Network Marketing is investment is not consumption!

Recently because of work reason, direct contact some medium http://www.aliyun.com/zixun/aggregation/9348.html "> small enterprise." When it comes to network marketing, I found a problem in understanding: many business owners to a consumption concept to look at network marketing, and even more network marketing and eating, buying cars, buying houses and other consumption patterns confused. I think it's hard for a company with such a concept to profit from online marketing.

So what is the concept of network marketing?

We think it should be an investment idea, in fact, any kind of marketing behavior should be an investment behavior. And what is our focus on investment behavior? ROI and investment risk.

Let's talk about ROI. There are many online marketing products, there are pictures of ads, text link ads, video ads and other forms of advertising, each type of products have its characteristics, are more or less can bring some effect. When we talk about ROI, a lot of companies ask, what I want is effect. In fact, we are not difficult to find, corporate network marketing is expected to effect nothing more than a few: 1. Look forward to the effect of brand promotion through the network. 2. Look forward to sales through the site itself product services, online access to orders. 3. Expect to profit through the website itself. I interviewed a lot of business owners, for small and medium-sized enterprises, more than 90% is hoping to obtain a second effect through the network, that is, online access to orders. Then we are not difficult to calculate: ROI = Order profit-Network marketing investment costs/network marketing investment costs. Then only a positive return on investment, we believe that enterprises should do network marketing.

So: often have enterprises ask me, then I really want to do network marketing? The answer is that as long as the return on investment is positive, companies should do network marketing. Because network marketing in the enterprise operation, not only can bring profits, but also can help enterprises in the marketing competition to occupy a new type of marketing tool-the Internet.

Then talk about investment risk. Any investment risk is risky, just the size of the risk, and how to avoid the risk of starvation.

Many enterprises hope that network marketing can help enterprises to bring higher investment profits, such an idea is understandable, but also can do. But there is no guarantee that there will be any immediate return on the investment.

So first we must face the risk, the risk is inevitable, and the marketing behavior also needs the long-term accumulation. This cycle is there, probably one months, maybe a year, maybe longer.

In the avoidance of risk, our enterprises need more understanding of the characteristics of the network, understand the characteristics of the network community. By understanding the characteristics of the network, our enterprises can more in-depth understanding of how the network to generate orders, how to bring customers. Thus better to improve the network marketing links. Understand the characteristics of the network group, you can better help our enterprises to grasp the order of the Internet, better to help enterprises to ensure the network market competitive advantage.

Conclusion: Network marketing is not consumption, is investment, there is no expensive and not expensive, only the existence of suitable and not suitable. We should pay more attention to ROI and better risk avoidance.

(Initial Eric NET, reprint please department www.windao.cn Feng Cheng Network)