Network Marketing needs to choose the right way

Network marketing increasingly popular today, many enterprises have joined the website to promote the operation of the industry, especially small and medium-sized enterprises. But the effect of the enterprise network marketing is different. Some enterprises have plans to network marketing steps, the effect is ideal; some enterprises just blindly follow suit, marketing effect nature is not ideal. Visible, network marketing is not easy, want to do more is need to be good at learning summary, find belong to the network marketing model suitable for enterprises. Then, small and medium-sized Enterprises Network Marketing development path have?

Search。 Baidu accounted for the domestic search engine 80% of the market share, since the Google exit from the Chinese market, Baidu's market share by 60% directly jumped 80% of the share of other search engines also occupy about 20% share, usually netizens through the search engine to get information, solve problems, through the search engine to compare goods and so on, If it is to do brand-oriented enterprises, the need to obtain consumer Word-of-mouth enterprises must pay attention to this aspect of the construction. Of course, the need to demonstrate the strength of the company, but also need to pay attention to this aspect of the construction, I think must be clear about the purpose of enterprise network Marketing, know where their customers, in order to know how to do.

Business-to-business platform. Many customers through Alibaba access to foreign large single, through the HC network to obtain information to conquer large companies, the internet is a magical thing, can let small enterprises have the opportunity and large enterprises in the same platform competition, and weakening the existing advantages of large enterprises, both sides do not meet the business, whose image set up good, the business to who did, And this will be more and more. Now some Toda enterprise if did not change, will eventually be surpassed, wait until the time returns to God, already too late. So Bill Gates says good, either e-commerce, or no business.

Client software. Many people will not understand how these software profit, how to make money, the general client software most of the revenue is derived from the client software ads, this is a net-type advertising, more suitable for commonly used consumer goods, can be sold immediately through advertising products, do this kind of advertising is most appropriate.

Comprehensive portal site advertising. The author thinks that the advertising advantage is more obvious, flow is big, but the price is very high, advertising cost than TV advertising input estimate how much, specifically see agents to discount, this kind of advertising is more suitable for large companies, is that as long as the flow does not sell, small and medium-sized enterprises or not to try it.

This shows that search engines and business-to-business Network Marketing is the first choice, of course, this is not absolute. If the enterprise has no professional responsible for network marketing personnel, may wish to focus on the mainstream advertising on the top. Small and medium-sized enterprises choose which kind of network marketing mode or need to be based on their own specific circumstances to decide.

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