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Customer is the direct object of network marketing. Customer information represents customer satisfaction with products and services. Customer information can also for the enterprise for some useful value, can find a shortcut for enterprise marketing, so that enterprises quickly, very convenient to achieve the purpose of marketing.
Enterprises should be timely to understand, master, collect, collate customer information, the same characteristics of the customer classification. In the process of marketing, can be based on the existing customer information to carry out specific marketing programs. I think a good way to master the customer's birthday and other information, and then customers birthday to send a message to the customer greeting, I think so after these customers think of the same products, will certainly first choose the enterprise products. It can also improve customer loyalty. This also has a certain emotional marketing in it. Of course, keeping good customer information is not limited to these, customer information can absolutely provide a certain reference value for enterprise marketing. But business marketing is progressing more smoothly.
A careful study of customer information will find a lot of things, thorough research will bring endless value to the enterprise. The purpose of marketing is to sell products to customers. Therefore, the research of customer information is the basic link that marketing must carry out.
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