Network Marketing is the technology or the planning of exerting force?

Source: Internet
Author: User

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After the Jia incident, it seems that all of a sudden hot the entire marketing market, followed by a lot of marketing well-known events, no doubt China's network marketing ushered in the first absolute blue ocean era. No matter what you are for what purpose to carry out network marketing, and regardless of your current network marketing results how to do good, in fact, the purpose is to online or under the line to sell more things! Create product sales or create brand awareness.

But when we carefully examine and decompose this sentence, in fact, we can draw more conclusions, in fact, we can through this sentence on the network marketing to make more profound analysis. You want to know? Then listen to the Internet reader. Tokyo brides continue to analyze.

The first thing to talk about technology, our usual sense of the technology, should be due to the hardware and software technology, has been the technology I do not have to talk about, because the hardware technology is to maintain the operation of software technology. Any large enterprise, almost all have its own server, their own technical team, but also a part of the operation team, the meaning of the operation team is the core of the entire marketing, no matter how good your technology, technology design a lot of gorgeous web site, need to operate out, we usually have countless means of marketing, And for different companies have different marketing strategies, such as simple blog marketing, community marketing, mail marketing, telephone marketing, etc., in short, the purpose of a, launched to produce a certain value.

Throughout the promotion process, such as the site needs the entire layout of the design planning, positioning marketing, website optimization (SEO) and so on. Internet pushing hands the bride thought that it seems that network marketing is really the door is very "technology" live. Because if you start doing internet marketing, no matter what you do will need the appropriate technology to participate in the place, Web technology, SEO technology, mail technology and so on, if you really are what technology do not understand, and can not mobilize any network technology resources, it is still early to leave the network marketing bar. But is network marketing the technology? Or is it simply technology? For example, before the very popular events, they do not have a final foothold, is full of information to rob People's eyeballs, seemingly most of them did not involve any technical means, is almost an excellent idea plus timely PR, And then make an explosive effect. So network marketing is a profound knowledge, not a technology, usually we use the technical means in certain events will appear very obscure.

But imagine if a personal or a network marketing team has only technicians? See now in this industry big of those websites: Sina, Sohu, Baidu, Alibaba, Taobao, their core technicians may only be a large part of the entire operation team, more who is it? is a professional copywriter, is a professional commentator in all walks of life, even professional journalists and media personnel. It's amazing how these people are serving a website, and without their involvement, it's hard for these industries to survive. Today we see almost the vast majority of well-known Internet companies, technology is only used to make a solid backing, and all kinds of marketing tools is the leader in the forefront of the struggle.

So the network push hands think, network marketing is a large number of technical participation, but not a simple technology, and the real marketing strategy from the planning of the creative and actual combat, technology to do only auxiliary backing, it in the process of marketing is only a supporting role.

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