Network marketing needs to be linked with traditional marketing concept

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Admittedly, the network marketing itself is one of the means of marketing, just in the traditional marketing on the basis of adding appropriate network communication and communication methods, so the network marketing itself is the continuation of traditional marketing and expansion, the natural need to be linked in the concept.

If you know a marketing friend, you know the concept of 4p, which is four things in terms of product, price, channel (place) and promotion (promotion). So how do these four and realize network marketing? First of all, we have to understand the network marketing channel is what, that is, the network spread, that is, when we use the network to achieve the dissemination of products, prices, promotional information, etc., then we have done online marketing.

After all, network marketing is a very broad concept, if you really want to describe the words, can definitely write a book out to make it clear, then we still from the point of practical way to introduce how to use the network to achieve marketing information channels, the target consumers pulled to their own.

SEO is a good communication method, micro-letters, blogs and other information dissemination tools is also a good way to spread, but we now start from the SEO tool. For example, I want to do a project, that is, "long Dong Long Ktv" (http://lakuo.taoktv.com) potential target customers to the company's Web site sales staff, then what should be done to this group of customers to draw over?

If you use traditional marketing tools, the first is to conduct market research, and then partition this group of Target customers, subdivision, the appropriate use of TV ads zoned into a class, the appropriate use of DM ads, and then zoned into a class, and then contact the advertising department, out of the advertising model, after a period of time, advertising launched, Then the advertising effect feedback, test the actual arrival rate of these ads ... Unfortunately, in the advertising industry, there is a famous word "I know that my advertising fee is 50% is wasted, but I do not know which 50% is wasting."

This time, can see the efficiency of SEO in what place is reflected, although the reality of a lot of people do not need to get information through the network can go to LongDong KTV, but there are many people want to go to this KTV, the first to understand the day's price changes, so this time, They will use their most familiar search engine to get the latest price for themselves, then we can through the consumer of this mentality, the use of SEO to "long dong la-wide KTV" This keyword to do the home, preferably in the top 3, when consumers have the opportunity to see the latest price information we provide, They may be willing to make a reservation on our website platform.

This time, in fact, SEO is equivalent to the traditional marketing of TV ads and DM advertising effectiveness. And because of the search for this "longdong widening ktv" keyword crowd, are very interested in this keyword target audience, so that the accuracy of the transaction will be greatly improved.

Therefore, when we do marketing, we need to consider how to optimize the "longdong widening KTV" keyword, original is the foundation, after all, spiders like, but the original time is not that you write a pure original things can, because if you write an "buy apple" original article to promote this keyword words, When your client sees this article that was included in the search engine, the immediate face, because they will think that the professional level of the site is too bad, irrelevant information can be compiled, then these customers will naturally run to other more professional web site to understand the information he needs. So every article we write needs to be written in the form of a business copy.

What is a commercial copy? That is, the commercial purpose of a very strong copy, such as supermarket monthly delivery of DM ads, there are exquisite promotional merchandise map, and then clearly set out the price and other information, so that people have the impulse to buy, this is the commercial copy. To give more specific examples, such as "LongDong widening ktv" This keyword, the content of the article can be rich and colorful, but the title must be clearly understood, a glimpse of what is written, such as "Dragon Boat Festival in the hole to widen KTV by Saturday" or "36 yuan to enjoy LA-wide KTV Buffet", and so on, can be soft wen, Can even be hard advertising, it does not matter, after all, from the search engine in the target customers, they are hoping to get the relevant news, whether soft or hard advertising, as long as the content to give the other party substantive news, they will be happy to accept.

However, if our article can be done in more detail, will be more favorable to this group of Target customers, such as some of the target customers their search terms are "near LongDong Campus Fun KTV", or "Guangdong University of Technology near the dragon of Fun Places" ... In fact, this involves the use of long tail words, so we in the compilation of articles, should be at the same time to consider the details of the enterprising, so that consumers can search for convenience, but also easier for them to our site to generate trust.

To sum up, in fact, we do online marketing, is to hope that through the network channel, can be targeted to our target customers for information dissemination, the focus is on SEO, because through the keyword in the search engine optimization, we can put their own want to tell the target consumers of various kinds of dragon-wide KTV (Product) promotional information (promotion), price concessions (prices), through the search engine this dedicated communication channel (place), to inform our target audiences know.

In fact, network marketing is essentially one of the means of marketing, there is only a slight difference between the form of communication and traditional marketing, the essence is consistent, but the network of communication channels have targeted this feature, it is like doing the ads (the top 3 keywords), there will not be 50% of waste, therefore, Network Marketing is so full of charm, attracted countless heroes to bow.