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Message No. 3rd, for Enterprise Soft marketing, Arthur Studio founder Yong said should pay attention to the following points, one is to plan excellent soft content, the second is to choose the right platform.
Soft content planning is very important
He said that the most important part of soft writing is the content of soft text, a good content is the reader can seriously look at the necessary conditions. It is also to convey the author's ideas and soft marketing to maximize the effect of the necessary things. It is also the basic condition for keeping readers and follow-up visits. Content is the core of soft wen, the soul. So the most important thing is to write the content of the article is written well, the content of the article should have the following three characteristics: practical, creative, understandable. The so-called practical is that you write the article for the reader is valuable, useful, can bring help to the reader. The article does not need to pursue the flowery rhetoric, the key is to be able to bring what value to the reader. The so-called creativity is the article is relatively novel, let the reader before the light, so easy to arouse the reader's curiosity. The so-called easy to understand is to write the article not too advanced, the wording, easy to write to let the reader understand the meaning of your writing on the line.
"The company's brand concept into a soft text, and then communicated to potential readers, this is the purpose of the soft text," Yong stressed.
Choosing the right platform will be easier
He also said that many companies want to publish their own soft text to the portal site, but the four comprehensive portal is not necessarily the best release platform.
"Should be based on the different types of soft text to choose a different platform, the purpose of the release of soft text is to enhance the brand awareness of the enterprise, not only to consider the platform to release the user's pertinence also want to consider the soft paper publishing platform in the specific areas of influence"
Yong suggested that enterprises can choose the industry's influential and more users of the platform to do the soft text release.