Network marketing is not equal to website construction

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Believe that all marketing enterprises to build the site at the beginning of the reason is to stand in the marketing for the purpose, or to promote corporate brand image at the same time, enhance the marketing effect of enterprises. No company will be willing to spend thousands of yuan without expecting the effect, even if we drag friends or design their own website, the intention is to expand the market.

Rattan design in the course of several years and customer negotiation, there are too many small and medium enterprises although the construction of the website, Flash animation, website interface are very to the force, very stylish, very beautiful, but also spent a lot of money in search engines to do promotion and keyword ads, but the effect of network marketing is very general. Beijing Rattan Design Website Construction Studio want to express the point of view is actually the site does not have a Web site, with traffic is equal to network marketing, although the two or three links between the close, but ultimately we want to see not only the Internet display and passers-by.

Website construction is actually just a simple foundation, we can not make the basic construction as already is the standard of operation, we need to have a few preparations:

1, Network marketing positioning strategy

There is no doubt that we first want to locate our website main marketing is what, have what competitor, oneself and their biggest difference is what, only then understand these basic problems, you can from your own product and competitor's separation, otherwise you cannot replace the first person.

2, marketing-oriented website construction strategy

Make a website that is different from the competitor through the Enterprise positioning design, let the user more convenient through the Internet to understand the enterprise (there is a website but positioning is not clear, can not distinguish is used for branding or product sales); Many companies are constrained by limited budgets, when doing web sites only look at prices and ignore the necessary quality, For example, the website design is shoddy, the server is also very unstable. The end result is that the cost of the website promotion is very expensive, but it does not produce the positive return of the net marketing effect.

3, Network Marketing promotion strategy

We do not want to promote as a money game, network Marketing does not represent the keyword bidding ads, in fact, many through the money to buy traffic and keyword promotion of enterprises often do not have network marketing results, because their own conditions are lacking, such as the site is not specific (comparable), no interactive tools, keyword ambiguous, The article plagiarism and duplication of others, the chain is small, not enough in the chain, and other reasons; many enterprises will outsource the enterprise site, do Shang, although the company has a full-time team but poor performance. All of these will lead to poor network marketing promotion.

Save the key words: Although a single long tail keyword flow below the core words, but the conversion rate is far higher than the core words, using a number of long tail words put in the way to improve the overall business consulting volume;

The only experience to promote the standard: pay attention to Baidu, Google can, appropriate attention to Sogou, search and 360 search.

4, Network Marketing Trust strategy

The appearance of many small and medium sized enterprise websites and the consciousness of the Internet are often decided by the boss's vision. But in many cases the quality of the interface is not directly affect the site trust reasons, but the site information is not detailed, the customer can not get their own content from your website, found content but can not find contact information and consulting tools. Of course, rattan design does not deny a stylish style of the site will not be the user's favor, but relatively a beautiful fashion site if there is no reasonable guide users to Buy products system, then the beautiful site is just a display only, the customer appreciate the interface is not to and you place an order.

Note: In addition to focus on the image, to have marketing functions, promote product sales, but also pay attention to the user experience, clear navigation, reasonable structure, while the search engine is more quickly more included in the site.

5, Network Marketing strategy

Shopping malls such as battlefield, but network marketing is a battlefield without smoke, with the help of Internet marketing low-cost, low risk, high efficiency, beat the traditional industry leading, become the first is relatively easy, the opposite competitors want to overtake you is not a difficult task. A successful general is often let his opportunity to adapt to the environment, in the Internet so developed circumstances, we can not do not grasp the opportunity, we want to be orders rather than show, even if the United States site, no orders just in vain.

Note: In the Internet so developed era, do not do network marketing enterprises can only die, in 2013 this era, on the internet could not find you, this is a very failed thing. Find you, and can promote cooperation with you, this is what we have to work hard.

6. Network Marketing Operation Management strategy

Network marketing operations around the core business construction, highlighting the site's marketing functions and interactive functions, is based on marketing and sales, in order to promote high customer conversion rate as the goal of the site construction. A good management strategy to push the enterprise higher.

Note: Network marketing through online orders, to achieve the electronic transaction process. Network Marketing Way to support the traditional online marketing, as a supplement to traditional marketing; brand promotion is also a very important, is the company's brand awareness of an important means, the greater the brand sales help the greater.

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