Network Marketing is a necessary strategic weapon for every enterprise

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Chatting with a senior marketing director last night, when talking about the importance of Internet marketing to an enterprise, he said that many companies now say that they are not developing or developing slowly, in general there are three points:

I. The problem of thinking

The company's decision makers do not have a clear idea of development or thought too conservative, as the saying goes: The fate of thinking, thinking to determine the way out, for individuals, this is even more so for an enterprise, if it is not clear that society will be eliminated by society, this is no doubt. Now the society relies on the traditional marketing way, enterprise is impossible to develop, not to mention the rapid development, imagine, everyone used to be through the traditional marketing mode of marketing, in the same field other enterprises have been in this industry for many years, through the traditional marketing methods of competition, the odds will be how big? very little! There is no victory to forget, how to talk about a foothold?

Ii. Positioning issues

Any enterprise at the beginning of the establishment of hope to be able to get long-term development, the idea is good, but not necessarily so! Enterprises want long-term development must first have a clear goal, and to unswervingly forward, in the process of enterprise growth, will encounter a variety of problems, such as financial issues, personnel issues, management issues and so on , some enterprises came over, later development more and more good, and some halfway give up, and then disappeared.

III. Management issues

For an early establishment of the company may not be management, the first thing to do is to control the cost, so that the company every month a bit of the main problem. But when the enterprise slowly develops must consider the management question, whether a company can walk far, this is a very crucial factor. A lot of enterprises later run out of business, because there are mistakes or loopholes in the management.

Whether it is thinking, positioning, or management can not be separated from the network marketing, network Marketing has risen to the development of the enterprise's important strategic weapons. Do not carry on the network marketing enterprise sooner or later will appear the predicament, must know that does not carry on the network marketing is tantamount to give up 420 million Netizen's domestic network market. What a huge group it is!

Perhaps for some enterprises also want to do network marketing just don't know how to do, Enterprise marketing also has three steps, below I will tell you about

One, build the website,

The establishment of enterprise Web site is divided into three levels: shop sites, personalized sites, corporate sites. This is also the three stages of enterprise development, some companies for network marketing is not clear, think that building a website is equal to network marketing, but it is not, the site is just the basis of network marketing. Here to remind you that the establishment of a website must find a high reputation, to provide quality service network construction company, otherwise the site or domain name problems will be very troublesome.

Second, network promotion

Some companies want to market through the domain name, but the site's domain name in the Internet is insignificant in the ocean, like a needle in a haystack, it is difficult to find. Do not do publicity and promotion, then no one knows your site, but also no one understand your products and services, so now many companies do BtoB platform advertising or search engine promotion, which is actually launched the network marketing.

Third, the visitor for the customer, the flow of sales

This is the most important step and I would like to emphasize the point. With the success of the network promotion, the network visitors will slowly increase, this time will be a good plan for visitors to the site how to convert to customers, as far as possible to improve conversion rate, the site will be converted to real volume of traffic, which is the ultimate goal of our network marketing. Network marketing can not passively wait for customers, to learn to take the initiative, then it is necessary to use online customer service, now on the market online customer service system is also a variety of, but in the end our company should choose what kind of interactive online customer service system, this is also a problem. TQ can be said to be the entire online customer service system in the first product, because it launched the market earlier, so the first occupation of a market. Then is 53KF, Live800 and so on, also has a certain market share, but a comprehensive comparison, we are not difficult to find, the market in development, tools in the update. A product that hasn't changed too much for years, communication mode is always a single text input, more and more can not reflect the enterprise user's spirit and culture, imagine, 1 years ago we are still through voice and 10,000th, 10,010th customer service Contact, a year later we have been able to communicate through video and voice synchronization and customer service contact. Why our Internet site is still in the text exchange, also beautiful its name Yue: "Text simple, stable ...", the most important thing is that the whole dialog box blocked the page, affecting the beauty, also let people do not continue to browse interest. I don't want to talk about anything else. If you use the online customer service, you are not difficult to find how user-friendly, live video Voice + text of the active greeting, do not affect the direct exchange of browsing, the entire escort service, etc., this piece is also the rapid development of China's E-commerce "pull" demand.

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