Network Intervention Marketing and creation

Imagine that your opinion will affect the direction of a documentary work, and your most concerned topic may become a documentary theme. The "2010 China Documentary Development Research Report" shows that through the Internet collection of views, is affecting the creation of documentaries, changes in the previous documentary "Elite Culture" of the presentation. In the near future, the network is likely to be more involved in documentary works. More people can use DV to make documentaries and publish through the Internet.　　The documentary is likely to develop into a record large and BBS "post" sketch coexist, become a common people's expression, in the micro-Bo era has become a personal record of a tool. The web site to watch documentaries, the scale of television premiere in 2010 China produced a total of 16 documentary films, into the hospital line showing 13. Compared to the 2009 19 domestic records of the film only 4 into the hospital line, domestic documentaries of the audience significantly expanded. Although the domestic documentary in quantity and quality of the annual progress, like the documentary more and more people, but how to push the documentary to the favorite audience, but has been plagued the industry. At present, only CCTV record channel, Shanghai documentary channel, such as less than 5 documentary channels. On the one hand, the platform is not much, on the other hand, domestic documentaries did not form a unified production standards, the ratings system has not been established.　　And through the theme of search and microblogging mutual attention, the internet has quietly "accurately delineated" the documentary interested audiences. Through the video site search and sharing, the past difficult to be traditional media positioning of the documentary "Minority" audience, has surfaced. and micro-Bo, Douban on the documentary group and the same city documentary observation group, such as also in the network aggregation, not only to share documentary information, but also formed an active circle. A website "Taipei Palace" and other documentaries, a year to obtain Baiyuvan on-demand rate, the average daily viewing time of about 52 minutes.　　And this view scale, already and the national dozens of documentary column one year domestic documentary film of the first volume flat. "The network helped the documentary industry a busy, let us see how big the market can be." "A documentary insider said that Sarft last year issued" on speeding up the development of documentary industry, a number of views ", restricting the import of documentary film broadcast time, hope that domestic documentaries can regain lost ground. Many places also began to launch a project, to engage in documentary channels. However, the documentary film industry is how big, what type and content is popular, but has only limited ratings data. A sample of thousands of people, only one or two watch documentaries, so the "calculated" ratings are not scientific. And the national 400 million netizens, a documentary million clicks, each time an average of 52 minutes, such data is the true. "The audience reflects, let domestic documentary people see Hope." "Cui's documentary" My Resistance to war, is currently on the CCTV record channel National satellite channel premiere, the ratings in the same subject-matter documentary. With such achievements, in addition to the reputation of Cui, can not be separated from the network preheating. At the end of last year, "My resistance to war" passed the countryWithin the well-known portal of the documentary channel broadcast, on-line only one months online to watch on the breakthrough tens of millions. After the success of the Water test network, 83 TV stations have purchased the copyright of "my anti-Japanese war".　　The network has aroused concern after the television station to buy the copyright broadcast commercial operation mode, began in the documentary Circle gradually popular. Grassroots documentary, horizontal view of the dialogue to complete the interactive use of the Internet, documentaries can not only be done after the completion of marketing, but also in the process of filming and communication with the audience. The iplayer network platform developed by the BBC opens commentary on its channels. Viewers want to see what, care about what topic, can be directly through the network platform and documentary production of communication. The BBC Two channel documentary has more than 15% pages, many of which are from the Web Platform audience topic. Interestingly, some of the more "boring" topics, documentary makers will also take a joke. An eco-documentary that claims to wait for days on King George's Island in Falkland Is., the zoologist finally photographed the bizarre image of penguins flying. The documentary argues that the penguin's destination is the Amazon rainforest, in search of warm winter sun, and claims to have found evidence against Darwinian evolution. Originally, this is the annual April Fool's Day "bluffing short film." "Bluffing short film" as a mockery of pseudoscience, the sketch can almost count as the tradition of scientific documentary overseas.　　In recent years, the content of "bluffing", many from the internet on the specious view of science. While the network has become a documentary film marketing and topic of origin, the network also for documentaries to reach the reality of life to provide conditions. Statistics show that the current and domestic audience to meet the number of documentaries, overseas is about 15 times times the domestic.　　Although many of the documentaries that reflect the history of war, science and Technology, geography and humanities are very good looking, but the visual expression and macro-narration covers the documentary that originally recorded the grassroots of contemporary human life. Now, through the network and digital recording technology, "DV documentary" network popular, the industry is called "the right to shoot back to the public." In several well-known domestic video-sharing sites, users upload a documentary about 18.92% of the total number of documentary films, including the original film users filmed DV documentary ratio of about 6.53%. The contents of the DV documentary are all inclusive, with a show, a job application, or a different image that you see every day in the same place. Long one hours, shorter more like diary, Weibo, only words. Although a lot of DV documentary screen rough, there are obvious traces of imitation, but the photographer used the lens to be regarded as the "elite Culture" of the documentary and life back together, to observe the beauty of human ugliness good and evil. "Documentaries are likely to develop into BBS's ' posts ' and may become a tool for personality records in the Weibo era," he said. "A documentary said, more importantly, in the grassroots documentary film dissemination process, the ordinary person recorder and the ordinary audience together, with the head-up angle of view dialogue, and complete the examination of the ego." This reporter Wang Lei intern GujiaAndy