Network Interactive marketing is the magic weapon to win

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According to Iresearch's data, 2006 China's collection marketing market scale across 6.5 billion, collecting ads reached 4.6 billion, compared with 2005 to 48% of the increase. Other, according to the Iadtracker collection advertisement surveillance product emerges, 2006 Chinese brand advertisers arrived at more than 3,800, compared with 2005 12%. The proportion of other collection ads in the overall advertising market size (for outdoor) is also increasing continuously.

Collection marketing to the emerging online fabricated market, real time to appreciate and grasp the online fabricated market consumer characteristics and consumer behavior patterns change, for enterprises in the online fabrication market marketing activities to provide reliable data analysis and marketing basis. On the other hand, collection of marketing activities on the Internet to achieve corporate policy, and the collection of traditional channels and the media do not have the strange characteristics: Information exchange freedom, open quietly, and the cost of information exchange is very low, information exchange channels are both direct and efficient, is to carry out marketing activities on the Internet, Must change the traditional marketing skills and style.

What we see is what others see. There is no price, and what the others do not see is what we see. --the winner of the treasure ", this sentence, let us know and the industry in the collection of marketing differentiation needs and severity. Collection for customers on the differences between the company's products and services brought about by the obedience and price of the fight has brought great convenience. In the collection marketing situation that the ascribed consumes the demand to be more and more, through the process is different, creates and the customer's ascribed demand conforms to the product characteristic and the affairs characteristic, is the advance obedience and the price key. Extra talent for extra pay. Differentiation brings features, which not only mean extraordinary differences, but also mean extra prices. In the planning process of collecting marketing plan, it is necessary to deeply appreciate the root of collecting marketing situation, especially the customer needs to Qijiang competitor's trend, and to create the product characteristics and characteristics which are designed to increase customer's price and obedience and to receive the customers. With the expansion of Internet influence, collection and marketing has become a focus of collection and marketing, in the search for embarrassment, the third generation of marketing tools to represent the network of people connected to the Internet, such as the interactive communication system, such as the interaction of the collection of marketing, the collection of marketing property changes. The essence of Web2.0 is to let your website interact with its network. This is the essence. The full site, we are concerned about the differences. The whole site is more of a corporate web site, what do they really need? They spend a lot of money on the search engine rankings, and he wants more people to see their website. They are looking forward to more this site is a platform for the announcement of information, what is more serious is that the site not only announced information can also keep their visitors to the site, and eventually become their policy customers, this is the real site owners want to do things.

From the planning of the site we divided it into several paces. The first step every website is willing to promote their own promotion. This department is very familiar with the masters of the matter, the Giants are doing this bidding rankings, search engine rankings, playing a variety of ads, is now advertising his ads, so that all the net to see his website. Is it the only thing that attracts the customer's eyeballs that the site owner really needs? Since to this enterprise's website to look, must be to the business has had the fun, we through the process what style, the visitor really retention? This is the enterprise's construction station Chuzhi. Non-theory is that large enterprises to achieve lower marketing costs, is still small and medium enterprises to achieve efficient marketing, instant communication is to help the Enterprise High Sales marketing tool. Online Customer Service tool is an interactive marketing of the best two-way communication similar tools. Users can automatically communicate with the website customer service, website customer service can also pay attention to the user's visit behavior, and automatically issue a call to hire, to help users to deal with hardship; customer-related online customer service system in reducing the cost of enterprises to do a good job in place, consumers and enterprises through the process of Internet online platform to communicate beauty is free; Also help enterprises find the intention of the client, to become latent customers for the full customer, to achieve efficient interactive marketing. On the other hand, customers and other online customer service systems have also contributed to the direct contact between the user and the manufacturer, the operator can quickly and conveniently visit the corporate website, which strengthens the relationship between users and manufacturers. Reduce the marketing cost, realize the high efficiency marketing becomes the enterprise most concerned question, especially to the small and medium enterprises with insufficient cash flow appear doubly urgent. Non-theory is that large enterprises to achieve lower marketing costs, is still small and medium enterprises to achieve efficient marketing, instant communication is to help the Enterprise High Sales marketing tool.