Network Marketing: Converting traffic into business opportunities

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If there is such a machine, it is like a cow, eat into the grass, squeeze out the milk, and "conversion rate" than the cow, then I guess no one to raise cows.

According to the 21st China Internet Development Statistics show that China's corporate web site has been close to 1 million, has launched a network marketing of more than 1.2 million companies, most of which are small and medium-sized enterprises. Throughout the past two years of China's network marketing development, we will find that the traditional network marketing definition and theoretical category has been very difficult to apply in this rapid development of the market. The Traditional enterprise Network marketing implementation in the rapid mature, the kind of comprehensive attack, aimless, regardless of the cost of network marketing has gradually been abandoned by mature enterprises.

In general, the network marketing of small and medium-sized enterprises, the main purpose is to disseminate enterprise and product information, capture target customers, access to more business opportunities, and ultimately promote product sales and occupation of the market. Although from the network marketing function, it can also for the brand communication, customer service, market research and other marketing strategies to provide services, but for small and medium-sized enterprises, that is not the focus, small and medium-sized network marketing is still the core of sales.

Countless enterprises in the network marketing success stories can prove that the use of network marketing to expand sales is entirely feasible. Network marketing is to help enterprises set up a new sales platform, a continuous flow of traffic into a new business opportunities, the process of new customers. The core of SME network marketing is to solve the problem of flow and transformation.

Now the mainstream network marketing products in the market, in essence, for small and medium-sized enterprises to obtain traffic services. such as online advertising, search bidding, address bar search, advertising alliances, mail ads, and so on.

Traffic has, but also to turn them into business opportunities have meaning. From traffic to business opportunities, need is a transformation process. Transformation is the only way to generate network business opportunities, is through a variety of means to encourage site visitors to take the next step of the process. The carrier of the visitor action is a variety of "transformation tools", such as online message, online purchase, user registration, online chat and so on.

For different types of enterprises, the required transformation tools have a focus. Retailers of consumer goods, for example, they favor the use of online orders to obtain customers, and focus on customer evaluation, while manufacturers and wholesalers, such as industrial products, raw materials, they want the target customers to be able to directly call or leave a message for consultation, while some online chat tools can also help enterprises with the target customers to establish long-term and efficient communication.

Successful network marketing must be based on high conversion rate. The effect of flow conversion has a direct impact on the ROI of the Enterprise's network marketing. To improve the conversion rate of the network marketing of small and medium-sized enterprises, we need to optimize the site, use the conversion tool rationally, and establish an effective evaluation mechanism.

As a result of a variety of corporate web sites, the design of different levels of production, which has a direct impact on the flow of the transformation, but also to carry out network marketing of the two similar enterprises, the effect of one of the reasons for the significant difference. Site optimization refers to from the user/customer experience, combined with psychological characteristics, in the Web site link navigation, Web page UI design, site content layout, site interaction design above, to achieve optimization of a series of work collectively. It includes site structure optimization, content optimization, process optimization, search engine optimization and many other aspects. Site Optimization site can enable visitors to the first time to obtain the information he wants, and facilitate the transformation of SMEs to become the intention of customers.

Transformation tools are the bridge between visitors and SMEs. Generally speaking, as long as can promote the visitor and the website side to interact, and take the next step the way, all belong to the transformation tool. such as telephone, message, order, is the most common conversion tool, in addition, there are registered members, mailing lists, user reviews, etc., are in the broad sense of the transformation tool.

If there is such a machine, it is like a cow, eat into the grass, squeeze out the milk, and "conversion rate" than the cow, then I guess no one to raise cows. Network Marketing This business is the same, if the access to a variety of web site traffic, can be efficient conversion to a variety of business opportunities, and "conversion rate" than the traditional network business, that network marketing will certainly develop more prosperous.