Network integration Marketing to find new life for coating marketing

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"I know that at least half of the advertising costs are wasted, but the problem is I don't know which half." John Vonnamec This famous saying that many contemporary enterprise's helplessness. Search Engine Optimization I have to do, bidding rankings have to do, business-to-business platform, industry sites, blogs, forums and so on the network marketing methods I have tried, but the effect is not dead. This may be a lot of business owners now to network marketing expectations and the fact that a big difference. The half still does not know where.

In Guangzhou Cheng Mei do paint promotion, the Boss also attaches great importance to network marketing, optimization called me to do, the platform called me to talk, the industry site to understand. But I found that regardless of the platform industry or bidding, almost the same, in the country thousands of paint companies, tens of thousands of brands, we are passive. Customers occupy the initiative in a time of technological transition, information explosion and market change. The transformation of the product to the demand, the communication between the enterprise and the market becomes more and more important. Enterprises rely on a single passive marketing, to be in the vast sea of the crowd to accurately find their products have the demand for customers, become more and more difficult; At the same time, customers and consumers in the company or products in the forest to find their own satisfied with the goods is not easy.

In learning to promote the See 3 a green Paint network integration Marketing, feeling maybe this is our new paint.

Since 2009, 3 a environmental protection paint on the network is overwhelming, the introduction of network integration Marketing (also known as the whole case of network marketing), began to break the traditional thinking of paint marketing journey. 3 a green paint launched network integration marketing plan involves network news marketing, network activity marketing, network event marketing and network promotion, etc., widely used including network media, forums, blogs, mail, electronic publications, SMS and other network tools.

From the beginning of 2009, including 3 a green paint brand advertising, 3A "Excellent net" product advertisement and "3 a Green Star Contest", "3 A Charm Baby Contest", "3 a green Decoration Big lecture hall", "Thousand County million town Chong Fu big Action" and "the Paint Industry first network press conference" and other news events, At the same time, the network is filled with a variety of 3 a paint discussion, including "3 a green paint spokesperson Storm", "Environmental protection paint rankings Controversy", "3 a green paint occasion 29-year-old Mayor layout Hubei Market" and so on.

Around 3 a green paint of the whole environmental protection concept and pure home life proposition, at the same time, digging the main selling point of products and user value, in the first half of 2009, 3 a green paint promotion strategy has achieved certain results, including the promotion of brand awareness, the network on the exposure rate and mention rate, the promotion of terminal promotions, As well as the promotion of work, local distributors grow and develop. In the second half of the year, Dung Suming disclosed some information in advance, 3 a green paint is expected to implement a number of key marketing plans, the network marketing strategy to the depth, a high level of promotion, to achieve the ground sales and network to promote further effective combination, to help push 3 a green paint brand strength and the scale of the surplus on the steps.

Network Integrated Marketing Communication is the marketing idea and method that has been popular in the West since the last century 90 's. Compared with traditional marketing "product-centric", it emphasizes "customer-centric"; It emphasizes that marketing is communication, that is, to communicate with customers through multi-channel, and to establish brand relationship with customers. Simply put, is to integrate a variety of network marketing methods, and customer's objective needs for effective regular, to provide customers with the best one or more network marketing methods.

Network integration marketing is to target customer demand as the starting point, the integration of all aspects of network resources of enterprises low input, precision network marketing activities.

Write yourself are a little fuzzy, we hit the eggs!