Network Marketing 10 "sheepskin Roll"

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One of the

sheepskin rolls: A domain name consistent with the name and image of the enterprise, which is the prerequisite of network marketing. Since the domain name is unique, once a domain name is registered successfully, no other organization can register the same domain name. Therefore, the domain name is an important network trademark, in the network marketing to play the role of corporate identity, in the name of domain names, to take into account the name of the domain name and the enterprise, identity unity. A good domain name should be concise, avoid too long characters cause memory difficulties, in addition, the domain name should also take into account the international Internet, taking into account the world's users. such as Haier Group www.haier.com and the Great Wall www.greatwall.com is more representative.

Sheepskin Volume bis: Select the appropriate server. Select the server according to the actual scale of the enterprise establishment and the development plan of the enterprise. Can be set up on their own; You can entrust a server to hosting even a leased virtual host. In general, the strength of large enterprises, but also based on the enterprise's own large database and security considerations, to choose their own server for the best choice, and medium-sized enterprises are more willing to choose server hosting services, so you can save the management, maintenance of the large cost of the server and network administrator Small businesses simply share virtual hosts with people. But here it is necessary to give the business of renting a virtual host a piece of advice: when leasing a virtual host must choose a reliable virtual host provider, consider the virtual host space cost-effective, in fact, many of the leasing of virtual host enterprises have occurred in this case: some not enough standard virtual host vendors in the management and maintenance of defects, Causes the network to transmit the speed to be slow unexpectedly, even the normal operation interruption, or when you want to update the data, discovers the host space is not big enough.

Sheepskin Volume III: The overall planning of the site and web design to refer to the views of network marketing experts. The design of the beautiful, quite artistic site is not the most commercially practical site. and an amateur web page maker is more likely to make the overall style of the site is neither fish nor fowl.

Sheepskin Volume Four: web design to weigh the visual impact and speed of the relationship. If the company's panoramic photos are placed on the home page for the sake of showing off the enterprise, or if you insert a bunch of fancy product pictures in a single webpage, then for no more than 10 seconds, the majority of the viewers will click the mouse to win the escape. The endurance of netizens is limited, and the way to divert attention is too convenient. Of course, the detailed display of products to improve the visibility of network sales understandable, considering the actual situation of insufficient domestic bandwidth, do need to put pictures, should control the size of the file, at the same time, the use of thumbnail function is also the best choice for helplessness.

Sheepskin Vol. V: Be sure to consider the international nature of the Internet. Whether you are operating household appliances, jewelry, handicrafts or decorations, if you want to get international orders, it is necessary for your website to do an English version, or for a specific market to provide the appropriate site, such as Alibaba has a global English-language site, for the domestic market Simplified Chinese website, Traditional Chinese websites for Chinese in Hong Kong, Macao and Southeast Asia and special websites for South Korea.

Sheepskin Volume Six: reasonable use of web space. In order to ensure the smooth conduct of network marketing, it is necessary to continuously develop the backstage management software and improve the database data. In addition, the reasonable use of the site space performance for the actual needs of the site to provide service functions. Some of the company's Web development chat room users Few, no way to waste the company's web site space. In fact, the day-to-day communication between the customer and the site, generally through the Forum, message board or enterprise mailbox is enough.

Sheepskin Volume VII: Web content can reflect the professionalism and authority of the enterprise, network trade, the vast number of information led to a lot of companies are willing to deal with a second-rate enterprise, unless you can prove: I am a professional! The development process of the enterprise, the professional information of the profession, the inspection of the important leaders, the participation in the important fairs or exhibitions, and even the news of the industry often can make your website full of confidence.

Sheepskin Volume VIII: Regularly update Web page content. If the customer browses your website after six months, the discovery is still the same face, that will only give an impression: your business has not developed? There are many ways to update Web content, and some do not require a lot of dedicated manpower. Can often report the industry's news, the enterprise's important marketing activities, or even change the content of the welcome word, another common way is to open the database and frequently replaced the Web page to establish links to achieve the site content and database synchronization updates.

The bible of the internet marketing: propaganda, propaganda and publicity. The most effective way is to login to your site on the search engine, in addition, you can also through the industry association's website, the relevant BBS, news discussion group, or traditional media advertising, business cards to promote. In short, never let hard to build the site to stay in the corner of the Internet. It is noteworthy that the login search engine from the viewer's point of view to choose the keyword. Moreover, the login search engine is not once and for all things, regularly check their own site in the rankings of the search engine status, if your site in the second page, then your click rate will be reduced by more than 40%. The internet community is very disgusted with pure advertising, and if you don't want to cause outrage, it's best not to post in irrelevant forums and discussion groups, and not to send spam with your purchase mailing list.

Sheepskin Volume Ten: Reply to customer inquiries not more than 24 hours. The customer's question should get the best reply, the website management personnel must according to the customer question classification answer, enhances the solution efficiency. Of course, setting up basic answers or FAQs is a good choice for common problems. Remember, if the customer does not get a satisfactory answer to the next open mailbox after the question, it can be seen how bad your service is.