Network marketing dilemma of small and medium-sized machinery industry manufacturers

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Actually speaking, the machinery industry and the medical industry's SEO dilemma has a lot of similarities, but the medical profession has been a respectful distance (afraid of dreariness ah, and how now there is no child, if the medical profession has lost the moral, retribution to the children to do), the machinery industry has generally contacted some, Just tell me some ideas about the network marketing of the machinery industry.

To say the machinery Industry Network marketing Dilemma, many are already there.

1th: Everyone is very familiar with, repeat content flying, you copy over I copied past. Compared to the classic website but have seen a pair, why say a pair? Because the two websites of the company is the same industry two different companies, to find different network companies to do the site, but the same set of templates, it is best to play, the internal content of these two corporate sites almost 80% are the same. At that time, the owner of one of the sites to how the former company (a network company) looking for a revision, can't help bursting a foul language: "Special Mody, two sites exactly the same, I went to see their company (on that same station another site) site, almost thought it was their home site." ”

2nd: Marketing means aging, marketing team managers can't keep up with the times. We do not say large machinery manufacturers, large manufacturers generally have their own more professional e-commerce or network marketing team, but a friend in a large machinery company work, do SEO, their team there is not very early, but has been more mature, after all, have the strength to recruit talent is also easier. Now a lot of small and medium-sized machinery manufacturers to use the marketing means still retain a very "simple" characteristics, how a "simple" method? is on the network of various classified information and business-to-business release of free information, a small company's network marketing department of the head is also proud to say: "We send a lot of information, The rankings are on page seven or eight. "Well, let's just say this seven or eight page is a search for what keywords out of the line, it is a more valuable word good, but these seven or eight pages, who buy a thing to go over the back to see the site?" At that time, he said to him after the story, he was bored for more than 10 seconds, finally still can't find a retort. So where do the customers come from? In fact, some enterprises, in the industry did a very long time, although do network marketing later, but the name is there, so can have a lot of customers come to ask price, and some other, most (not to say all, is some also do Alibaba's Wang Pu) Are from Baidu bid promotion.

3rd: Many people are aware of the erosion of the domestic market (it is ironic to say that, once the Chinese do what industry, what industry on fire, but a few years, the industry is rotten), began to open up foreign markets. Foreign markets are actually very lucrative, like Huawei has just begun to open the international market is from South America and Africa, such as the developing countries, like the one who said that the friend of the large ore machinery manufacturers, last year, the source of trade in 800 million or 900 million, and the domestic market is 200 million or 300 million. In fact, small and medium-sized machinery factory home to do foreign trade this idea is very good, but the problem is, the means a bit clumsy. There is no good foreign language website, Alibaba's Foreign trade website of the shop opened also did not very good professional management, many enterprises are taken for granted, the domestic trade model to do ITC, we do not say that the difference between domestic and foreign user habits, said this enterprise website, you at least do a beautiful little, With some foreign industry website to learn ah, casually do a new or directly is a few years ago the old site to the template set of content into English this is the matter? It's too rough.

In fact, it is still an ideological problem. Logically speaking, the machinery industry profit is very rich, but the people like to pull the cost, vainly want to get the most benefit with the smallest cost, the smallest input to obtain a huge output of luck is still in the minds of most small and medium enterprise bosses occupy a very important position. Although it is not a miser, but for something unfamiliar to him, most bosses will not be willing to put a lot of money into the unknown, but the biggest problem is that when you are convinced that the measure is effective, the pioneers will probably soon get this thing rotten, and you will most likely pick up other people's leftovers.

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