Network Marketing copy creative Law ROI Creative Magic

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Network Marketing is creative! So what's the rule when we create web marketing copywriting? How to think of creative ideas? What is a good network marketing communications copy. This is a lot of network marketing workers, especially the network promotion staff confusion. Many people because there is no good idea, can only do the mass of rubbish information machine, become smack rat.

Vegetable Root Tan has been in the planning, advertising, network three sectors, deep in the three taste, is to share their dry goods-advertising creative People's Roi creative magic theory. In 2000, the most authoritative magazine in the United States advertising industry, "Advertising Age" invited the world's most well-known advertisers to the 20th century world-renowned advertising to be judged, to be the 20th century world's greatest advertising, the result almost everyone will No.1 to the DDB advertising company Bilbernbach created a series of the mass of the gram bugs ads.

This series of ads was created around 1960, when Volkswagen entered the US market in 10, only 3 of them were sold, the reason: one, the United States popular Ford production of large, wide, heavy car, feel very comfortable and safe, and the nail is small and ugly (American point of view) two, The relatively rich 70% of Americans who were able to buy cars were Jews, and Volkswagen was a Nazi factory during World War II, and was touted by Hitler as one of the glorious symbols of the Nazi era. So, into the United States 10 Basic no sales, 3 cars are said to have been sold by the salesman themselves. Bilbernbach took over the advertising agency, the creation of "think of small benefits", "lemon Chapter", "Funeral" and a series of ads, the results of the year a Gram worm sold more than 20,000 vehicles. Moreover, Bilbernbach has created a legendary brand. Today, the global sales of methyl more than 10 million, has been a global sales champion.

Bilbernbach is the most admired advertisement master of vegetable Root tan, not only because he and his team have many excellent copy works, but also because he created a famous theory--roi theory, in the advertising industry is called "Magic", vegetable root tan has been the ROI as a network marketing copy of the Law of Creation.

The ROI theory of advertising is different from the concept of ROI in the capital world, which is the principle of three copy creation, namely: Relativity principle (relevance), originality principle (originality), shocking principle (Impact).

Relevance: When we create any copywriting (certainly including web marketing copy), the theme of the creative work of copywriting must be closely related to the commodity and the consumer.

Originality: That is different, its creative thinking feature is to ask "different", but this kind of thinking is a reference frame of thinking.

One of the fundamental requirements of copywriting is novelty, which must be innovated to distinguish it from other goods and advertisements, and innovation should first break through conventional imprisonment and be good at finding breakthroughs in appeal.

Shock: Refers to the work in an instant to arouse the attention of the audience and in the depths of the mind to produce vibration. A communication works in the visual and auditory and psychological to the audience has a powerful shock force, the advertising effect of the dissemination of information can achieve the desired goal.

ROI Creative theory that, if the dissemination of ideas and goods between the lack of relevance, it lost the meaning of creativity, and the dissemination of works without originality, there is no attraction and vitality;

If you can analogy and pay attention to ROI theory, then he is not only a measure of the law, but also a guide to our creation of the rules of the day. We write network marketing copy, the main difficulty is not know what to write to have to impress the hearts of the audience!

Roi tells us that you can start with product or brand relevance, the so-called relevance, can be the opposite, can be similar, can be isomorphic, related objects can be products, consumers, can also be competitors. You can link your products to current online buzzwords, network events, and find or manufacture correlations, occasion, and promotions. For example: Vegetable root tan Creation "Chinese Network marketing training Seven Sins, will network training and western famous religious stories linked, although not a popular hot spot, but the article also in the industry has made great repercussions, is widely reproduced." You can also connect products and consumer life scenes, behaviors, and create interesting, emotional, and in-depth stories. For example: Network Cottage Shoes-Adi Wang, the use of a large number of network stories to promote, and eventually to repair the fruition, become CCTV's big advertisers.

To Practice ROI theory, we must first identify several strategic issues:

What is the purpose of Internet marketing copywriting?

Second, the network marketing copy of the audience is who, to who to see?

Third, the network marketing copy have what interest expression point?

What is the unique personality of a product or brand?

What are the characteristics of the media?

Start the creation of ideas.

Original published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, Reprint please provide the source, thank you greatly.