Network Marketing is not the website promotion?

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Recently many friends are asking me this question, the network marketing is is to go to the website promotion? With the popularization of the network, many products and enterprises are now more value network marketing this piece, but many people think that online marketing is actually the website promotion. In contact with friends and customers, found that many companies are recruit several clerks, buy a few mass, began to do network marketing, in fact, this is a misunderstanding. Today I talk to the university about the difference between Web marketing and website promotion.

Let's take a look at the two concepts:

Network Marketing: Network marketing is the enterprise in order to complete the market sales, the use of interconnection network for the sale of a way.

Website Promotion: Website promotion is a way to promote enterprise brand, product, service and so on, using the interconnection network platform.

The difference is as follows:

1. Positioning

Network Marketing: The ultimate goal of network marketing is to bring orders, increase sales and improve brand value.

Website promotion: The purpose of the website promotion is not only the marketing, enhances the brand strength of the enterprise popularity, increases the browsing quantity of the website, the user registers the quantity

2. Audience

Network Marketing: Target customers, potential customers

Website promotion: The general public

3. Different modes of operation

Network Marketing: Forum marketing, soft text marketing, mail marketing, blog marketing, etc.

Website promotion: SEO optimization, search referral bidding rankings, etc.

4. Different staffing

Network Marketing: Product Team (market research, product selection, Network Marketing planning, E-commerce planning)

Website Team (website development, website promotion, website content edit)

Customer service Team (24 hours online customer service, telephone after sales service, website order management, logistics delivery Management)

Website Promotion: Website Construction team (website planning, art design, program making, related testing)

Website Promotion team (search engine optimization (SEO), bidding ranking guidance (SEM), website Alliance Advertising (PPC))

Network dynamics that the Web site promotion does not equal to network marketing, network marketing, including website promotion; That is, website promotion is the basis of network marketing, want to do a good job of network marketing, the first thing to do to promote the site. The above is my personal understanding of network marketing and website promotion, hope to be helpful to everybody.

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