Network Marketing: How to understand and analyze your competitors

Source: Internet
Author: User

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Small left a period of time did not on the Bo, recently a period of time, small left occasionally in their Sina scarf wandering, see some circle webmaster Friends of the new trend, we began to shift the center of gravity to TX scarf, this is an interesting phenomenon, to know, webmaster is China's most sensitive to the internet group of people, webmaster who gather to where, There must be a fire. I couldn't help but wonder why the phenomenon happened, and the tunnel also joined the faded TX scarf and began to see where the two were differentiated. But today little left is not to delve into the pros and cons of the two big scarf. Tx came from behind, lies in the competitor's website in-depth analysis, it is too deep, this also reminded the small left to the competitor in-depth analysis of the importance!

The old saying goes: The enemy, the invincible. The Earth people know, especially in the field of network marketing, but for a competitor in front of you, how to analyze it? The general stationmaster all is come up to study the others ' PR, see collect, check the back chain what, this is analysis. Small left think, this is serious enough, this information you can find, others can also find, this is not called analysis, just data query. In addition webmaster This program also has the question, plays the network game friend all knows, has the player and you are the enemy, you should ask this player's background first, for example what guild, what rank, and oneself disparity size. If you are a soldier, they are president, you do not analyze, see others run first, because there is no comparable sex. If you are a heavyweight, the following is more than equipment, than the technology and other data to consider things to see what is not enough to quickly think beyond.

In response to the above, the small left that, when we see the heart of the so-called competitors, should follow such a process:

1. Assess the strength of the competitor, to see whether the two sides in a competitive area, whether there is comparable, such as to do a portal, do not take Sina to do their own competitors, obviously not reliable; If you engage in network marketing, E-commerce Business-to-business, also don't just start and Alibaba dead knock. If you are doing the current hot unusual group buying network, you are a girl regiment, it can refer to the mature Beauty regiment, because you are a line.

2. Understand their own shortcomings, many of their own soft and hard conditions for in-depth analysis of their resources, background, staffing and other factors to consider. For example, their own staffing limited, that is bound to limited energy, and then the promotion of limited, and then delve into a large number of forums or QQ groups need a lot of energy to promote not their strengths, of course, can continue to dig, has been digging down, dug to put their own a few pounds a few two to

3. Clear objectives and direction, competitors are better than you do and is beneficial to the user experience, it must be your goal and direction (which also includes the PR, included, the chain and other data information, but this data is definitely not all, only a small part), why say so? Because the user experience is always the most important, far more important than the PR and so on, look at the opponents of the site which humanized Dongdong, which let people fondle admiringly function, which let people do not want to go factors, these are very important.

4. Ready to exceed the conditions of the opponents, with the direction and objectives, the following is the need to reserve, this process you can understand as "hardships", because it is really bitter, but small left feel because there is a goal, so have passion. On the software side:

5. Always focus on the follow-up breakout, when their own aspects enough to contend with, is to start a comprehensive breakthrough, this time bases is to come in handy, event marketing, network PR and so on can all. Take Sina and TX of the scarf, Sina is the forerunner of this dongdong, so far also reluctantly can use the boss to pose, but TX after a series of improvements, will own QQ advantages and products combined incisively and vividly, over a period of time, what is the boss is really not sure. At present a large number of personal webmaster shift is a very clear signal. This is the legendary breakthrough.

Small left Comment: TX now well versed in this way, will be in the Internet industry in a quasi, we can not and TX than, but our nerves to lift up, with the scientific way to crack opponents of the run-off mechanism, let us also can winning. Here today, welcome to reprint, are interested in reprinted, annotated article from the Webmaster bar http://www.wzhan.net, thank you very much!

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