims the operation, the request may not for the illegal net swims to provide the on-line payment. Otherwise, the culture Administrative department or the Comprehensive Law enforcement agency of Cultural market shall inform the relevant departments to deal with them according to law.

It can be seen that the "method" in the emphasis on better protection of the player's rights and interests, the first is explicitly recognized in the game of the property properties of virtual props. As in real society, private property can not be violated, the network economy to the sunshine must also protect the user's account number and the security of virtual props. It also means that the authorities have explicitly acknowledged the legality of virtual currency transactions.

The path of sunshine

The internet world of E-commerce, video industry and online games similar, can be very orderly, can also be very dark. If there is no supervision, E-commerce sellers, online games operators and so on may become above all God.

Lubberg, an Internet analyst, said the state authorities had realised that the Internet was becoming more and more popular, recognizing and valuing the enormous role of the Internet in the social economy, and must make it "sunny".

A careful reading of a series of regulatory measures issued by the country's relevant ministries will reveal a number of similar management paths. The first is to clear the threshold for market access. In order to carry out the related business, we must win all kinds of "license" and "licence". such as: Online games operators registered capital of not less than 10 million yuan, non-financial organizations to pay business in the province or the country to apply for the business of the minimum registered capital of 30 million yuan and 100 million yuan, the main investors should be profitable for two consecutive years.

"On the Internet, no one knows you're a dog. "This remark will also be overturned. Looking at several recent laws and regulations, almost all have the real-name system requirements, network game accounts through the real name of valid ID card registration and transactions, the regulation of the online shop is also required to register the real name, rather than the financial institutions of the payment business, but also through the preservation of transaction records, etc.

The above online gaming industry veteran Personage said, the shop stipulation, the request merchant's format contract may not infringe the user's rights and interests. Online games are also proposed to introduce a standardized format of the online game contract terms. This means that the state is very determined to regulate the Internet and to change the chaos of previous contracts.

For shop sellers, online gaming operators of the regulation, a number of regulatory policies, almost all effectively grasp the payment platform or trading platform this key point. For example, payment enterprises prohibit the Internet games industry for illegal enterprises to provide access services, and E-commerce, platform operators must also be on its platform for each shop to carry out supervision duties, if the information disclosure problems, the platform will assume responsibility.

Reporter observation

The progress of the Internet

As the new things of the Internet, in how to standardize the management of the problem, has gone a lot of detours.

Previously, due to spam sites (even pornographic sites) borrowed CN domain name throughout the Internet, Internet Information Center (CNNIC) expressly prohibit the new registered CN domain name, which led to the rectification under the high pressure netizens blame and blame.

2008 Beijing issued "Shop new rules", mandatory requirements for individual shop must handle business license, this provision was also shelled, and ultimately because it does not have the actual operation and nothing.

In the near future, SARFT has stipulated in internet television that the terminal manufacturer must cooperate with all the three "Internet TV integrated Business" licences of the CNTV, the Hundred-vision and the number of China, which makes the home appliance manufacturers, who have invested heavily in building content platforms and distribution systems, dissatisfied with the earlier, Eventually led the Electronic Video Association to give an intensely worded letter.

There are a number of similar examples. The traditional management ideas, administrative ideas to manage the Internet, will inevitably cause a strong rebound sound. With the management lessons of failure, the national authorities have realized that this is not a society you want to control, in the virtual world, must have the appropriate internet characteristics of the Tube law.

"China's previous regulation of the Internet has been more ideological. This time the relevant regulations, from the protection of national interests to protect the interests of the people, the interests of users to formulate policies, this is a great progress. "is looking for consulting president, Internet analyst Lubberg said.

In any field of intense competition, users are to be carefully cared for. In the Internet, the maintenance of user rights means an orderly, healthy virtual economy in the establishment.

The current regulation is mainly for the purpose of safeguarding the rights and interests of netizens and standardizing the fictitious economy, but it is not just a crackdown on the enterprises in the concrete way. For example, in the requirements of online gaming operators to provide evidence for users, the non-identity card binding users do not give evidence, and in the real name of the shop, there is no mandatory sellers must go to the relevant business sector registration.

Whether it is not mandatory tax, or reduce the scope of the carrier's evidence. Show a certain degree of management artistry.

Chen Xiaopeng, the co-founder of the consultants, said the policies had come too late. China's e-commerce, online games after 10 years of barbaric growth, has been to the stage of rational reconstruction. At the same time, foreign media that China is not good at the free flow of information on the Internet, the international community's accusations also prompted the relevant system at this point in the intensive introduction.

In addition to changing the "backwards" management measures and content, netizens are more looking forward to the various seemingly beautiful regulatory measures, how to effectively implement and implement.