Network Marketing in education and training industry is imperative

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21st century, the youth is the main force of the network age, the relevant data shows that the network media has become the main way for users to understand the network education companies or schools, including the largest proportion of network advertising, ranked first, followed by online forums, search engines.

The rapid development of network information in education industry and the inevitable trend of network marketing

With the rapid development of modern information technology, Chinese education is advancing its electronic level with unprecedented speed and strength, using modern information technology to realize computer teaching and distance teaching, the education backbone network, metropolitan area Network, Campus network, educational Resource Center and other projects are being planned and built in full swing throughout the country. For example, in the first 10 years of this century, the Ministry of Education has proposed to popularize information technology education in primary and secondary schools throughout the country, to set up information technology compulsory courses in more than 90% of the country's primary and secondary schools, to accelerate the integration of information technology and other curricula, to strengthen information infrastructure and educational resources We should share quality education resources and improve the quality of education. This also makes the main group of education-Students get more opportunities to learn and exchange through the network, and the promotion of network education, but also led to the rapid development of network marketing of education industry.

Network marketing of education industry lacks the attention of teenagers

The education consumer crowd is widespread, the competition brand multitudinous. However, the training of the main force of the institutions-schools, most of them are still enthusiastic about the traditional way of propaganda, generally choose the widest coverage of the television media as a pioneer, to create brand awareness, supplemented by intensive ground activities, with promotional to stimulate the purchase. However, with the continuous development of the network era, the image of the website and the propaganda means are derailed with the times, can not attract the attention of the youth groups, even let the students and school gap between the open, equal and free spirit of the web2.0 era. Therefore, in the education industry increasingly market today, to stand out in the competition, to obtain the favor of students and parents, far-sighted principals should be the network as the most important marketing tool for school marketing.

The dispersion of education industry obvious advantages of search engine advertising

Through the analysis of user retrieval behavior, it is found that the key words of using training organization brand are very rare, which shows that the service industry has the characteristics of dispersing industry and lacks the training structure of strong brand.

Network Marketing embeta.com To do more successful is also a North Jade Bird, the comprehensive analysis of the strategy of Beijing Jade Bird Promotion, its success factor can be attributed to the search engine in several aspects of the promotion of keywords: in a number of search engines at the same time advertising, covering as much as possible keywords; Through the full coverage of search engines as far as possible, so that the North Jade Bird in the IT training field has a greater influence.

Although the Beijing Jade Bird system is particularly special, but the successful experience of the Beida Bluebird for other decentralized industry is still a reference, especially with national branches, or long product lines of enterprises, can be in the formulation of search engine advertising strategy reference.

Several ways of network marketing in education industry

Although the future of the network education industry is good, profitability is good, but many education websites, but in the rise of the network marketing trend is lost in the direction.

In the increasingly market-oriented education industry today, in order to stand out in the competition, to obtain the favor of students and parents, far-sighted principals should be the network as the most important marketing tool for school marketing.

The network marketing of education industry can be summed up in the following aspects according to several key links of education industry management.

1. Online enrollment. With the integration of the traditional enrollment model is broken, the school began to be included in the market competition in the track. How to find students has become the most troublesome problem in every school. Open the newspaper, playing a variety of names, various titles of recruitment ads dazzling. The school is anxious, the student also is anxious, one is anxious cannot find the student, one is anxious cannot find the suitable school, the school enrollment is difficult, the student finds the school difficult, the information asymmetry makes the school and the student difficult to find the sympathetic chord, cannot attract the student registration.

Network is the most comprehensive information display, the most abundant carrier, in order to get the favor of students, the school must be on the site to show as much detail, rich information to enhance students ' understanding of the school.

2. Online Campus. Network has become a daily inseparable tool, the use of network interaction, and students, parents to contact, not only can enhance each other's feelings, to understand the ideas of students, parents can also show students rich creativity and imagination, active school atmosphere, promote campus culture.

3, Employment (education) guidance. Further studies (employment), as students and parents are concerned about the topic, but also the school's important content, on the website, can set up a school career guidance column for students to provide favorable support for the future.

4. Alumni Resources. The accumulation of alumni resources can bring the best word-of-mouth communication to the school. Through the formation of Online Alumni association, not only can the alumni understand the exchange, the accumulation of network resources, but also let alumni become the school to promote the "living signs" to attract students to join.

5. Network education. With the popularization of the network, many people's thirst for knowledge is more and more obvious, but these people are not all students, so there will not be enough time to go to school to receive formal learning, and the network classroom just solve this problem, network education is not only convenient, easy to arrange events, And the new way of education can attract people's interest in learning.

Education Network Marketing promote industry development

The reality behind the high flow of education websites is the change of the marketing way of education and training industry. Education and training industry used to mainly rely on paper media to put classified ads to recruit students. At present, the classified advertising market is being eroded by Internet advertising, especially search engines. Many educational institutions, since the launch of search engine keyword ads on the internet, each student's enrollment costs from the previous three digits down to two digits. Education website popularity, another factor that can not be neglected is that the gradual development of private education is a different way, with the help of network marketing to promote their own. In addition, distance education, network education and other new forms of education, but also promote the network of education and training industry in China.

Original link: http://www.embeta.com/opinion/2009/0211/1.html