Network marketing, marketing effect and customer conversion rate

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What is the purpose of enterprise marketing? In short, it is through the network platform to enhance the sales of enterprises. Then in the first step we mentioned the Enterprise website, the second mentioned the network promotion, in the third step we mentioned the network advertising. Now say what the first three steps have brought you. You can not do a lot of work, remember in the first step we improve the network marketing effect detection. If your own corporate web site does not have this customer-source statistic, you can only rely on third-party statistics. Third party statistics are now very stable and mature, but there is also a problem, is not fully meet your needs, some of the statistics you want may not be given by third-party statistics. Let's talk about it. If you do a good job of online marketing, check your customer conversion rate.

1 data type of network marketing effect monitoring

The network marketing effect monitoring mainly relies on a series of statistic data to analyze. So that data is necessary?

1 User IP

User IP is the most basic data, IP is the only one can be used as a statistical keyword. For example, visitors to the source, visitors stay time, visitors to visit the page, eventually to correspond to IP. IP is like a visitor giving you a name.

2) Visitor sources

Where did your site's users come from? This is important. For example, you advertise in a lot of places, published a forum to promote information, in the classification of Information network published information, posted on the business-to-business Web site information, blog ads, etc., these promotional forms are likely to bring you visitors, so your site's users may come from different places, then the source URL is an important data , you can tell according to this kind of data, those promotion way has the best effect, those advertisement played a role. So the next time you do online promotion and advertising, you have the basis. Then the result is not ideal channel can give up, turn to increase the intensity to do the channel of better effect. In general, many third party statistical systems can provide this function, such as Cnzz,itsun,google analytics is very good. But one thing, these statistics are not on your server, and such third-party statistical services are free. When the data suddenly gone, you did not recruit. So in the first step I have mentioned, do a good job in the corporate web site can take this into account.

3 Page Access rate

What do users do from entering your site and what do they do on your site? I think the enterprise must be interested in this? Because from this statistics you can tell, your site those products popular, those who are loved, those who need to improve, etc., this is not only a network marketing reference data, or even the enterprise boss to develop the next step of the product strategy basis. On the other hand, the enterprise Web site can be based on these data for the next step of improvement. such as page optimization, information placement position adjustment and so on.

4) Stay time

The number of pages a visitor accesses on your site and the amount of time it will take to prove that the visitor is a potential customer. The more pages users visit, the longer they stay, proving that the user is interested in your business information and product information. is likely to become your client. This shows the importance of this data.

5 Geographical sources

This geographical source is based on the IP address to determine, the current division of IP segments have fixed, according to the user's IP directly can be derived from the user to change. If this data is made into chart statistics, the enterprise can intuitively understand where users are most concerned about your information.

6 Search Engine

Count the information your corporate Web site is retrieving in search engines. If the user is through which keyword query into the site, this kind of information for you to do search engine optimization can provide a powerful reference. such as improving your site's keywords. Again as the content of your site in search engine search in the top, then for you to adjust the next site content also provides a reference. In fact, do a good job search engine optimization, can bring more traffic to your corporate website. About search engine optimization is also a relatively big topic, here is unknown said. Network business opportunities stand in Search engine column webmaster experience and search engine school has gathered a lot about how to optimize the relevant knowledge of the search engine.

7) Turning heads

This data is also based on the history of access to IP, such as those users are two visits to your site, those are three times to visit your site. If your corporate website has the user registration function, then you are easier to master the user information, and may take the initiative to use the telephone or the mail way to and these two visits, three visits latent customer maintains the contact. This is helpful for your business marketing.

2 Network Marketing effect monitoring: customer conversion rate

If the data statistics function in the first article, can be completed by the website statistic function of the third party, then the problem of the customer conversion rate here, I am afraid it is necessary that your own enterprise website has this function better. Of course, I also recommend that the corporate Web site should support their own data statistics function, a website access statistics has not been a difficult technology, relatively easy to do. Secondly, data in the enterprise's own database, can derive more valuable statistical analysis functions.

I) Customer conversion rate-the most important effect evaluation basis in network Marketing

What is internet marketing for? Product sales. So the Web site to promote the previous, online advertising in the end how to do? Perhaps these promotional and advertising you put a lot of manpower, financial resources, perhaps to your site to bring good traffic. But traffic is not so valuable to corporate websites. Enterprises in the development of network marketing, should focus on the conversion rate of customers, that is, how many customers visit your site, these visits to your site, how many people really convert to your customers, purchase your products.

This must be particularly stressed: the current network of various types of Web site promotion programs, introduce how to do keywords and so on, but these techniques are not necessarily suitable for enterprises to carry out network marketing. And why? Because the online popular to do the keyword, do the promotion of the program is to do the flow of traffic, especially through the mass of software to mass information, perhaps short-term effect. For the enterprise website you want to promote their own product sales, even if you do through this type of traffic, but not necessarily for you to bring effective customers, but damage the corporate image, so the enterprise website in the promotion must pay attention.

II how to calculate customer conversion rate

Customer conversion rate requires several prerequisites: 1.IP statistics 2. User Registration 3. Online sales, order management. Starting from the user order, as the customer conversion rate of the source of statistics. The IP of the next single customer, corresponding to the registered user name, Access IP records. According to this type of data can be counted to the number of visits and orders of proportion. But this kind of statistics can not be precise, may arrive your website person not to purchase the product through the network order way, for instance he uses the telephone to order, also possibly he did not buy the product, but may indirectly spread the enterprise information for you, thus promoted your enterprise brand. But no matter how, from the current technology development, customer conversion rate is the only statistical network marketing effect of reference data.

Conclusion: This article mainly talks about the data types that enterprises need to use in marketing effect evaluation, how to count the "customer conversion rate" in marketing effect, and the value of "customer conversion rate" in the evaluation of network marketing effect. (Zebian Admin01)