Network Game "Superstar" is the grand Monopoly music industry seesaw

Music industry is grand next need monopoly industry grand to realize Disney Dream, must monopolize one of the entertainment industry market segments. Entertainment culture industry includes games, movies, television, novels, drama, music and other industries, in the online games and network novel layout success, the next is to monopolize the music industry.　　Because in the entertainment industry, music industry and network literature belong to the whole market is not small, more easily monopolized an industry. So, the grand acquisition of Friends of the century, not only to borrow shell listing, or 3G business advance layout.　　More is to step by step in tandem with their own "Web Disney" kingdom.　　Received the Hurray this hot potato, grand this half year's work should be the integration of friends, in the absence of the Chinese friends, Shanda in the music industry will not be rash.　　But, Grand can integrate good friends?　　　　The answer is obvious--no! Grand Integration not friends for Shanda, single from Hurray shell resources and accounts of cash, the grand acquisition is very cost-effective; and the most important is the Disney concept to do. But if the integration is not hurray, the Disney concept becomes a castle in the castles.　　Unfortunately, to grand current situation, the integration of the business of Huayi can only be helpless. Why so sure the integration is not good friends?　　Not because the team's management or business capacity is not strong enough, but the choice of operational thinking and business model. Generally speaking, the Grand Group of senior management team should be able to stabilize the integration route, because the water is too deep, so the result is destined to stabilize at the same time, will lose the opportunity.　　Just according to the original mode of thinking sewing, will be the friends of the death, and the big surgery will Hua Yougi die. Many people do not understand that the entertainment industry is not the same as other industries, is a bottom-up, tactical-driven strategy of the industry is to do multiplication mode rather than do the addition mode of the industry. Many SP transformation Entertainment failure, is committed to this "strategic, no tactical" error. Grand Chen Flyover's "box" dream of frustration, but also because the strategy is correct, and tactical failure. Therefore, if the new team in the past, according to the Top-down, strategic-driven tactical thinking to integrate hurray words, will lose no doubt!　　　　However, to thoroughly understand this short line of words, should be big enough and Hua friends in the next year to pay tuition.　　Grand must change thinking to integrate good friends. Hurray is an addition mode of the company, and the previous article said, only do multiplication mode of the company can have a good profit.　　So can the dispersed friends of the business line into a vertical spindle, variable addition for multiplication, changing the landscape of the Time Warner model of the portrait of the Disney model, is the biggest challenge to the grand. The essence of entertainment industry is monopoly, only monopoly will have profiteering. Because in China, channels are monopolized by telecom operators or television stations, "content is king" Entertainment companies must be strong enough to have the ability to negotiate with the channel. Hurray is one of the first SP companies to transform entertainment. In the acquisition of flying Music, Huayi Music, Kinshing, seed music and other record companies,Try to achieve a monopoly of 30% market share. But the unfortunate transition is at the wrong time for the entertainment industry to upgrade, and the music industry's focus has been upgraded to the brand (Idol artist) by the product (song copyright). So Hurray hurriedly set up a brokerage department, signed down Xiaolu and other stars, but too late. The music companies that were previously bought were mostly marginalized and burdened.　　All the business is a loose bomb, still did not change their own in the industrial chain of the weak position, still lack of channel right to speak. The right way to monopolize the entertainment industry is to build a core product and monopolize it, and then derive other business from the underlying product. To do vertical industrial chain, rather than horizontal industrial chain. To monopolize the entertainment content industry, we must build a "Mickey Mouse" from the market segment rather than the attack from all walks of life. In fact, the grand success is by virtue of the "legend" this tactic, and the success of today's strategy. And for today's Xinhua friends, so many lines of business, so many threads, how to pick out a can upgrade the strategy of a high level of tactics?　　is not a common person to touch. Comprehensive above, the current grand acquisition of Chinese friends, and through the Chinese friends to monopolize the music industry, it may be a doomed. So, Grand is not the monopoly of the music industry?　　Disney's dream cannot be realized without the right tactics. Network Game "Superstar" is a monopoly of the music industry, if you want to monopolize the music industry, Shanda actually has another killer, is the "Superstar" game. Shanda began testing its self-developed karaoke game this April, including a more advanced singer evaluation system.　　The blue superstar of Zhejiang TV's "I am the big judge" is the system of this game. Do not underestimate this game, promote effective words, can exceed the influence of super girls. This year, "Happy Girl" advertising sponsorship is more than billion, but the grand "superstar" game if the operation is successful, at least can produce a billion of of the energy. In China, an online game can support a listed company, such as Grand by "legend", nine cities rely on "Warcraft."　　And Hurray in the grand Monopoly music industry's territory, may not be compared to a "superstar" important. In fact, to monopolize the music industry is a relatively easy thing, especially to catch up with the current music industry upgrade, and the economic crisis so that the entire music industry, the situation is the most easy to copy bottom. Operate properly, a billion money can pry into the mainland music industry. The mainland pop music industry's plate is very small, the output value of about 10 billion a year, this figure is actually not as much as a year of Jiangsu and Zhejiang Township Enterprises output value. And music does not have a good profit model, disunity. and grand "Superstar" a game, can do to the music industry Mickle, because "Superstar" can become a large-scale talent show platform, not a super girl in a star-building platform.　　and online games have a strong stickiness and profit model, you can attract partners to sponsor, as well as and satellite TV talent show, and record companies to cooperate with artists follow-up packaging, to a grand strength, can pry the music industry. EntertainmentThe essence of music industry is monopoly, only monopoly can produce profiteering, only good business model. To realize Disney's great strategy, monopoly music industry is the only way. Then Shanda needs to be monopolized by one of the different segments of the entertainment industry, and ultimately to monopolize the entire entertainment industry, thus fulfilling Disney's dream.